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Read Will Critchlow's blog post from Monday... https://moz.com/blog/can-you-guess-which-page-ranks-better

You will have to wait and watch, there is a term called FLUX, which means results appear  / disappear and re-appear in Google time to time, this is how google decides which page to serve regularly on search results.

Hi Thom, Like Mike mentioned, I think that culling through this information yourself with Excel will probably be your best bet for analyzing the data you mentioned. I'll give you a few ideas on how I would start if I was you: You mentioned that many of the queries were only searched once. I would start by organizing your information into two columns: one with the query, and one with the search volume. Then, I would filter those down to only queries that have been searched more than [a certain threshold]. I think that while queries that have only been searched once can give you valuable information, especially compared to others and analyzed in aggregate, you will be less overwhelmed if you start with the most important (and a smaller set of) queries first. After you've done that, I would start to filter your data by query. You can sort by queries that contain, begin with, end with, or do not contain a term, or any sort of custom filter. Given your example, I would probably start with filtering by queries that contain the word "cat" or "dog" or "turtle," and then try to find trends within that smaller set of data. They will be much easier and less overwhelming to find when you are not dealing with so much data. This next step is a little more tedious, but I would also recommend adding another column that you manually populate. You mentioned that there are misspellings; you could account for those by creating another column in which you populate the word "cat" for all queries that contain "cat" and also all queries that contain "cta" or any other misspelling. That way, later, you can easily sort by keywords that were about cats, but didn't necessarily contain the exact word "cat." Or, you could populate the column by grouping all queries that were about one animal, two animals, three animals, etc. Once you have a ton of information, I would recommend creating pivot tables and charts that help you compare the data. Ultimately, what I'm recommending is probably very time intensive and tedious, but I really think it will be rewarding once it's completed, because you will very thoroughly understand the trends going on in the data. One of the benefits of doing it yourself, rather than using a tool, is that you will understand the context around these words; you will be able to better interpret trends or make connections than an automated tool would be. Here is a great article that walks you step by step through some of the steps I mentioned, and it also goes into depth about other ways you can use Excel to analyze this kind of data: http://www.sitevisibility.co.uk/blog/2015/09/11/4-excel-tips-applied-to-keyword-research/ Hope this helped!

Search Engine Land has a blog that features the 10 most overlooked steps when changing a domain: http://searchengineland.com/changing-domain-names-2016-10-easily-overlooked-steps-can-save-seo-248484 I would definitely check that out. But here is the TL;DR version: Contact your hosting provider FIRST Verify all versions of the new domain in Google Search Console (GSC) Change the setting for WordPress address (and site address) Mod_rewrite or ISAPI_Rewrite changes Back up your site BEFORE you pull the trigger Edit backup plugin settings after the domain name change Submit a change of address in Google Search Console (GSC) and Bing Webmaster Tools (BWT) Change all internal links Edit Google Analytics settings and add annotation(s) Apply advanced settings in Google Search Console (GSC) Reconnect Google Search Console (GSC) and Google Analytics (GA) Also, don't forget that domain age plays a role in your domain authority and rankings!

Hi There, As for 902 errors, it seems that your server is blocking the Moz crawler as an activity that it doesn't recognize. You should contact your hosting provider to get a solution. You can read a similar answer here https://moz.com/community/q/error-code-902-for-crawl-diagnostics 403 errors are answered here , it seems to be related to server / site blocking moz https://moz.com/community/q/what-is-the-best-way-to-correct-403-access-denied-errors https://moz.com/community/q/403-error-code-but-page-shows-no-error https://moz.com/community/q/403-forbidden-error-how-to-solve-them I hope this helps, please feel free to ask further questions. Regards, Vijay

Hey Paul, Thanks for the response! Our site is an ecommerce site through Magento. I though we had all of the canonicalization set up correctly since we followed this article: https://moz.com/ugc/setting-up-magento-for-the-search-engines I was under the impression that the canonicalization was encompassed in the Auto-direct to base url setting. But there is also a setting under Search Engine Optimization to enable canonical link meta tag for categories and products. Both are set to yes. Any idea why the canonical tags might not be working? Also, how can we implement the canonical tag in magento for the homepage?

