Homepage Keywords for a Client with Multiple Services

[DragonSearch]

We have a local client who services are very broad and there is no one service, i.e. keyword or keyword phrase, that covers all that they do.  This is making it very challenging to select keywords to optimize the homepage for.  Basically they do everything from engineering, surveying, planning, environmental, etc.  We were thinking we would focus mainly on their most important service which is engineering and then use the other services as supporting phrases.  However, this feels very diluted and there will be pages on the site for each of these services where the keywords will be targeted.  Any thoughts or recommendations for this type of situation?

[YannickVeys]

Choose 1.

Pick the one they make the most money on, or where they have a lot of staff members sitting on the bench, or where the competition is harder, or where the search volume is higher, or where you know the conversion rate of the keyword is higher .... or...

a combination of all that

GL!

[DenverKelly]

Perhaps there is a more generic term or longer tail keyword phrase that encompasses the type of services they offer (that has some search volume) that you could focus on the home page and then get very specific on the inside pages.

Another alternative might be to focus on the branded company name on the homepage.

Yannick offered some great ideas, too.

[ResslerMotors]

• Make sure the individual services pages are well optimized (internally and externally).  Focus on link building to those places.
• Focus on one keyword on the home page, but make mentions of the other services in the content.  Build a wide array of links that mention those keywords.
• Then, use exact match keywords to link to your service specific landing page.  Building relevant links to those pages.
• Make sure your most important pages have the most authority being passed to them through your web pages.

[DragonSearch]

Thanks everyone for your input...this was very helpful and on target with what we were thinking.