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Thanks Keszi. Yes it's not a ranking guarantee (as nothing is). It just feels like we're doing something horribly wrong. We write unique texts for our products, we get an A grading in the on-page grader, we have rich content on the page....

I am having problem with my product pages not ranking as high as I would expect them to be.

http://i.imgur.com/z3aTwUG.png (or see attachement)

This is an example. The fact that competitor C is on position 4 stupifies me. At what areas should I be looking?

z3aTwUG.png

Anyone? I can't be the only one looking for such a thing.

Thanks for you response. However, I am looking for a tool that would automatically do this. Example: I only fill in "buy books", and it automatically gives me all suggestions for "buy books", "_ buy books", "buy _ books", "* buy books" etc.

I don't think that does exactly what I want. I want a tool such as ubersuggest, but that also automatically incorporates all suggestions that are possible by using stars and underscores in all possible combinations.

Like others, I have also been oblivious to the options which were uncovered in this article, using stars or underscores to uncover more keywords suggestions.

However, I am trying to find a way to avoid the manual labour. Did any of you find a successful tool that automatically adds all the possible combinations of these wildcards to give a comprehensive lists of suggestions? I am looking for a tool that also included my country (.nl).

We are having the same issues.  We have already implemented hreflang. Is there anything else that might help solve this problem?

What do you mean exactly? As far as I know, you insert a keyword into Moz, and the Moz bot will decide which page she finds most optimized for this keyword.

Thanks again. In what specific way do you gauge performance periodically? Obviously you can present some success stories for high ROI keywords. But a lot of times there are a lot of small tweaks you are doing here and there, and you want to show that this was worthwhile. Overall organic traffic can be a good metric, but then you have to be able to correct the data for search volume fluctuations. For instance, I might be getting more traffic because simply more people are searching for "Buy product X" instead that this effect can be assigned to my efforts. Average ranking does not say that much either, because of the importance of long tail keywords (and whether you add these to Moz). Is there a way to correct this data for fluctuations? And perhaps a graph that shows the amount of keywords people used over time to land on your site (to show whether you are doing better long tail wise)?

Thanks for you answer Lee_Thomas. Specifically keyword analysis, how do you monitor this? I have broad interest terms, brand terms, and main model terms. On the one hand I'm considering to look at the top X keywords, but at the other hand, longtail keywords are very important, but you can't put this into Moz and start monitoring this. So at the one hand a prime keyword might be failing, but if the page gets more traffic through longtail this would be no problem, but this would mean you will go back to looking at total organic traffic, instead of individual ranking, however, this you'll have to correct for total increased/decreased search volume.

Do you also have specific times to check if you are targeting all the keywords you want to target?

What do you mean exactly? As far as I know, you insert a keyword into Moz, and the Moz bot will decide which page she finds most optimized for this keyword.