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Hi Barret. I think you can try to change the video thumbnail on YouTube. It would be necessary to access as administrator the account where the video is. Then you would have to do the following steps: Sign in to YouTube. Go to Creator Studio > Video Manager. Next to the video, click Edit. On the left of the preview screen, choose a thumbnail. Click Save changes. You can try doing another search and see if that forces Google to use the thumbnail.

Yep! All the metrics and issues you would see reported in the Crawl Test tool are reported in the Site Crawl section of a Moz Pro Campaign. Cheers!

Nicholas is correct. Brackets, (r) symbols (TM) and full stops, Pipes (like these) | and commas don't affect SEO. I have extensively tested my titles in the SERPS for CTR and found that using Pipes as delimiters is higher converting than full stops or commas. But it all depends on what looks nice. For example, we have a great number one positions with the following titles: Remarkable Braces Liverpool | From £46.50pcm | Free Whitening It's the stars that draw attention to the free whitening with your braces Veneers Cost in 2018 | Veneers Price Comparison by Cosmetic Dentists This used to be 2017 and I recently updated it to 2018, Google loves dates because users want up to date information. Don't just update the date though without making actual additions and changes to the page though. This is possibly going to negatively affect things. Smileworks Liverpool | Affordable Private Dentist Liverpool Simple pipe looks clean and emphasises our affordability. 6 Month Smiles Liverpool | Unbiased Reviews & Price Comparison Comparisons of price is a great title to use and the & symbol is fine here so it doesn't go over the word limit for a title tag Fastbraces Liverpool | Orthodontist Q&A, safety, prices and reviews Q&A is fine here too. If you google a term you can see whether google considers it to mean the same thing by it beingf shown in bold in the meta descriptions in other results. So for example 6 month smiles is the same in the eyes of google as six-month-smiles and compound hyphens, brackets and all that good stuff will only serve to emphasise and increase CTR which is huge. Get testing. It takes a couple of days for a title tag to change but you can get meaningful data from search console for your click through rates (CTR) Be creative! There is a John Mueller Q&A on the topic and that's where I learned that google doesn't care or it takes these things into account if you use them naturally and in a way that is nice to look at in the SERP or that stands out. Hope this helps Good luck testing.

Hi there! The "simple" answer is that it depends on the amount of backlinks and the quality of them that you receive. Keep in mind that DA/PA or any other metric outthere does not tell the quality of any site. its just an approximation of what that tool understands about google algorithms. More info here, just for future readers: Mozscape API updates Open Site Explorer Guide - Moz Help hub Hope it helps. Best luck. GR.

Hi... I'm sorry to tell you that the answer offered by Gaston is not totally correct. So, in your Spanish page you have these hreflang and canonical annotations: This is not correct because you are not adding also the self-referential hreflang annotation Google is very precise about this, and it states its need in the help pages as well in many Googlers tweets and webmaster office hangouts. The rel="canonical" is correct. Remember that the self-referential and the alternative href URLs must always be canonicals. Finally, regarding the subfolders blocked via robots.txt, yes! that's totally incorrect: if you're blocking Googlebot from accessing the Spanish, French and Italian subfolders, then Googlebot won't be able to parse the code of their pages, hence it won't be able to see also the hreflang annotations... with obvious erroneous consequences.

Thank you for the info and I will re watch the whiteboard friday as they are very useful, I agree.

No. The referring URL is a page on your site that has a broken link on it. These are damaging your rankings so so fix ASAP.  Go to all the referring pages and fix or remove the links with the URL in.

Hi Alan! We submit your listing data to all listing partners at the moment a purchase completes. It can take 8-12 weeks (3 months) for each one to process our submissions. Hope this helps!

