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That's really very useful, thank you Matt. I have also been recommended termexplorer.com and keywordeye.com - I guess a lot of this is personal preference. I think I now have a clearer idea on the 3 or 4 tools I want to concentrate on using for my keyword research. For someone fairly new to SEO it can be confusing as there are so many tools out there. But certainly MOZ, SEMrush, Ubersuggest come up time and time again, and so I think this is where I will concentrate. Ben

I agree with Bob, and I want to add that one-word keywords tend to be _extremely_difficult to rank for. Your best bet is to focus your pages on the key phrases that make the most sense based on the topics of those pages. Have you ever read Cyrus Shepard's "Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research?" It's a bit on the older side, but is still quite relevant. It might help you wrap your head around some of the intricacies of keyword targeting, and how search engines are learning to understand topics and intent.

Hi, Moz says that keyword difficulty score is based in domain authority and page authority of the competing 20 search results for a keyword. I wonder if it only takes those 2 values because, in that case, that score would not be representative enough for the difficulty. Does not it take the onpage optimization -keyword in title, text, etc-? How do you determine the keyword difficulty? Your Keyword Difficulty Score is based on the Domain Authority and Page authority for the top 20 search results that keyword is pulling on Google. These sites are analyzed using our Mozscape index to pull Page Authority and Domain Authority. These two metrics (along with a host of others from the Mozscape index) help create the Keyword Difficulty score.

Ryan and Ruth, Thanks for your answer, indeed lowering the number of keywords to the "broader" ones is a really good option. I'll try AuthorityLabs. Meny thanks

Hi Richard. One thing you could do is run a PPC campaign directed at this page using only Company Name branded terms (thus helping with a low CPC) and split test all the different titles you're considering. This way you'll find one that gits your needs as well as one that generates the best CTR based on your tests. Cheers!

When you are going after long tail traffic the queries that you might connect with are  A) infinite in number;  B) diverse in their wording;  and,  C) extremely low in volume. Because long tail word sequences usually have a low volume it is best not to fuss about getting    precisely    the     right    word   sequence.   Instead, it is best to write using natural language. It is more important to increase the diversity of words on your page.  You can do that by writing about paintings of mule deer for your den, framed prints of whitetail deer on the edge of a cornfield for your office,  matted photos of fawns in the laurel for the nursery, a water color of an eight point buck by the lake for above the fireplace at your camp.    Note we are diversifying the deer, their environment, the room where they will be displayed, the medium and the mountings -- all on the same page. This diversity allows you to present a substantive article that will be qualified to appear in search for an enormous number of keywords and even though you never mentioned exactly a "framed painting of an eight point whitetail for your den" on this page, if someone searches for it this page of content is qualified to appear in search for it and if your website has a little power, this page might rank well for it. Also, people buying paintings might shop deep into the SERPs or view the image results.  So even if you are not at the top of the first page of the SERPs you might still get some action.  And, load pages like these up with a number of images because image SERP shopping can pull in conversions for this type of merchandise.

Ruth, Thanks for the advice and help. I'll run analyses of both landing pages and see why this could happening and then continue to work with page B to further optimize it. -Josh

All of the answers above are a good start. I would also suggest trying keywordtool.io for every celebrity name you want to talk about, and see what types of things people are looking for about those celebrities. Ubersuggest will perform this task as well.

Anyone? I can't be the only one looking for such a thing.

Hi Ryan, Thank you for your great tip. It's enough for me.

I agree what is answered above, I doubt that the keywords people will search for include both numbers so then it would be up to you to decide what you're gonna focus on.

Ok thank you. That's what I have been doing, examining the returned results. And it appears to me that Google does indeed treat the wording differently, it doesn't change the result much though. Where keywords used by people finding this business lack the connector words the content of the site needs to use them for text to make sense and flow. I was looking for a way to at least link the phrasing to help keep the page ranking. Any suggestions ?

Hi, As far as i know there are three types of keywords. The head, body & tail. I am trying to explain all three types very simply. Head keywords - single word Body keywords - 2-3 words phrases Long tail keywords - 4+ word phrases Thanks

Thanks Monica, seems the unrelated URL that is not being served is in the manage page grade section so I have removed this. Will the keyword & this URL (now deleted on the manage page grade section) then be updated as the URL is still showing related to the keyword in the keyword rankings section? Or will I have to wait?

To add to what Alick said, make sure your clicks are valuable. dynamyt100 is correct that your on page content might not be exactly what the searchers are looking for. You QS is determined by three things, ad relevancy as it relates to your keywords, expected click through rate, and on page relevancy. In order to improve ad relevancy, make sure you are using your keywords in your ad. If your keyword is blue widget, but your ad says buy widgets now, blue widgets will have a low QS. This also plays into your expected click through rate. If your ad relevance is below average, then your expected CTR will also be low. On page relevancy is probably the most important factor. You shouldn't advertise blue widgets and land people on a page for red gadgets. This will dramatically effect your bounce rate. Adding negatives will help improve your expected CTR also. If you have really broad terms then you could be picking up bad clicks. If you want to see where you need to improve your key terms, go into your keywords and click the bubble above the keyword status and it will tell you what is below average, above average and average. That should tell you where you need to start.

I'd also try and group keywords onto pages semantically. The days of every keyword getting its own page are long gone.

If you are starting i would recommend you to focus on long tails,generic terms are generally harder to rank. Btw, another good tool for finding long tails: http://keywordshitter.com/, found it out last week, it´s really interesting ( in combination with Google keyword planner ):-)

For example, my account can track up to 750 keywords every day, so now I have more than 5000keywords, it'll be a lot of works for me to do that, is there a way that I can just empty the keywords box.

Hi Uzair, 1. Is my Keyword density too high and will Google look at this as keyword stuffing? There is no magic number when it comes to keyword density. Rule of thumb is somewhere in the neighborhood of 2-6 times per post depending on it's length. Although 41 certainly sounds like a lot,the better question is "does it sound forced or stuffed"? I suggest you ask for a fresh, unbiased opinion. If feedback says it does, the quality of your post will suffer and readers will exit the page more frequently. Lessen the use of those terms if it does sound forced or unnatural. Try using a similar or related term like "fruit" from time-to-time instead. 2. Do I have to target each Singular and Plural keyword individually? Or will targeting 'Apple' will also automatically target 'Apples' for me and vice versa? You should try to use each term at least once. Google will consider "apple" and "apples" close variations of one another, meaning it will consider them one in the same. A close variation includes misspellings, singular and plural forms, acronyms, stemmings (such as post and posting), abbreviations, and accents. You might gain a slight advantage by using one versus the other so I'd use your primary keyword phrase (containing apple or apples) in the title tag, meta description and headings.

I would write one authoritative article that is the best on the web for this topic.  It would have lots of high quality photos and be clearly divided into subheadings so that a person scanning can find what he is looking for. An article that immediately impresses people with images, breadth and length has a better chance of being shared than a large number of articles that cover only snippets of the topic. Long articles also pull in nice amounts of longtail traffic because they have a huge diversity of words on a page.