User friendly ad testing

[kpexpressions]

I can not seem to find the tool that I used once for ad testing where you submit it in and it shows you the effectiveness of the ad? Not A/B testing or anything but, for ads?

[DmitriiK]

Hi.

First, you gotta be more specific. What type of ad are you talking about? AdWords, Facebook, banner on the side of the bus, ad in newspaper?

Second, effectiveness in what sense? cost effectiveness, CTR effectiveness, something else effectiveness?

What do you mean by "Not A/B testing or anything but, for ads"?

[Fuel]

Do you mean the Ad Preview & Diagnostic tool?

More context would definitely help here

[JasmineA]

Yes, more context would be very much appreciated!

[kpexpressions]

I will try rephrase...

There is a website I had used before that I haven't in awhile where you take an already made ad and put it through the website and it gives you user-friendly results. Where you take an ad and put it through. It is a site that tests your ads. It rates the effectiveness probability of the ad? Based on where content is, where the eyes would go to...

And yes, it was english. I was clarifying that it was not something like A/B testing.

[DmitriiK]

Well, I'm not aware of such tool, unless you are talking about Ad Preview & Diagnostic tool mentioned above.

However, here is a link Google gave me:

http://www.docurated.com/all-things-productivity/top-50-tools-to-measure-the-effectiveness-of-your-enterprise-marketing-campaigns

Don't know if those are any of what you're looking for.

Otherwise, just Google, my friend

[troy.evans]

Thanks for the updated information!

I'm not aware of anything that can be used to evaluate text ads in the way you described. From your update it sounds more like you are referring to a tool that can be used to 'grade' display network image ads, is that right? Unfortunately I'm also not aware of an effective tool that does this for image ads!

The closest thing that comes to mind are tools used to evaluate the effectiveness of your landing pages. There are a lot of tools that do this, here is one from a quick search for ways to evaluate landing pages, https://vwo.com/landing-page-analyzer/. Another tool to be aware of will show clicks on your landing page as a heat map which is somewhat similar to showing where the eyes would go, https://www.crazyegg.com.

Please do post an update if we are still just completely misunderstanding the question! Also, if you happen find the tool you were referring to please do share it as I am very interested to try it out!