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Hi Nikki, Thank you for taking the time to answer my question. I was worried that this is precisely the case.

Hi Mike, Two things to say here: It´s possible that those sites do not have any problem. Decreasing PA/DA may be because the ones that has the maximum PA/DA got better. As they can´t go higher than 100, makes the lower one decrease. Its possible that Mozscape didn´t find any of those links that were pointing to you before therefore decreases that metrics. Also any or many of the links already got may have gone spammy or tagged as a bad link by Mozscape algorithm Keep in mind that DA/PA or any other metric outthere does not tell the quality of any site. its just an approximation of what that tool understands about google algorithms. More info here: Mozscape API updates Open Site Explorer Guide - Moz Help hub Hope it helps. Best luck. GR.

That certainly makes sense Kevin - good point.

You're very welcome! So glad that it helped.

A lot of SEO's recommend Distilled's training course as the default. It goes through a lot of topics and is just $40 a month, so a good way to get the basics covered, although they also go into more advanced topics.

Try adding the areas you serve in your copy. Plus, on the footer and/or contact page - add your business name, suburb and postcode, hours and phone number. Even if you don't have your full street address on your website, Google should be able to tell the areas you are serving based on your website content and rank you for local searches accordingly.

No...that's gone after a week around.

I would do the Press Release first, then you can change the content around, maybe add a couple paragraphs and add it to your blog if you want. Just be careful not to add many links back to your website in your press release, we usually only do 1 brand anchor link if anything.

There are two reasons to optimize an image... you can use file name, alt attribute and captions to improve the SEO relevance of your page with the goal of ranking in the organic websearch results for a specific keyword. you can use file name, alt attribute and captions to improve the SEO relevance of your image for ranking in the image search results. How many images should you use?  Again, we have two goals... 1) ranking the page in the organic search results, and 2) ranking the image in the image search results. For goal #1, I would not start manufacturing images just to increase the number of them that you have on your page.  Just as I would not publish a ton of yada yada yada text just to pad the word count. However, if you have a lot of good relevant images that people will actually appreciate, then you should use as many as you think will be useful for your visitors or as many as is needed to properly illustrate your articles. For goal #2, there are two things to consider.   First, image name, alt, and caption will qualify you for image search but they are of minor importance for ranking you.  The amount of searcher engagement is what will rank you.  So, tossing up a bunch of crappy images isn't going to do any more for you than publishing yada yada yada text on your page.  You need images that people will engage.  How many?  I would publish as many as you can economically produce and that can be justified with what you can do with the traffic that they will pull.  If you have two highly competitive images google will rank both of them.  If you have five, six, seven highly compeitive images, google will rank all of them.  If you are not capable of producing highly competitive images then don't bother producing any more than you need to illustrate your article.  They have the same value as yada yada yada text.  But, you can publish images optimized for the same keyword on different pages of your website and all of them have the potential for ranking for their optimized keyword in image search - if they are competitive enough in terms of searcher engagement. I firmly believe that if your images perform well in image search that will help your page rank better in web search.  Google knows that people who have access to good images often are the same people who have the experience and knowledge to rank well in websearch.  That is a personal belief.  Some might argue, but I am convinced.

You are welcome

Does that hurt me trying to rank for the keyword I want which is now showing at the end of the title instead of the start. The start of the title it is showing my business name which i rather have at the end. Thanks

Yes I'm currently doing this for a number of sites An audit would be testing the current implementation Identifying new itemprops to add as you say. And identifying the snippets and serp features that the site has the potential to compete for.

Same problem too. Very frustrating as I don't have any 301 redirects as it is a completely new site.

Try to schedule your content plan. I'm doing the content marketing for the blog of golf wedges reviews and I have made the content planning for it.