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A quick way to check for an association in Google is to search and see what is highlighted. I chose to search for "Barnes and Noble" who reside on barnesandnoble.com and whose brand is Barnes & Noble. The answer is that no, they are not associated, but that doesn't mean that your site won't show. Obviously Barnes & Noble has established themselves as a brand and will show if you search with and or &.

Glad to help good luck to you.

Have you tried organization schema to markup the brand, company name, etc? http://schema.org/Organization I second the suggestion to try Adwords if you can't retake the first ranking. Should be pretty cheap if you're bidding on branded keywords with low competition and high-quality score for the client's site.

Hi David. Congrats on the rankings. Something I'd consider for a project like this would be split testing what you currently have with new designs.  For example, the flyer printing page might work well talking about all the ways the company's superior printing has met customers needs, then you can show several examples--nightclub flyers, community board flyers, handout flyers, etc.--with testimonials, content, and imagery around each. That way you're not only increasing the content that could possibly rank, but also focusing on driving more business for your clients.  Key features would be simple anchor-based on page navigation, engaging content and graphics, stories of past customer satisfaction.

Right you are Keri, there's no fooling you I have not read that post you mentioned but I'll be sure to take a look. What you mentioned is exactly the problem we are facing -- how can we go about finding all the ways people are searching for and finding us organically? Where are all the places we can be in SERPs? Not sure if we will ever get a complete answer but we are trying our best. Thanks for the reference!

Hi guys, Thanks so much for your input. The strange thing is that we are doing so many of those things you have already mentioned. I guess I am just confused as to where to go next to show increases for words that we aren't ranking for but want to rank for AND to raise words that we currently rank for. (To my company it is more important to rank for the other keywords at this point) We use social media (Facebook, Twitter, LinkedIn, Google Plus, YouTube) - we make one post a day so we aren't spamming it. The keywords are within the recommendation standards on the website. We have a huge presence in our industry. I guess I am just looking for other suggestions on how to get those other keywords up.

Hi Clay, Welcome to Moz! Have you checked out the Beginner's Guide to SEO as well as our other guides at http://moz.com/learn/seo? I totally understand if you've instead been enjoying the weather! I see you're in AG/SLO. I grew up in Santa Maria, and really am only now (after relocating to Seattle) appreciating the weather we had there in the winter.

Hello Evan, Ray has covered this pretty well - I would also point out that given the differences in search possibilities people can use, and the fact that you don't need exact-match keywords to gain rankings, it is a good idea to have both industrial supply and **electrical supply **in your title tag. This way, you stand a chance of being located by customers or clients looking for either of these terms, and they are equally weighted for relevance.

Try the guys over at wordstream.com too...odd site with some understanding needed to parse the answers but yeah, it's a diff source that might help too....

If you have great content and a competitive service, do not fear competition.  Because, where there is a lot of competition there is usually a lot of money changing hands - and ranking lower in higher competition will often yield more traffic and more sales than playing for peanuts.  And, many times when comparing high search volume to low search volume, the same strong competitors are in both places. So, I just decide where I want to be and attack.   For "odor removal service" and "odor eliminator" , I would attack them both with one page and as much energy as I can put into it.

Hi Jeremy - Wow, we're getting a lot of these keyword traffic estimates questions this week. Unfortunately, Moz cannot provide Google estimated traffic. However, I wrote this lengthy answer earlier about how you can acquire the Google estimated traffic and which tool to use. Hint: The Google Keyword Planner http://moz.com/community/q/use-of-keyword-analysis-tool-espcially-regarding-search-volume

Ray, thanks. This tool does get me part of the way there. Thanks for pointing me to it. For my particular intended purpose, I'm hoping for a tool to be used by busy journalists as a quick analysis tool to know what words and phrases are most promising to use in their headlines/titles.

Hi, Please let us know the country, it may be easier to help you. Did you already check if the country is included in Bing's keyword tool? I am sure there is a tool that includes this country, if there isn't you could try it with google suggestions, not a very good solution though..

Hi Tammy, We now have local ranking tracking! Check out the information over at http://moz.com/blog/local-rankings-in-moz-analytics.

Great. I had not run across that thread, so thanks for passing that on!  - Mike

Thanks for taking the time to feedback each of you. My site is 'new' so I am simply trying to glance ahead and set-up in a fashion that accommodates  good SEO practices and future (possible) expansion e.g. additional course topic areas to avoid site wide rewrites/redirects. From what I gather there isn't much between the two approaches. So I will move forward with: www.site.com/training-courses/business-analysis (so that in future '/project-management' and other areas can be accommodated simply). This is based on the assumption that the folder/sub-folder structure count as keywords, and not solely the page slug? I also hear from your responses that content is king, and I should not rely on the URL to be the main contributor. Interestingly, for me, when setting up my first Moz campaign today the word 'course' was not suggested, with other non-critical words that feature far less often being suggested instead. Again - thanks for your insight, appreciated.

Just to echo what has been said above. My opinion - Focussing on the term lights is probably not the best idea - very vague and there is no intent in the search request so it could mean anything.  Cheap lights (you are 6th - 480 searches PM) or cheap lighting (5 + 6th @ 1000 searches per month) are more worthwhile.  Looks like you are ranking for 180+ related terms so focus on them instead of generic words such as 'lights' and you should get better ROI anyway. From a competition standpoint you are up against the big names such as Tesco and Argos so you need to think a little differently to get past them. Chasing one single tough keyword can be ten times the effort of going after several with less competition but still give the same results anyway.

It can be used for reporting as well helping set expectations for SEO clients. If Client A has a very low domain authority and wants to compete for very competitive keywords a score like this can help set expectations as to what keywords are realistic for them vs. keywords that are out of their grasp. Thus helping you develop a campaign that helps them target keywords that are within their grasp.

Thanx Monica this will help a lot! The ovelaps are going in and today w'ere looking at the high volume, low ranking keywords, and what's the best way to optimize the landingpages and get traffic!

Hi Carly, if you want to know more or need further help: Bryan Dean's On-Page SEO Anatomy infographic serves as a good start. You may also provide a more concrete example by a private message via my profile page. I can help you.