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Hi there,
Agree with Mark on his suggestions. Also, if you have not done so:
Make sure you verify your page, either by phone (not always available) or via postcard (this usually takes 1-2 weeks to arrive)
Update / fill out all of the page information (summary, hours, website, images, phone number, etc.)
Make sure you created a Google My Business Listing and not a Google+ page
Here is another help article to help troubleshoot: https://support.google.com/business/answer/145585?hl=en
Hello There,
We tend to use a combination of both search engine research and market research - the human element.
There are plenty of articles available that discuss the inaccuracies and caveats of the Google keyword planner specifically, so we tend to take any data we gather there with a grain of salt. It is, unfortunately, one of the better / more robust free tools for keyword research available, though there are other alternatives. For us, it's a good starting point.
We would definitely recommend taking searcher intent into consideration. People searching for something generic like "cute baby pictures" are, most likely, searching for cute baby pictures and not necessarily a photographer to take cute baby pictures. Look for variations, as suggested by Dmitrii, and also try using Google suggest to find other search variations that you might not even be aware of.
Hi there!
To build upon the first response, we definitely agree that your product / service is highly niche. Assuming you and the client have a solid understanding of your target audience, use Facebook's precise targeting to your advantage. You can get incredibly granular with who you target - interest based, behavior based, people who like other pages, and several different types of retargeting including email list uploads and website tracking. Since your page has a very small amount of likes to begin with, it would be best to try and grow your audience through "like" campaigns to a hyper specific audience that will appreciate and interact with your page content.
Additionally, we would recommend changing the format of your organic posts. There is obviously a bit of a learning curve with your products / services, so maybe try posting informational but interesting videos or blog articles that demonstrate how to use the products or the benefits of using them. Testimonials from users or other user generated content could work here as well. Test different formats to see what gains traction. From there, you could start dedicating more budget towards promoted posts or other campaign types.
We also noticed that the page itself isn't incredibly informative. Fill out the fields on the "about us" page to give your site more credit and authority. And, perhaps something more descriptive than "a site dedicated to the study of everything" - since that doesn't really tell users anything.
Finally, do you have any competitors? Identify your primary competition on the web and see what they are doing via social media and in general with their internet marketing efforts. This might give you some ideas on what works / doesn't work and could provide some insight into what the market is looking for.
Hope this helps!
Do you mean the Ad Preview & Diagnostic tool?
More context would definitely help here 
Hi there,
Indeed.com is a massive site with a solid domain authority (93/100), links, and social metrics - to name a few important factors. And, as a website that posts listings, the duplicate content probably wouldn't be as big of an issue for them in the eyes of search engines as it would be for other types of sites. And, though the content might be pulled from other areas, it is user-generated in a lot of cases which could be treated differently than regular website content entered in through a CMS. The same could be said for similar types of websites in other industries, like Zillow or Amazon.
I am sure others will weigh in but that should help clarify.
Hello there,
This article is a bit dated but it does address the issue that you are seeing... not sure if any others will be able to contribute anything more up to date.
Specifically, it links to an answer to the question here: http://www.localvisibilitysystem.com/2013/07/11/5-star-review-ratings-return-to-google-plus-local-pages/#comment-5766
There is also another thread about it here: https://productforums.google.com/forum/#!topic/business/TlLdRcNJCi8
We have also had issues with Google reviews - particularly the snippets that they choose to showcase being taken way out of context from the entire review.
If anyone has a more recent article please feel free to jump in - but I hope this is helpful.
Definitely agree here, there isn't a "patch" or "quick fix" for this one.
Get mobile friendly and focus your efforts on doing it correctly and in a timely manner and you should be able to bounce back over time.
Hi David,
Without looking directly at your site (I wasn't sure if Boynton Law was the exact domain or not), one place to start would be Bing Webmaster Tools to make sure all of your information is accessible and being read by the search engine. Additionally, check Yahoo Local Listings & Bing Local Listings to make sure all of your business information is present, up to date, and consistent.
I am sure others will have more insight, but this could be a good place to troubleshoot any initial issues.
Agreed.
We have always found the best way to get more reviews is to tactfully ask for them via social or other channels and have not seen a correlation between advertising on the platforms and reviews.