Hi it’s just the phrase ‘key’ and it has a massive search volume but I imagine not much of it is buyer intent apart for people searching your brand who will be wanting to buy anyway. So it’s an example of how a tool can mislead because it’s saying you’re now number two for key and not number one so youve lost x% of that big volume. Because t I doubt there’s any real difference in analytics like you say. It’s also just flux, so you may well be back at number one by now. I see big flux for broad terms like that and the tools go crazy but analytics and search console don’t show any real differences. You‘ve some great positions that must be generating some nice conversios and roi. There are a lot of options and categories but that’s fine because you sell lots of different stuff. If It was me I’d look at the categories and just make double sure they are all organised in the best way thats getting the best UX. do you use hot jar? its been transformational for us and you can see where people are getting stuck or lost in the site with actual recordings. It’s not super expensive. i have no affiliation with them.

Thanks, EGOL! You've been very helpful!

It's not always about CTR.  My 1-3 results still get 650% better conversions than anything I do with Paid.  Google are certainly taking clicks from top positions and I'm seeing my number one positions getting less clicks.  interestingly this is not having any effect whatsoever on the bottom line. What I do see is when I overtake my competitors they start advertising like mad in the Top Ads for those keywords.  But this also doesn't seem to have much of an effect on revenue. I am trialing something new on the mobile.  If you think about it when you type in a query on the mobile you're always going to see the number one ad result first. It's different from desktop where you can kind of completely ignore the ads and look straight at the map for local or the first organic position.  But for Mobile 100% of searches see that number one position and there's nothing else on the screen. So I'm putting together a 'branding' exercise where I focus on getting that number one position for all my keywords and seeing how this affects conversion rates. I wouldn't get too obsessed with click through rates.  Especially with google messing with the layout of the serps so much.  Focus on the bottom line and ROAS.  And I can tell you for nothing that getting in those 1-3 positions is pure gold no matter what the naysayers say about reducing click through rates. Organic is also 100% the best way you can spend your time and effort and budget.  There's been some big changes recently with (I believe) rolling out previously collected rankbrain data.  I don't think it's real time learning.  I think google collect data, test it and roll it out.  And they recently did that so sites with real quality are now picking up a great deal more search.  So the playing field is levelled against the little guys. Ads will always have their place for offers and immediate stuff - although since you can get a quality page indexed in 3 minutes these days and change a title and meta in a couple of days, I think ad words is still only a moderately good way of spending your budget.  But i'll report on how my mobile thing progresses.  I have great hopes for it.

Hi Ed Yes would love to see the whiteboard Friday on it! No, not seeing it as an issue, more trying to workout why it's happening and how I can provide the customer with the 30 stone option - we don't sell any so I've mentioned it to the product managers. My other struggle is the changes I can actually make to the product page - this is controlled by a development team in France and we have little room to make changes which can be frustrating. You're last point about product pages interfering with one another will be a big one for me. I have so many products which are almost identical, say I have 4 x high back faux leather chairs with arms, these pages will always compete & how do you get around this? We've tried to optimise so we have variations of the keywords in the titles, so they're all slightly different, but if Google knows these are all related surely they're always going to compete? Thanks! Becky

Using a canonical depends on how much duplicate content you'll have on the page. If it's a sentence or two, an attribution at the end of the article should be enough. If more than that, you may have to add a canonical tag on the section of the page in order to avoid the duplication issue. If a page has a canonical, Google would likely not index the page and index the original source instead.

Hi there! There are 3 things to say here: Hreflangs only apply when different pages/domains are copies/translations and carry the same user intent Google understands correctly ccTLD domains, making less necessary to use hreflang Hreflang tag with just self-referential is worthless. Because of 1. and because it need the tag corresponding to the translation page. In this case, if you are apllying hreflang to 3 pages, there should be 3 tags. Also, just for clarifying, take a look at these articles: Multi-regional and multilingual sites - Google Search Console International checklist - Moz Blog Using the correct hreglang tag - Moz Blog Guide to international website expansion - Moz Blog Tool for checking hreflang anotations - Moz Blog Hope it helps. Best Luck. GR.

Have you used ahrefs alerts?