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Hi John & Matt, Matt did a great job of giving you the links to how to use the tools. I thought one thing that might be helpful if it's your first week is running a crawl test it comes back a lot faster than running a campaign it just hit me that it might be of use to you here's the link  you simply place your domain into The box and it will email you the crawl test showing any errors with the website very useful tool for quite a few things. I love crawl test that Matt recommended it's a very good thing to start off with https://moz.com/researchtools/crawl-test I think any as he should have one additional tool in their toolbelt and it's free this is a great tool that spoken about quite a bit by Moz & I added a guide that is very helpful just something I thought would be helpful to anyone conducting seo I use it with screaming frog SEO spider http://www.screamingfrog.co.uk/seo-spider/ Free for the base 500 pages & http://www.seerinteractive.com/blog/screaming-frog-guide I think it's a real help with the use of the Moz tools (they are the best) this just adds to it. All the best, Thomas

TShak I think  the issue is what part do you have in the creation of the content. You are in SEO as am I, if you outsource it to me without providing any of the background, information, etc., from an 'ethical' point of view, probably not something I would do. I do know that there are those who do use authorship and have others write the content. Frankly, our firm has copywriters who produce content for clients. The clients provide data, background, and oversight and we give them authorship on some occasions and on others our copywriters are the authors. We are the publisher for the content where it is not in conflict with the client. If we have a client we are producing content for and they are not taking authorship of the content, we will often make the client site the publisher. As to Google's TOS, I am not sure there is going to be a definite answer. If you are a subject matter expert and you are providing the vast amount of the knowledge to a ghost writer, I personally, do not have issue with you. If you are having them create content around your subject without your input, I do have a problem with it. (that doesn't mean you are wrong, it means I would be if I did it.) Our copywriters do create SEO content, they take the authorship when they do. If something is not up to standard, myself or the content and media editor will redo it and then decide how it will be handled. It sounds more involved than it is. But, you ask for an opinion and I wanted to be as clear as possible. Hope it helps, Robert

If you have an H2 on your page, maybe try to include same or highly similar wording in your meta description and try to avoid any sentences where relevant words to that page (or synonyms of such words) are not found on your page. I have tried with my own site in past and it has worked. No statistical evidence beyond what worked for my own site, but consider giving it a shot.

Hi Erick, I did a quick search and came across this article: http://searchengineland.com/too-many-ads-above-the-fold-now-penalized-by-googles-page-layout-algo-108613 So, if you weren't previously penalized, then the new update may have caught you. If you consider that Google's mission is (other than world domination) to deliver quality content to it's users then this type of penalty makes sense. I'd say it was a good idea to move some of your ads down, and maybe even remove a few of them all together if you have too many on the page.

I assume you have checked Google Web Master Tools for any warnings/messages? and did you buy a load of cheap links and guest posts.... eg:- http://www.beveragesalesanddistribution.sitew.in/#Page_1.A

Great, thanks so much Oren! Ruben

Thanks for the response Gregory, at the moment I am testing setting up a duplicate site on the country specific domain which all local visitors to the .com are redirected too. That site then has the meta no index, follow tag with hreflang tags and content languages tags for the country implemented, with the default tags for other languages pointing to the .com version. Worth a shot I guess.

This would only work if the old site is still live, you need to place the canonical tag in the old page pointing to the new page to transfere link juice. You can only transfer link juice thought a request (eg: a link)if no links point to old pages, there is no need for the link juice

No.  The expires directive is merely there to tell the browser "this content is at least good until date X", so that the browser doesn't need to fetch it if it's got it cached. So let's say you've got a dynamically-generated page called widgets.php, and it pulls a list of products, latest pricing, availability etc. from the database.  Let's say you style the page with an external stylesheet.css, you've got some awesome wacky UI stuff in Javascript in an external wackystuff.js, and your images for navigation on the site are in /img/nav (but product images, which maybe can change more frequently) are in /img/products. You might NOT set the Expires header on your .php files and folders, as those should be considered to expire the second after the browser fetches them.  You might set the Expires header for the CSS file to a week out; same with the JS and the /img/nav folders, as those only change with a major update to the site.  You might set the Expires header date for the /img/products folder to maybe an hour or two, so that if a person is flipping back and forth between pages, the browser will use the cached product image for a little while before forcing a refetch of it. Make sense?

Thank you, Mr. Young.  I believed this to be the case (that it wasn't the robots.txt file) but I could think of nothing else.  I have since been indexed.

Thank you for the help.

I spend about 1/3 of my time improving the content on a long-established site.   Articles are made current, more substantive, new data, updated graphs , additional Images. I often see an almost immediate improvement in rankings. These are not just tweaks to a few sentences.  They are major rewrites.  An article of 1000 words and three images might get a new introduction that hits topics in the news and two or three new subheadings and two additional images and an updated data table. Rankings can go up within a couple of weeks.

Hey Colin Have you checked with the domain registrar enom.com to see if the re-direct might be on their side?

Greg, While you're in the learning stages, it can be easiest to think of one keyword--one page. You also have to consider how competitive the keyword is and how strong your competitors are for each keyword.  With that in mind, newer sites will often choose keywords that don't have the most activity because it can be very difficult to rank for those.   Also, the keyword meta tag is essentially obsolete for google ranking purposes so you'll have to go deeper to optimize for the terms you want to rank for. I recommend you read through  The SEO Guide From Moz to get thing rolling for your site.

Depending on your site, you will likely need to change the questions that you let the customer answer, and start assigning order IDs to things if you're not already, but this will just set you up to be a more efficient company. If you aren't sure how to do this, I'm sure there is an ample number of consultants who would be willing to help set up analytics for you for your specific ecommerce needs. I'll definitely be looking into the tool mentioned above, but I think in the long and short term you will need to make ecommerce in GA your friend. Bypassing GA because it's a difficult task to do initially will set you up for several different types of failures later. I would rather see you get on the good side of GA than start using another tool when you're not fully functioning on this one.