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I would try to optimize your homepage for your main keyword, but it is ok to also optimize the main keyword category page as well (maybe a good opportunity to use LSIs in Meta Title?). Your home page will generally get more initial inbound links if you are a local business or have your brand name mentioned a lot online. Best case scenario is both pages rank, which I have seen happen on occassion as well.

Hi James, thanks for the response. Didn't Google stop using authorship? - http://searchengineland.com/google-stop-using-authorship-completely-even-indepth-articles-252480

Hi there, Thanks a lot for the link! Appreciate. Katarina

Thanks Igor - none of these sites look legit. All have low to non-existent metrics like trust flow. We'll go through the list and disavow. Any thoughts on what the purpose of these scraped image links are - is this a form of negative SEO?

I think I've come to the same conclusion.  On many blog sites you may have multiple recent posts on the home page and then individual post pages for those same posts.  Similar to FAQs.  Google is smart enough to see, oh this is just another type of organization of this content that exists on individual pages. It appears even though pages higher in the hierarchy are supposed to carry more weight, that Google favors indexing the individual pages deeper down than the "category" pages higher up.

You're a star Jo! Thanks so much. Was such a simple fix. The site has been sitting there and I need to get it going again. Just required the https to be added on the theme. Never complained it was missing. Recrawling now so hopefully that will sort out the issues with Site Crawler, class tool! I never would have spotted it without it. Have a great weekend. Emer

Hey there, The danger of having redirects to your old site, which then redirect to your new site, is that you could create long redirect strings, which pass less SEO value than one off redirects. Ideally, you should redirect directly from what had inbound links. Say you have links to oldsite.com/awesome-article, which redirects to oldsite.com/awesome, which redirects to newsite.com/awesome. Add in a redirect directly from oldsite.com/awesome-article directly to newsite.com/awesome. Hope this helps! Kristina

Thanks very much, Mike!

+1 on James' response regarding the fact that positions 73 and 90 really don't make much of a difference (few-to-no people will go that far to look for results). There are a few reasons the right page (or any page at all) won't rank for your keyword. Other results have greater page authority (or come from sites with greater domain authorities)–you can ID these in Moz's Open Site Explorer, or with the Mozbar extension for Chrome, by looking at the top results (top 7 or 10) for "mobile column lifts." Other pages provide more/better information that fits users' search intents–while this is largely subjective, take a look at the top seven-to-10 ranking pages for your keyword term and ID the differences in content (compared to yours). Are they longer? Do they link to valuable follow-up information (either on or off the publishing domain)? Is the quality of the writing better than your own? What about any featured imagery or multimedia/video content? Your competitors may have more linking root domains pointing to their whole domain or to their ranking page. You can check this in Moz's Open Site Explorer, as well as AHREFs.

Wow... the man himself Dr Pete!! Thanks for the info. Much appreciated. I've decided to go with both Moz Pro AND Screaming Frog. Mo Info. Mo Power. Mo Money

Look at to your Search Console and see your backlinks and internal links 1 - search console > search traffic > links to your site 2 - search console > search traffic > links to your site Before to start an outreach stratege you have to make sure of accomplish all the technical seo tasks. Add Canonical Tags, internal link structure, header optimization an so on What I'm traying to say is first improve your page (onsite optimization). You have to optimize the page "New Machines " but you can not doit without optimize other ones. For me the best tool for that are semrush, moz, ahrefs and of course Search Console

Hmm - aside from webrings of yore, I haven't seen too many tools trying to accomplish this. There were a few out there trying to connect guest bloggers, but, they mostly turned into directories of spam or low quality sites, not ones you'd really want to partner with. As Roman mentioned, there's tons of influencer networks in every consumer niche that will enable pay-to-play opportunities but the safe advice is to treat these as advertising opportunities, not link opportunities. Most people doing good collaboration will do direct email outreach and treat the collaborations like a real partnership (links are a side benefit and never mentioned). Figure out a good way to partner with people and the links will be naturally part of it.

Hello there! Sam from Moz's Help Team here! If the only change made to your site's URL is that it is now https instead of http, our tool should start crawling the https pages without needing to create a new Campaign. You can check to make sure that the https pages are being crawled by heading to your All Crawled Pages section of your Site Crawl and filter by "https://" in the search bar. This can be a quick way to make sure we're capturing that update! If you email us at help@moz.com with the campaign name, we'll be happy to check for you! In the case of a URL switch, especially an HTTP to an HTTPS, remember that it is normal to see a bit of a drop in some of your stats just after the move. We have a blog post about migrating to HTTPS: https://moz.com/blog/seo-tips-https-ssl There are also some great Q&A threads about the potential impact: https://moz.com/community/q/our-homepage-url-has-been-301-d-to-the-new-https-version-as-our-md-wanted-us-to-have-the-secure-protocol https://moz.com/community/q/will-switching-to-https-lower-my-domain-authority In terms of indexing, this is something I would recommend checking in your Google Search Console. Google has a great guide here: https://support.google.com/webmasters/answer/6033049?hl=en Hope that helps provide some insight! If there's anything else you need, just let me know — I'm always here if you need any help!

Thanks James, I really appreciate your thoughts. Would love to get confirmation from anyone else willing to chime in.