Questions
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Higher PA and DA but lower ranking?
I agree with the sentiment here, Moosa, but know that PA and DA do take link quality into account, and they won't necessarily go up when you get new links. There's actually a huge number of factors that goes into calculating those metrics. (Check out our overview of Page Authority here, and of Domain Authority here.) For example, both metrics consider MozTrust, which measures the inherent "trust value" of linking sites. So to use a pretty simple scenario, if you gain a few links from less-trusted (but not necessarily bad) sites, and lose one link from a very high-trust site, you may actually see PA and DA decrease. It's not unheard of for a high-trust site to go offline and drop the DA and PA of any sites it had linked to, as well as sites those sites link to. That's one of the reasons that we generally recommend using DA and PA to benchmark yourself against your competitors rather than as an absolute measure of your "rankability." Make sense? Just wanted to set the record straight.
On-Page / Site Optimization | | MattRoney0 -
How to structurize my SEO efforts?
If you are concerned about fluctuations in the search volume there is no 100% accurate way of doing it (that I know of). You can use Adwords keyword planner to see the average traffic by month for a keyword, however this only produces the searches for the exact match that you input. Fortunately you can input multiple keywords, for example if you are looking for the number of searches for an Estate Agents in Springfield you would write in a little list of the likely searches: Estate Agents Springfield Estate Agents in Springfield Springfield Estate Agents And so on, and so forth. You get the idea. This produces a graph which when you hover over the month, it tells you the combined number of searches for your keyword matches (and breaks it down so you can see how much each phrase contributed). What I would do if I was short on time each month is save the list of phrases for each of your keywords in an excel file and check the total search volume at the beginning of each month for the previous month. This will give you a good idea of whether or not the changes you are making are effecting traffic. Understandably this will initially take some time but once the lists are done it is just a case of a quick check each month. Using this with Analytics (and annotations, of course) will hopefully give you the more accurate display of how you are performing against the current and past trends.
Online Marketing Tools | | Lee_Thomas0