Hi David,
Without looking directly at your site (I wasn't sure if Boynton Law was the exact domain or not), one place to start would be Bing Webmaster Tools to make sure all of your information is accessible and being read by the search engine. Additionally, check Yahoo Local Listings & Bing Local Listings to make sure all of your business information is present, up to date, and consistent.
I am sure others will have more insight, but this could be a good place to troubleshoot any initial issues.
Completely agree with Kemp & Ruge on this one.
We happened to work in the travel industry and we often see well known, branded sites like TripAdvisor outrank sites like (keyword)hotels.com. The EMD sites often still perform well, but having an EMD is in no way a foot in the door for rankings.
The main focus should be on whether or not you site contains relevant and up to date content on the topic at hand.
Definitely agree with the others, they have some great suggestions.
Another idea could build upon what was already said. Have you considered hosting more creative forms of content on your blog or website like infographics (could be a great way to display survey results or scientific data) or videos? The infographic / more visual content would be a good way to lighten up serious data and statistics and the videos have the potential to be funny and lighthearted, which lends itself to sharing.
Also, have you addressed FAQs before? Whether they are about your site in particular or about online dating? Addressing these questions and "myths" in a creative way might get some attention.
Get creating and be sure to execute things properly and I think these could be great link-earning content pieces.
Definitely agree with Ryan - relationships are key!
Beyond that, you can start building those relationships on a small scale by finding the journalist and/or company in question, following them on twitter or linkedin, sharing their content, etc. then continue by providing comments / feedback or engaging in conversations. You never know, they might start remembering you after a while.
Overall, though, working with PR is definitely a win/win in any situation to fostering a natural link earning campaign.
I feel like your best plan of attack will be two sided:
1.) Education - Which is a definite struggle, but helping your higher-ups really understand WHY these practices are an issue and how it could and eventually will impact their bottom line might resonate more than just saying there are issues present (which I am sure you have been doing anyway). Perhaps reiterating the amount of revenue that is a result of natural search and how much would be lost if the site were penalized would paint a more clear picture. Having data to support your arguments is always helpful. Maybe you can even do some research and present a few summarized case studies on other sites that have been penalized and how it impacted their natural search metrics.
2.) Plan - Have a plan of attack ready. Ok, so you get rid of these pages... Now what? Preparing a very clear, step-by-step plan on what changes need to be made, what these changes will accomplish and what issues they will address, how you will make them and how long it will take, and what the expected outcome will be will help them better understand the process and how it will help save and possibly even improve revenue.
Hope this is helpful - good luck!
Here are a few Moz resources that you might find useful:
Hello there,
This article is a bit dated but it does address the issue that you are seeing... not sure if any others will be able to contribute anything more up to date.
Specifically, it links to an answer to the question here: http://www.localvisibilitysystem.com/2013/07/11/5-star-review-ratings-return-to-google-plus-local-pages/#comment-5766
There is also another thread about it here: https://productforums.google.com/forum/#!topic/business/TlLdRcNJCi8
We have also had issues with Google reviews - particularly the snippets that they choose to showcase being taken way out of context from the entire review.
If anyone has a more recent article please feel free to jump in - but I hope this is helpful.
Hi there,
Indeed.com is a massive site with a solid domain authority (93/100), links, and social metrics - to name a few important factors. And, as a website that posts listings, the duplicate content probably wouldn't be as big of an issue for them in the eyes of search engines as it would be for other types of sites. And, though the content might be pulled from other areas, it is user-generated in a lot of cases which could be treated differently than regular website content entered in through a CMS. The same could be said for similar types of websites in other industries, like Zillow or Amazon.
I am sure others will weigh in but that should help clarify.
Hi Christina,
We tend to agree with the others - you get what you pay for.
Another important consideration is what you are including in your reports and what metrics are important to you. We have always felt that including analytics data into reporting is crucial for setting benchmarks and being able to see the historical data for trends and analysis in one place is also very useful. Many of the free sites can be an ok solution for identifying optimization ideas and opportunities for improvement but lack substance in benchmarking and comparison tracking with M/M or Y/Y true data.
We like to use Moz, SEM Rush, and Screaming Frog for some of our day to day work and use a combination of Conductor and Adobe SiteCatalyst (Omniture) for reporting.
Hope this helps!