New site not ranking for it's name

[DenverKelly]

Performed on-page SEO for this new site that went live a couple of weeks ago - no link building or anything of that nature yet.

http://maven-management.com

I'm starting to see the site rank on Bing for some keyword phrases but it doesn't rank for the business name "Maven Management" on any major search engine.

SEOMoz gives my on page optimization an A for the business name for the home page. Am I just being impatient? I didn't really put much effort into ranking for the business name because that generally seems to happen without any issue. There are other companies online with the same name.

Any insight is appreciated.

[RobMay]

HI Mark,

Give it some more time. A few weeks isn't that long, even with the rate at which crawlers on the web. The domain is also hyphenated, which search engines take longer to index. It's a trust issue (spammers use hyphenated, or multi-hyphenated domains often), which causes.

I would suggest build a few links online to the domain  (social, news, PR, article, forums and blogs) that link to the domain using the company Brand name. This will help raise a few signals to the engines about the domain, it's authenticity (about brand). More than likely, within a few days to a week after some work has been done, will begin to gain some traction.

Also - note, on the homepage of the domain, use a structured TITLE tag, and include the brand name at the tail end within the 70 char limit. Following this format for the whole domain will also help the domain gain trust to the engine - as the domain is hyphenated. My research and tests for this have always proven successful when working with these types of domains. Just takes longer to gain that trust.

Keyword - 2nd keyword - brand name.

Doing a mix of these, will help the domain start to gain traction for the brand name and populate that through the engines rankings.. shouldn't take long after that.

Because this domain is hyphenated - I would also register the domain name for 10 years in advance. This will help show the engines that it's planned to stick around for the long term.

Hope all this helps Cheers!

[DenverKelly]

Rob,

Thanks for all the information. I hadn't considered the hyphen issue.

I structured the title tags like this...

Equipment Remarketing & Lease Management | Maven Management

Is that the type of structure you recommend?

Thanks,

Mark

[RobMay]

Hey Mark, exactly. Keep your KW target focused, and work in long tail options to gain a few positions on that level, while building up the brand site, level, content strategy etc.

I would use this targeted style on each and every page of the domain, to help with consistency as well. You can explore tougher keywords later as the domain gains some authority..

That should help you out and get the domain ranking for it's brand. The hyphenated domain will take longer tho, based on all my tests. You need to work in signals which authenticate that with the domain/brand.

Cheers!

[mosaicpro]

I would suggest you start your title with the main keywords you want to target in your case

Maven Management - Equipmen Remarketing & Lease Management

that way if that is your home page title and your domain is maven-management.com you're spot on.

Also depends on the level of competition on that name sometimes there is a similar name that Google often will tell did you mean .... " " until your website name becomes a solid brand ... usually takes 2-3 months and you should get some(2-3) quality links to link to your domain if you want results... i know is hard but trust me that is the best way.

[loopyal]

This post is ranked at #198

There is an existing Maven Management LLC, a real estate company and they have maven-management in come of their page names, and in linkedIn

There is junk comment info at the top of your page.

If there were one or two incoming links with link text Maven Management, that would help.

Your logo alt tag says top_logo  - why doesn't it say Maven Management logo?

Isn't Asset Management is more important?

(But you do want to be there for your name too)

[mad2k]

Hi,

Did you use Bing Webmaster Tools ? If no just sign in, add a site, go to Index --> Submit url's and eventually add your site url's. It really helps it's like pushing Bing to index your site url's.

I use it for every page despite Bing is not popular search engine in Poland - where I come from

Good luck!

Marek

PS. BTW I worked for biggest leasing equipment company in Poland for 15 years and still work for leasing industry, now as a consultant. WOW! world is so small