About Meta Tag Descriptions

[Confections]

This post is deleted!

[loopyal]

Hi Shara.

Remember that the Meta description is what you want searchers to see, and it is a textual description of what they should expect to find on your page.

By all means get your keyword in there, but don't make it unintelligible when you do that.

Write it for a human reader and the search engines will do whatever they do with that. If you make it a keyword stuffed description that doesn't make sense, readers will not click on it.

Imagine you are the searcher. Now think about what would make you click on a link if you were looking for what is on your page.

If you do that, and you include your keyword, you won't have duplicate descriptions.

[RyanKent]

Hi Shara,

Regarding the issue of similar products, how similar are they? Do you offer the same products which are varying only by color? If so, it would be best to present them all on one page. Drupal is capable of doing such, but you may require some coding depending on how your store is set up.

You could also pick your most popular color as the primary page, then add the canonical tag to the other color pages so only the primary color is indexed.

I am afraid to over-keyword the meta description in case of getting dinged for duplicate content

For Google, the meta description is not a ranking factor. As Alan accurately shared, it is important to offer a readable, helpful description as it can affect user Click Through Rate.

[Confections]

These are both helpful answers, thank you both. Ryan, in answer to your question, the products are all the same with different designs. Unfortunately right now I don't have the option of recoding the site so I am trying to work with what I have. Thanks again! Shara