Page Break

[wearehappymedia]

Hey guys,

A client has asked us to install a page break function on their Wordpress site in the hope of increasing page count.

It's a very common practice but have never used it as part of a strategy. Any thoughts, pros or cons?

[OlegKorneitchouk]

Theoretically, if you paginate it correctly, it shouldn't make a difference (each paginated page would be treated as part of a whole). If you don't, might hurt you for having more thinner pages vs fewer quality pages (it doesn't sound like you will be targeting any additional keywords).

[wearehappymedia]

Thanks Oleg, are you saying that a piece with an article that goes into 3 breaks article/1 and article/2 and article/3 only counts as one visit if someone clicks through to all 3 pages?

[OlegKorneitchouk]

1 visit, 3 pageviews

From an SEO perspective, each page is considered a part of the same article. So the difference is really you get more page views if you split it up (given that users will choose to go to next page)