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This is how I see it after some enlightenment.. Google doesn't really come right out and say this (if you do see that they do, please share). The actual term for the change from http to https is a rewrite.  We are instructing the rewrite via a 301 redirect. Once the 301 redirect is in place, we set the canonical to https://www.xxxx.com (or non www if you prefer)  Google then awards all kinds of SEO juice for the use of https... Right lol...

Yes, that's generally considered the correct way of doing it if you have links to both www and non-www.

That's what I did.  You can see the results in the attachment and should be able to figure how to replicate. ycDrxaQ

Thanks for all responses. Here is an official Google reply on negative keyword types: Negative exact would only not show when the exact term is the entire query. Negative phrase would not show anytime the term showed anywhere in the query in that order. Negative would not show anytime the entire term showed anywhere in the search query in any order. Say you had the keyword "blue mercedes car" on broad match. Here's how the different versions of the negative keyword "fast blue" would affect this ad. -fast blue (Negative) POSSIBLE SEARCHES: blue mercedes car - WOULD SHOW blue fast mercedes car - WOULD NOT SHOW mercedes fast car - WOULD SHOW car blue mercedes fast - WOULD NOT SHOW fast blue - WOULD NOT SHOW blue fast - WOULD NOT SHOW fast blue mercedes car - WOULD NOT SHOW -"fast blue" (Negative Phrase) POSSIBLE SEARCHES: blue mercedes car - WOULD SHOW blue fast mercedes car - WOULD SHOW mercedes fast car - WOULD SHOW car blue mercedes fast - WOULD SHOW fast blue - WOULD NOT SHOW blue fast - WOULD SHOW fast blue mercedes car - WOULD NOT SHOW -[fast blue] (Negative Exact) POSSIBLE SEARCHES: blue mercedes car - WOULD SHOW blue fast mercedes car - WOULD SHOW mercedes fast car - WOULD SHOW car blue mercedes fast - WOULD SHOW fast blue - WOULD NOT SHOW blue fast - WOULD SHOW fast blue mercedes car - WOULD SHOW Note that we do not expand to synonyms, singular or plural, and other variations as in the case of expanded broad match. So, the negative keyword "Air" wouldn't block the term "Airbnb" since it is one word, but would block the phrase "Air Mattress" because it contains the word "Air". I hope this helps

Good idea, however according to Google Webmaster Tools under Google Index>Index Status the number of indexed pages has been dropping. It is down by 120 which is about half the 250 which we have set to "no-index, follow" on August 20th. I suspect it may be down a bit more as the results on Webmaster Tools may lag a bit. I just can't explain why the pages views per visitor has not increased if the bounce rate is down. If the bounce rate has decreased from about 69% in August to 63% in September which means that 37% of visitors are staying on the site instead of 31% which is significant improvement (about 18%). I would think this would translate into more page views per visitor. But it has not. Pages views per session was 2.38 in August and 2.18 in September. This seems impossible. Thanks, Alan

Chris, Even though Google crawls more of the web than any other service, it has a metric it uses to determine which and how many links to show you in the tool.  It does not show all of your links, even though it knows better than any service exactly how many you have. Moz, does not crawl the web as deeply as Google but it does report on all of the links it finds.  Rather than attempting to index the entire web, Moz focuses on crawling the pages down to a depth that have an impact on search results.  If the pages it crawls have outbound links on them, those are the links that are likely to passing some amount of pagerank/authority to the page their pointing at.  Below that level, the quality/pagerank/authority is too low to be of any assistance to the page it may be linking to. So, where GWT links represent a sample of your total links, open site explorer is a tool designed to show you the total number of links that are helping you with your rankings. Other tools exist as well, and they use different crawl strategies and that present links based on different metrics.  I think the more you understand OSE, the more useful you will find it.

Just looking at the anchor text in your back link profile alone gives clues to why it's hard to rank - http://moz.com/researchtools/ose/anchors?page=1&site=http%3A%2F%2Fwww.mesocare.org%2F - that is, the anchors are mainly commercial keywords that one would try to rank for - this is exactly the site of link building that is not working as much, and will even get you penalized in extreme cases. You have links on such pages as this: http://blogs.creighton.edu/klb89788/2012/08/31/hello-world/ and this http://wsn.eecs.berkeley.edu/?p=56 etc etc - which are not going to help and will likely only hurt the site in rankings. Unfortunately this will take quite a bit of effort and work to overcome. You'll really have to show Google over time (6-12 months at least) some more quality signals - not only links but user metrics etc as well.

Hi Fryguy, You've received some great responses. Did any of them help you sort your issue out? We'd love to hear from you! Christy

Hey there Alex! Just wanted to make sure you were aware of this article from The Moz Blog. It helps quite a bit and serves as a checklist for keeping SEO elements in order. A checklist if you will http://moz.com/blog/web-site-migration-guide-tips-for-seos Hope it helps you as much as its helped me over the years! These migration projects are always a ton of fun  = |

Well that is irritating.

Hi, To answer the question so far the grade of the page is A . I have had a look at this issue over the weekend and the problem seems to be the following http://www.eafs.eu/contracting-europe/working-in-netherlands/dutch-payroll/ This page is graded as Page Authority 1 and is the URL format used on the navigation, canonical meta tag and sitemap. This page has an .htaccess directive to strip (.php & add a trailing slash). Ref: http://moz.com/researchtools/ose/links?site=http%3A%2F%2Fwww.eafs.eu%2Fcontracting-europe%2Fworking-in-netherlands%2Fdutch-payroll%2F http://www.eafs.eu/contracting-europe/working-in-netherlands/dutch-payroll.php The correct URL and not used anywhere on the website but is graded as PA 12 REF: http://moz.com/researchtools/ose/links?site=http%3A%2F%2Fwww.eafs.eu%2Fcontracting-europe%2Fworking-in-netherlands%2Fdutch-payroll.php So should I be using the full URL with .php on the website or use the cleaned/canonical URL on the site and why is there such a difference in Page Authority? Am i missing something?

Hi MyOwnSEO, Absolutely, there are a couple ways you can do that. Create an Advanced Segment You can create an advanced segment which filters out any results coming from a certain keyword. Since you know that keyword is currently being abused, I would exclude that traffic from your reports. Used the Advanced Filter Go to the report you want to view. Then click on the 'advanced' link next to the tiny search box directly above the table of data. Now set an Exclude rule to filter out any of the results you wish, based on dimensions / metrics of the report you are viewing.

That makes perfect sense.  Thank you very much

Any chance i could get an asnwer to this?

A second opinion, Agreed with SEOVP , this is 100% redirect no need to have both pages if you can avoid this, 301 Redirect , James