Why is this Facebook Page outranking mine?

[DenverKelly]

www.facebook.com/pages/Dudu-oSun-Black-Soap/75386099509

Term: Dudu Osun

My site is currently ranking 5 and 6 - is typically top 3. I've seen a Facebook page jump up in first before and then disappear.

Any thoughts are appreciated.

Thanks,

Mark

[jennita]

Hi Mark! Are you sure you just not getting personalized results? When I search, both logged in and logged out using different browsers, I see the Facebook page showing up 10th. Although when I run a search in the Rank Tracker tool it says it's #1. Odd.

In general though, I've seen Facebook pages rank rather highly if Google sees them as more relevant than the site. One thing I noticed though is that on the Facebook page, you don't have a link back to the site listed anywhere, like in your About section. Plus it looks like perhaps the FB site is rather new? (Since I'm not seeing much content) If so, it might be ranking well due to a "freshness" factor.

Hope this helps a bit!

[KrisRoadruck]

I'm also seeing it in position 10. However in a scenario where this would be outranking another domain some things to consider:

1. Facebook is a high authority site. That gives it a nice initial bump.

2. The page appears to be liked some 500ish times. If a portion of the users who like that page have thier profiles set to public, google can see those internal links from thier pages to that page. Facebook does not no-follow internal links. So if a portion of the public pages linking in also have a decent amount of links going to thier page (ie they have a lot of friends on facebook or they've heavily linked to their facebook page from a decent blog or something like that) you get a ton of juice flowing into that page all with exact match anchor.

When we do reputation management for some of our clients we actively use some of these exact things to boost pages on social platforms but we learned the tactic from observing this as a natural phenomenon.