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Dmytro is correct - the risk you run isn't a penalty per se, it's that the piece of content will rank on a partner site rather than on your own site. If what you really want is for both pieces of content to rank for the same phrase, or to ensure that your site continues to rank even without partners using rel=canonical, I would recommend making sure that the content on your site is substantially different from the other sites'. I empathize with your desire for a hard-and-fast rule on exactly how different, but whether or not two identical or very similar pages will both rank is really going to depend on the query and the other pages competing to rank for that term. Again, I would recommend making them substantially different - that is, more different than they are the same. Google is now sophisticated enough at detecting spun content that simply switching out some words for synonyms or adding or subtracting a sentence here or there likely won't be enough to keep it from being flagged as duplicate content for a more competitive query.

None at all.

Does Google ding a site that uses the Yoast News Plug-in when it is not a news site?  Are there any other precautions to take in using this plug-in?  Like not posting too many stories as "news'?  One of our competitor's uses Facebook as their publisher.

That said, it's definitely neat that that allows their images to have the appearance of containing text, but that the text is actually crawlable. Maybe that would be beneficial for SEO!

HI James, Thank you for your kind response, Yes it seems to me the best and suitable way of doing in order to address this issue. Thank you

Yes - you'll want to keep your blog on the same subdomain for SEO purposes. www.domain.com/blog/ is great. blog.domain.com is less great. www.differrentdomain.com is the worst option. What is the reason for using this website platform again? Is there anything stopping you from using a different website software, such as Wordpress or Squarespace? Unless there's something keeping you stuck to that software (long term contract, or shopping cart/order functionality, or other things that their software does that you can't easily replace), then I'd generally suggest to look into alternatives that have better support for SEO & other digital marketing concerns. Yes, that would require some website design effort as well as migrating content. It may even mean you'd have to change URLs, which can also create SEO headaches. So it may not be worth it all, just to fix the URL. But - it's really silly that they don't offer this, and their suggestions about tagging make it appear that they're not very savvy with SEO concerns that affect business owners. That's kind of a lengthy non-answer, so I apologize. If you want to post specific URLs or website software here, that context would be helpful in helping you make a decision.

Hi Miss Thumann, One thing to be careful of when creating a second blog site is competition against your existing site. If you plan on using pages on this new site with content that is similar to or identical to the existing site, then you will only be competing against yourself for rankings. So if you would like to create a second blog, then I would HIGHLY suggest targeting different key words then you used the first time around

Hi nick-name123! If Tymen has answered your question, mind marking his response as a "Good Answer" (in the lower right corner of the response)? It helps us keep track of things, and it'll give him a few bonus MozPoints.

Thank you again!

Thanks Issa

Also by Adding text between images you are more likely to keep a visitor longer on the specific page, which also inceases rankings and possibilities of conversions. You can also convey text messages in the middle of a paragraph or text message. A post am working on we added a line that promotes the training courses page in the centre of two sets of text..see here: http://www.empmedic.com/prepare-well-earthquake-go-bag/

I know it's possible depending on your host, but in the case of a Shopify-hosted website if they're saying in their own forums that it can't be done then they can't (or won't) do it. At that point either using Shopify's blog or subdomain (not recommended) are your choices. If you have an existing blog and need to import the posts to Shopify you can use: https://apps.shopify.com/blogfeeder .

1 visit, 3 pageviews From an SEO perspective, each page is considered a part of the same article. So the difference is really you get more page views if you split it up (given that users will choose to go to next page)

As long as you are sure the posts on your blog are no longer on your site, you should be fine posting the same content again and not have to worry about duplicate content.

Short answer is no, it would not have a negative effect. The big issue is this: WILL THE URL CHANGE if you update and republish? Hopefully, you have a FLAT URL STRUCTURE that doesn't have dates in the URL. That way you can update your best content (maybe you change the pictures, maybe you research and update the post with new information, maybe the UX has been improved) but publish at the SAME URL. Doing this is clearly very important for SEO purposes -- you don't "break" URLs and you allow the earned authority of the post to stay intact while also republishing and generating new "pings" to Google to take advantage of Freshness boosts. Google wants you to update and republish. But you need to update and republish WHEN YOU HAVE IMPROVED the content for the reader. And that's what is important here. That's what we are talking about when you hear about the topic of "Evergreen Content." It's not that the content itself never expires, it's that you have been a good gatekeeper of the content and when it can be updated with fresher, more current information, you have done so with the clear interests of the user in mind. So with regards to your question, the important point is this: are you updating the date just to keep re-featuring content that you haven't actually made UX changes too? Or are you updating and republishing when you've actually IMPROVED the original content for the reader? If it's the former, personally, this is really a waste of time. But if it's the latter and you have monitored the content and made improvements, then republishing is absolutely the way to go. Within your Google Search Console make sure to avail yourself of the "Search Queries" report. Sort that by both impressions and clicks. If you see content from the last 28 days or longer that has not accumulated any clicks that's a clear sign that Google "didn't like that content" much. Once you sort for seasonal shifts, use that report to spot the content that didn't connect the first time and then update and republish. That's where you will get the most "bang for the buck" in this area. Pro Tip: use the tool www.answerthepublic.com to find questions users are asking around the root keywords of your posts and then seek to ask and answer some of those questions in your content. Doing this will promote more "complete" content pieces that Google will eat up and rank accordingly. Good luck! Hope this was helpful.

Hi, This is a pretty big debate in the world of SEO. Here is a thread that should have all the information you are looking for. https://moz.com/community/q/the-great-subdomain-vs-subfolder-debate-what-is-the-best-answer In my opinion, if you run an E-Commerce site or a site that is hard to build links to, I would stay away from a subdomain. For example, product pages on E-Commerce sites are especially difficult to build links to. If you look at the product page link profile on sites like Amazon, you will find almost no links pointing to those pages. The reason they usually rank #1 in the SERPs is because of their DA. This is where blogs come into play. If you have a sound content marketing strategy that is bringing in links to your blog posts, these posts will pass link juice to your root domain and improve your overall rankings. If you are using site.com/blog rather than blog.site.com it might help your SEO by passing more link juice and improving your root domain, but it certainly won't hurt it. There is a possibility it might help if you switch, so I would opt for that. Hope that helps!

**Are there any common metrics or ways to guess what the visitor impact could be? ** The historical performance your content production and outreach teams have experienced in this or a similar vertical, combined with the current strength and historical reputation of the domain where the content will be placed.   This will be the best predictor of future performance if you ask me. It would be really easy to blow buckets of money on this if your project doesn't have the right leadership, financial resources and talent. The plan will produce at least 10 quality, original articles per day. Ten per day?   That's a lot if you want impact.... You might need 50 top people to pull this off,  with a combination of authors, writers, editors, webmasters, illustrators, researchers, and outreach experts.

Hi Gianluca, Your comment made me doubt my research. I started a new question about it. Do you have a minut to give your vision on my situation? I would really appreciate it. https://moz.com/community/q/duplicated-content-multi-language-regional-websites Best regards, Bob

Hi Madlena, For SEO both are important. XML and HTML sitemaps help search engines crawl your site. The main difference being that a HTML sitemap helps visitors gain a comprehensive understanding of your site, while XML more specifically caters to the search engines. When you add new pages or content to your site, you can use XML sitemaps to notify the search engines. Hope this helps. Thanks