Category: Online Marketing Tools
Discuss the online marketing tools that help you to succeed.
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When is it best to remove a URL in webmaster tools rather than do a 301 Redirect?
I'm sorry, I've totally misunderstood the question. Take Michael's advice. If you have any trouble coding your .htaccess file, just let us know. Cheers.
| guillermoga0 -
How often should I update my sitemap?
Matthew, You SHOULD have a new sitemap every time you generate new content. Most CMS will make a new sitemap. I've been working with the FISSION Content Management System creates an XML sitemap dynamically whenever posts or pages are created. As long as the file name doesn't change, you should not have to submit to GWT and BWT regularly.
| Dubs0 -
Does anyone know why we don't see the Group creation menu on facebook?
You're very welcome, Enam! Let me know if you have any other questions along the way. Happy to help!
| MeganSingley0 -
Simple Spintax parser - to create unique tweets (not dodgy articles)
Did you ask yourself why Tweetadder removed the tool? spinning content/tweets or whatever you "SPIN" to create content (like tweets) by having a template is a BAD BAD idea. I'd suggest you spend some time writing each and every single tweet. You can still automate some of them, for example those that are sent when you publish a blog post (but still those aren't spun). Stay away of any tool that offers you to spin the text and create different variations, they are really bad choice, not only SEOwise, but customerwise too. I bet your twitter audience can actually pick up on those spunned tweets if them actually read them often. Hope that helps!
| FedeEinhorn0 -
Best paid or free tool to check if you're linking to any bad neighborhoods?
Daniel, All of the tools I know about for checking outbound links only really tell you whether the link is working or not. They are designed to look for error codes so you can update your outbound links that go to 404 pages and such. There is a ScrapeBox plugin that will tell you how many links the page you're linking to has, which could give you a general idea of whether you're linking to a directory, links page, etc... but I'm not sure how helpful that will be to you. As Federico mentioned, you may check with the people at Link Research Tools to see if you can customize one of their products to get the job done, but I don't think it works that way out of the box. Good luck and if you find something please post here so we know about it too!
| Everett0 -
EdgeRank any good?
According to Marketing Land's Matt McGee's article on Aug 16, 2013, "EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors" http://marketingland.com/edgerank-is-dead-facebooks-news-feed-algorithm-now-has-close-to-100k-weight-factors-55908 According to the article, Facebook hasn’t used the word internally for about two-and-a-half years. That’s when the company began employing a more complex ranking algorithm based on machine learning. The current News Feed algorithm doesn’t have a catchy name, but it’s clear from talking to the company’s engineers that EdgeRank is a thing of the past. He goes on to say: EdgeRank is a thing of the past, and it’s been replaced by a machine learning-based algorithm that, as [Facebook's] Backstrom says, “only ever gets more complicated.” According to WikiPedia, http://en.wikipedia.org/wiki/EdgeRank EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user's News Feed… the term may be considered obsolete now... My $0.02 on this: Bit the bullet and spend the $6.95 or so to "promote" posts to your followers. This is the new cost of doing business. Make your content as engaging as possible, so that people want to share it, like it, and comment on it. Just because people don't like / share / comment doesn't mean that people don't see and read it from a branding perspective. I've posted photos on Facebook that get 15 likes, but a lot more people see it and enjoy it (they tell me in person, a week later). Hope this helps… -- Jeff
| customerparadigm.com0 -
HTML Improvements & Other Data Disappeared - How Do I Get It Back?
That's probably a GWT glitch and it should be fixed soon. You can report it in the Google Webmasters forums if you like.
| FedeEinhorn0 -
Got any automatic pop-up ideas?
I've read case studies that people don't like them but they get high results none the less. I think they have their place. But yes, one must take care and it' should definitely be responsive, or set not to show on mobiles.
| infinart0 -
Www or non-www in Google Webmaster Tools
Hi! When you choose your preferred domain between www and non-www, you must declare ownership of both. So don't delete any domain from your account. This is most likely the reason you have both domains on your GWT. Here you can see the GWT Help and verify what I said: "You may need to verify ownership of both the www and non-www versions of your domain. Because setting a preferred domain impacts both crawling and indexing, we need to ensure that you own both versions" Cheers.
| guillermoga0 -
Looking for the best and most affordable hosting service/site for a Wordpress blog?