Hi Bob, Gaston is absolutely correct - Links will only be updated as MOZ finds the links as it trawls the web. I did have a quick look on Ahrefs for you and it shows 35 referring domains and 70 backlinks, so it does indeed look like you are growing links steadily. -Andy

Yes I agree with Paul, the www and non-www are still resolving separately, this needs to be fixed and is part of your problem, assuming the site in question is TapGoods which you never confirmed.

Hi Samuel, In general, URLs should not contain any unnecessary folders (delimiters). In your first example, the /b/ is not needed since you've already got a /blog/ folder. In the second example, that page appears to be main site content, you don't need any additional folders unless they're specifying a general topic under which you'll be adding more specific pages. You're also burying your keywords a one step further into the URL than is needed. Google says they don't put too much weight on URL structure, but in my experiences, well planned and logical URL structures perform better. It's not going to have a huge impact on your rankings, but it will help to some degree.

Hi Alex http://domain.com http://www.domain.com https://domain.com https://www.domain.com Are all 4 diferent pages, also may happen to be the home page of a web site. So OSE might get different information for each of them. I assume that you have your www redirected to the non-www version. In that case, there's a high chance that there are few or none links pointing to that page (www) and it's logical for OSE to score it different. Have I made myself clear? I tried  making it general Best Luck. GR.

Worked like a charm, thanks!

For anybody who's curious, my editor got a link from an external source pointing to our home page. Her name, next to a link to Edwardsturm.com, must have decreased my site's relevance for the branded keyword of my name. The decrease in rank for this branded keyword happened at the same time that my editor was mentioned in this external source, so I'm assuming they're related. Kind of crazy.

Mark, The Moz tools offer some excellent competition comparisons. You can create a campaign, input keywords to track and follow competition. The tracking shows DA, linking C blocks, etc. and will track on a line graph how your site is doing against the competition. As far as selecting an industry or niche, this will take lots of research. My suggestions would be to find something that you're knowledgeable or passionate about. This way you have lots of content you'll be excited about creating. There are many things you need to consider when selecting a keyword to go after. But in your situation i would tell you to look at these two, keyword competition and indexed pages for the keyword. This will help you see how much competition there is for a specific niche. There's lots of tools you can use to get more information, and if you're going to go forward with launching a site do your due diligence and research. Good luck to you. Chris Adficient.com

Hi there Well, here is my thought: Let's say you had a domain old-domain.com with bunch of good backlinks; You got rebranded (or whatever) and got new domain new-domain.com; You did a 301 domain redirect from old domain to new domain (which is a well known good practice and recommended by everyone, since, as we know, 301 pass goodies along); Would it count now that you have a backlink (any benefit) from your old domain? I don't think so. Otherwise everyone would buy 10000 domains and did 301 redirects from them to their main domain, right? So, to me it seems that shorteners have the same logic. Hope it makes sense

This may help: https://kb.yoast.com/kb/how-do-i-noindex-urls/#group

Hi Justin: I have a client with this problem. All of the filter URLs are crawled by Moz, show as duplicate content in Moz, have 302 warnings in Moz. All of them canonical back to their respective category pages. None appear on WMT/Search Console, but doing a similar "site:URL" search on Google shows they are indexed. I'm curious what you've done in the last year to resolve this? Or have you only tried to resolve via Sitemap submission, and did that work for you? Thank you!

Hi, I'd recommend you to check pages that you are not sure about Schema.org implementations with more tools like Bing's Markup validator, https://www.bing.com/webmaster/diagnostics/markup/validator and some others listed here: http://www.seoskeptic.com/structured-data-markup-validation-testing-tools/ Overall, if Google's Tool validates it and in SERP they are looking good I'd not be worried about them.

This kind of thing definitely happens. It is often the result of a link injection malware that finds vulnerabilities in websites and then posts hundreds of links on them. Usually, link spam will not affect your rankings, but it can. Fortunately, Google provides a tool to help you tell Google that you weren't the one who built those links. Moz has a guide to using it here: https://moz.com/blog/guide-to-googles-disavow-tool. It can take a while for links to get disavowed, so in the meantime, do whatever you can to build high-quality, relevant links to your site and make sure your site is optimized for search as best you can.

Using the Moz bar I know that I am doing those technical SEO pieces much better than they are. All of the reasonable explanations seem to go in my favor. Just still confused.

Hi Chase! Did Gaston and/or David answer your question? If so, mind marking one or both responses as a Good Answer? Otherwise, how can we still help?