Google Shopping

[Confections]

Question about Google Shopping....I have read articles on it and understand how to upload a good feed and that Google likes you to update the feeds weekly.  What I don't understand is how Google chooses what products show up in a search and what if any impact Google Shopping feeds have on your SEO.

Thanks!
Shara

[Syed1]

The feeds definitely have impact on SEO as its the main data that helps them organize and list your product on their engine. Make sure the title & description has the important keywords (short + long tail ones). Don't do keyword stuffing though as it could just be discounted. Google doesn't crawl your website to pull the data, so you need update the feeds as frequently as possible - making sure the price and other details are up to date.

Another factor that affect rankings: Reviews (Google checkout reviews & 3rd party reviews). As I keep saying, reviews are the backlinks when it comes to Google Shopping.