I've used pagely in the past and liked it, and for Moz subscribers we do have a discount with them at http://moz.com/perks (I have no other connection with them). I personally use Tigertech for my wordpress hosting, and have had good results with them.
| KeriMorgret0 -
What happened with Google+ local review star rating?
Hi TheCTC, You're really on the ball to have noticed this, and I'm actually surprised we haven't had multiple threads on this here in Q&A. This is a known issue, being reported by multiple businesses - both the review thing and the drop in stars. Mike Blumenthal has been covering this. Recommend you read: http://blumenthals.com/blog/2013/12/04/google-reviews-new-quirks/ As to when/how this may be 'fixed', nobody but Google knows, but at least you can know you're not alone in experiencing this fluctuation. Hope this helps!
| MiriamEllis0 -
Mobile website follow or nofollow
Hi, If you have a separate mobile site with separate URLs, you shouldn't use regular canonicals, you should use the mobile version, called switchboard tags. This will indicate to Google that your mobile version is a mobile version and not simply duplicate content. You do want Google to be able to index your mobile pages as they have a separate smartphone crawler and a mobile index. To implement switchboard tags: On the desktop page, add: and on the mobile page, the annotation should be: This rel="canonical" tag on the mobile URL pointing to the desktop page is required. As far as the nofollow question: What I would recommend is that you redirect mobile user agents (which will include the Googlebot for Smartphone) to the mobile version (most relevant page, not just homepage) and redirect desktop user agents landing on your mobile pages to the desktop version. Always include an option to 'view desktop version' or 'view mobile version' so that users can choose to override the redirect. That link should also take the user to the desktop/mobile version of that page, not just the homepage. Hope that helps!
| bridget.randolph0 -
Help getting keywords for adwords
Thank you for your fast answer. We sell an UVC water treatment device which desinfects water from water tanks on boats. The landing page is www.instanttrustmarine.com. The people we want to reach are people who own boats and want to install this on their boats, they are still buying bottled water which won't be necessary with our product.
| Sander123450 -
Tools for Content Research
Thanks for input Gianluca! I've actually seen that deck before, I'll definitely give it some more attention, especially in my content planning stage. Since asking the question I've delved around some options and found the following free tools for what I need (which is mainly the persona research stage of my content marketing strategies): Google Display Planner - get demographic data and interests/topic suggestions based on keywords; very nice to have for the incipient phase in persona development Google Analytics - the Demographics and Interests recent additions help test and improve your existing personas with data from your own visitors; becomes better as you get more traffic Social Mention - their Top Keywords column allows you to see what words are usually associated with your keyword on different channels; it only shows you top 10 keywords, but then again it's free
| mihaiaperghis0 -
Google authorship advanced search operators
Apart the answers given by Mike and William, if you know the author, why aren't checking directly the blogger Google+ About Page. There you can find the blog the blogger is contributing to (current and past contributor). Saying this because just the sites listed there will be the ones obtaining the authorship (if the rel="author" has been correctly implemented on the web).
| gfiorelli10 -
Experiencing problems with Google Analytics
That's a good question Paul, and I'm looking into that now. I'll reply back when I have some more information.
| KeriMorgret0 -
What Marketing Automation Software do you like best?
I must say that don't use fully automated tools for any type of marketing. If you going to make links, do it manually don't use any software, but for form filling or some type of data entry you can use roboform for that. If you are going for marketing as i think hubspot is better tool or you can search in google and read reviews about it.
| seom20140 -
How to Report Fraudulent "Clicker" to AdWords?
Believe me when I say, Google has enough experience to deal with this kind of "attacks". They automatically monitor click fraud and even using proxies won't circumvent Google's techniques to detect click-fraud. Anyway, you can contact Google explaining the issue right from your AdWords dashboard.
| FedeEinhorn0 -
Best social media software/app/site?
Not sure but worth investigation - this is link to Hootsuite: https://hootsuite.com/
| McTaggart0