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Check out the source code - it mentions "dolls" almost 200 times.  I know we (as humans) see the page itself but Google doesn't read it the way we do.  Jump into the code and check out what Google is reading. Also, you've bought links at some point in the past. Depending on what you cleaned up, things could still be in strife. According to Ahrefs, you have almost 2k links with about 550 referring domains - that number of referring domains tells me straight away that something is dodgy. 33 incoming .org domains, 23 .de domains, 10 info and 8 russian spam... It's not really a shock that this hasn't recovered, tbh. There's a LOT to go through. Without diving into your WMT, I can't tell you what Google sees that Ahrefs doesn't, as well. A lot of the pages are very small. I ran a quick Screaming Frog crawl on it and the page size was in general just a sentence or two per product. You're probably dealing with a bit of thin content as well.

Hi Andy, thanks for taking the time to respond. Noted about the video, cheers. I think I followed all best practices throughout the site to the best of my ability. I'm trying to rank the product pages for keywords like: brown leather boots, ankle boots for women, black leather boots and so on. Homepage and all the category pages I'm trying to rank for things like: leather boots, boots for women, handmade boots. For the past couple of months I've not built a single link with keyword rich anchors through. Usually we get about 40-70K visitors to our website per month just through word of mouth and social media. As for Google, the website has never really ranked high for any keywords other than our brand name. Please let me know if you have any further suggestions. Cheers, Peter

Thank you I really appreciate your help

Yeah, like Miriam, I feel like I'm not understanding some key aspects of this situation. Why is the old site still live. How different is the new site? How is the old site being used? My bigger concern, from a traditional SEO standpoint, would be that the old site might have pages/assets/etc. that are duplicates and could harm content on the new site. It's hard for me to see how the new site could be completely different and still be the same core business, honestly. In terms of the phone number, though, I don't think Google really associates that with any kind of spam or malware signal. The fact that the phone number is on another site probably isn't going to harm your new site, in a core SEO sense. If the owners of the old domain started to generally make trouble and try to ruin your reputation, then having people connect the number to you wouldn't be great. Again, I'm not clear on how bad the situation is. It's remotely possible Google could use the phone number to connect the sites, in the sense of seeing them as owned by the same people, but I think that's far-fetched. That would probably only come into play with something like a link network. So, short answer is that I think the risk is small, but I hesitate to say that decisively without knowing more.

Hello Santaur, I'm afraid this question isn't as easy as you may have thought at first. It really depends on what is on the pages in those two directories, what they're being used for, who visits them, etc... Certainly removing them altogether wouldn't be as terrible as some people might think IF those pages are of poor quality, have no external links, and very few - if any - visitors. It sounds to me that you might need a "Content Audit" wherein the entire site is crawled, using a tool like Screaming Frog, and then relevant metrics are pulled for those pages (e.g. Google Analytics visits, Moz Page Authority and external links...) so you can look at them and make informed decisions about which pages to improve, remove or leave as-is. Any page that gets "removed" will leave you with another choice: Allow to 404/410 or 301 redirect. That decision should be easy to make on a page-by-page basis after the content audit because you will be able to see which ones have external links and/or visitors within the time period specified (e.g. 90 days). Pages that you have decided to "Remove" which have no external links and no visits in 90 days can probably just be deleted. The others can be 301 redirected to a more appropriate page, such as the blog home page, top level category page, similar page or - if all else fails - the site home page. Of course any page that gets removed, whether it redirects or 404s/410s should have all internal links updated as soon as possible. The scan you did with Screaming Frog during the content audit will provide you with all internal links pointing to each URL, which should speed up that process for you considerably. Good luck!

Thank you for your answer. I'll submit a feature request as you suggested.

Hi there! As long as the campaigns are set up to track all subdomains, we'll follow any 301's set up. Reviewing your account, it looks like there's only one one campaign that's set to track only a single subdomain. You can see which one it is from your account overview page. It'll be the campaign with the www in the listed domain. There's unfortunately no way to change the crawl type or domain in an active campaign right now. You'd need to create a new campaign with the correct domain in this case. The old campaign can be archived to preserve it's historic data though. Thanks!

Hi Matt, When you say submitting urls to google I assume you mean via a sitemap in GWT? If so there is no reason for the url changes to cause any issues/penalties - you already have a sitemap with the old urls right? So the new one would have a similar number of urls simply with different paths to the same content... no problems there. The biggest threat to organic traffic is not having complete and proper 301 redirects in place for all (or most) pages which can potentially cause quite a bit of damage so make sure you have covered all the bases for the 301s!

Given you "can't say" how the old numbers were derived, you might try plugging your key phrases into Google trends to see if there's been an obvious diminishing of search volume over the past few years. That might help you figure out whether there's been less searches or whether your "old" numbers are from exact match searches or something else.

Hi there! The campaign timeframes default to the period for which we have data. So if your campaign has only been running for a couple weeks, the drop-down will only allow you to choose the most recent weeks' data set. Once the campaign has been active for a month, the monthly timeframe will be available as an option in the timeframe drop-down. You can create and schedule custom reports to go out weekly if you'd like. This way, you'll have a physical record of the campaign progress you can always refer back to. Hope this helps clear things up and have a great day!

No problem Simon - hope it all gets sorted -Andy

Thanks for all your answers.

You're welcome, Ruben. I hope the Help Team can help you get this sorted out.

As others have mentioned, it sounds like these links have little potential value. You could always drop a few comment URLs, tweets, G+ posts to those pages to help them get indexed, but they would still pass very little authority and I can't say it would be worth the effort. Perhaps you could contact those same Suppliers and offer to give them a testimonial or find some other way to get your company linked on a more prominent page of their website. Think about what you can offer of value for their website.

Very welcome Tom - hope all gets sorted. -Andy

Thanks, it wasn't immediately apparent the URLs were in there!

this shouldn't have any impact from a SERP point of view, however this seems a very easy thing to get around, especially if your customers twig on - simply change their IP location until they get a price they are happy with, why not simply have one price and charge different shipping rates. The only time Google may have a problem is in PPC land. PLA's you have to show the price the customer is going to pay and as you wont know the location of the person at the time of them searching you are probably going to show them a cheaper price on the advert and then a higher price on the Ads (you will either get complaints or a high bounce rate) both of which Google wont like. Too many complaints and you could in theory have your account suspended. Organic - not really many issues Paid - Google wont like, and this will affect your QS meaning you have to pay more to get more of your adverts shown, which will have a high bounce rate further driving down your QS score meaning you pay more to get your adverts shown.

Like Chris said about Moz's index not being as large as Google's. If you want Moz to notice the links, tweet them and they should be listed under your just found links in less than an hr.

Hi, If the duplicated content urls are already in the google index then excluding them with the robots.txt will not remove them but just stop the google bot from crawling them again. You could do a bit of conditional logic on your head.phtml template file to check for the relevant url part and output a noindex,follow meta tag on the pages you don't want indexed. This is a more reliable way to make sure they are removed and not indexed in the future (be sure to test first!).

Hi Vijay, First off have you given Roger (Moz robot) enough time to recrawl the site and discover that you have fixed the errors? You can see the last crawl date at the top of the reports normally. Google has some tips on fixing 404's - https://support.google.com/webmasters/answer/2409439?hl=en You can also double check live 404's here - http://www.screamingfrog.co.uk/seo-spider/ I also bet if you take a search through the Moz community you can find some other peoples fixes for 404's Hope that helps.