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Question about Google Shopping....I have read articles on it and understand how to upload a good feed and that Google likes you to update the feeds weekly.  What I don't understand is how Google chooses what products show up in a search and what if any impact Google Shopping feeds have on your SEO.

Thanks!
Shara

These are both helpful answers, thank you both. Ryan, in answer to your question, the products are all the same with different designs. Unfortunately right now I don't have the option of recoding the site so I am trying to work with what I have. Thanks again! Shara

Hi Robert,

Thanks so much for the thoughtful answer.  I can fix the problem with the title tags and the H1 tags.  Your insight into the meta description was helpful.  But how much variation does there need to be not to get dinged for duplicate content?

Unfortunately I cannot change the main structure of the site.  For better or worse I am stuck with it and will have to make it work as best as I can from the SEO standpoint.

Your help and insight is MUCH appreciated!

Shara

Still new to this SEO world, so please bear with me.  I have an eCommerce site so one of the issues is duplicate content and page titles.

So what I was thinking was this...for each product that I sell I have 4 or 5 keywords that I have targeted.  For example for personalized iPhone cases I have decided on:

iphone 4 case personalized, monogrammed iphone 4 case, personalized and monogrammed iphone case, preppy phone case, personalized iPhone case, monogrammed iPhone case

For each of my products I was going to a product description (ie: trendy color block diagonal stripes) and a targeted keyword.  But I was going to rotate the keywords through so as to try to avoid the duplicate page title issue.

Will that help?

Thanks much,

Shara

Thanks so much!

Very helpful! Appreciate your time and though!

Hi Again,

I was mulling over all that you suggested and I am curious about a few things...

1. so obviously I need to cull my keywords down...but how do you deal with all the iterations of keywords that someone might use to search for.  For example one of my main keywords is _monogrammed preppy gifts.  _So if I use that keyword and skip preppy monogrammed gifts then what about those who search preppy monogrammed gifts?  Does that question make sense?

2. I used Google AdWords to search and get variations of the keywords.  The decision was made to go for the lower competition words because I thought I would be more successful with that tactic.  So if I cull my keywords do I stay with the lower competition words which of course have less searches?

Thanks much!

Wow...I am in trouble!

Thank you, appreciate the guidance!

Yet another basic question....is it bad to try and optimize a page for numerous keywords that are all related?  My site is an eCommerce site.  So for and example: I am trying to optimize my homepage (www.shopconfections.com) for about 20 keywords that all directly describe my site.

On product pages I am optimizing for about 15 keywords that all directly relate to my product.

Many of my keywords are long tailed.  Can there be too many?  What are the consequences of that?

Thanks!
Shara

Thanks Vahe....dumb question I am sure, but what is the footer?