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Category: Content & Blogging

Ask and answer questions around the topic of content development for SEO.


  • It is best to have one blog on each site which posts cover relevant and helpful topics related to the website. Without much context or details this is somewhat harder to answer, but you always want to provide relevant and helpful content on your site's blog. Guest blogging can be a beneficial SEO Strategy if it is on a niche website and topically related blogs, but working on providing great, shareable and helpful content on your own website's blog should take priority,

    | NickW816
    1

  • Some people shorten their links differently to make them more memorable. In the case you mention, MZ.CM is like MOZ.COM. This is done through bitly: "A Branded Short Domain (bsd) is a the domain that takes the place of “bit.ly” or “bitly.com” in a shortend URL. Adding a Branded Short Domain to your bitly account is free of charge although you must purchase a bsd from a third party domain registrar. Domai.nr, GoDaddy, and 101domain are great places to begin your search, also visit our help article “Common Domain Hosting Providers”. Keep in mind that your bsd must be less than 15 characters, including the dot."

    | Linda-Vassily
    2

  • Luca, You're asking a pretty open ended question of the Moz community. If you're serious about wanting constructive feedback, you'd be better off hiring someone to do a thorough analysis of your website and its supporting processes so they could come up with some worthwhile and actionable recommendations. You might get onesy-twosy suggestions from this post, but it sounds like you might need something more thorough and exhaustive. Moz has 58 recommended companies on a list you can peruse. You could also go thru the Q&A and blog looking for people who are experts in this area and put feelers out to them. Otherwise, I'd suggest you post a more specific question as it might incent more responses. Good luck!

    | DonnaDuncan
    0

  • Hi Greg, I know some companies use Zerys. They have an abundance of writers who specialize in different topics and are at different price points. They're definitely an option you should check out! http://www.zerys.com/

    | BlueCorona
    0

  • Your WordPress plugin has probably taken care of this, but check you're canonicals. Beyond that, I'm not sure. Hopefully some other MOZ friends will chime in and help ya out Good luck!

    | SproutDigital
    0

  • It's sounds like they're all competing for the same listings "real estate". I would consolidate them onto the strongest domain and drive traffic to it that way. Are the sites in the same country? If you are targeting "local" you could create sub pages targeting that city.

    | SeoSheikh
    0

  • Julie is absolutely on the money; A lack of comments on blog posts will not harm your ranking (though a lack of traffic and engagement might). Getting your content shared and linked-to is where you should focus your attention; build great content and engage within your niche/community and you'll reap the rewards. Opening your comments up to the world will see you bombarded by comment spam. If your content is engaging enough that genuine visitors feel compelled to comment then the odds are it's the kind of content they would share. If you feel you are denying them a voice by preventing access to comments, perhaps you should consider a forum? Good luck.

    | Hurf
    0

  • Nope. Using Google+ as intended may deliver positive results for your site, though. This is a nice article: https://moz.com/blog/google-plus-tips-seo

    | Hurf
    1

  • To add on to what's already been said, consider investing in keyword tools, whether that's AdWords or even using MozPro. That way, you can research keyword volume for topics that you're targeting on your website and see how often they're actually searched. Additionally, it would be wise to blog frequently and create an authoritative voice in the community. Target long-tailed keywords and set up an FAQ (which you can later build out by posting a blog on each question in addition to the short answer featured in the FAQ). Since you're targeting millennials, having a social media presence and considering an email newsletter are other strategies that will help YOU nurture your relationships with your users.

    | BlueCorona
    0

  • I would suggest prioritising the products and creating unique descriptions for the most important ones first. Outsourcing them ... I would not generally say that's a bad idea as long as you ensure the work produced will be of high quality, meaning don't outsource them to India or something but maybe if the budget allows you could find a freelancer to help with the workload. We have this issue too and some products from a previous mass upload still don't have good descriptions, but when it is a small update, we create them as required.

    | ViviCa1
    0

  • Hi Rox, We actually don't allow job postings like this in the Moz Q&A forum, as it's more appropriate for job boards like the one maintained by Inbound.org. We do maintain a list of Moz-recommended agencies here, and wish you the best of luck in your search!

    | Christy-Correll
    0

  • I agree about not using css to hide the date.  I would not hide anything on a webpage. I don't know enough about WordPress to tell you how to do that.  It probably can be done, but I don't know for sure.

    | EGOL
    1

  • For your own primary website, I always recommend using a popular TLD domain. But if your purpose is networking and backlinks, sites like blogspot and weebly offer many advantages. Because of the strength of their root domain, it is easier to build page authority for a blog. You can get link diversity and high page authority in one fell swoop.  You can benefit from the way those blogspot blogs link to each other.

    | julie-getonthemap
    0

  • Thanks Joe, I would agree that around 30 minutes per article, so around 15/day should be fair, as you say it is fairly straightforward. I'll see what we can do about using excel and other tools to speed things up. I already worked on something like this to organise keywords and topically relevant phrases so it was quicker to work with when I had input on content, but I'll see how we can optimise and scale up this current project.

    | crystal.fde
    1

  • In general, if you are writing about information that is commonly available on many websites, then that information can be considered to be "common industry knowledge" - and most authors would not use citations.   Facts that would likely be in the body content of an introductory college textbook would also be considered as "common industry knowledge". However, if you are stating specific information that might only be available from one or a few sources, then a citation is a proper thing to do.  Also, if you are giving facts or advice that you feel it is important to give others credit or responsibility, citations are good there too. The above is what I generally do for writing content for a specific industry.  I also tend to use more citations where parts of my writing approach the limits of my firmly confident knowledge. You are obviously doing research and visiting sites that you think would be superior to your own.  What is their practice on citations?  That might be a guide for you too.

    | EGOL
    0

  • As long as all the pages have real value (and it sounds like you have that covered) I think it makes sense to have an index of all webinars, AND to link a webinar to a blog post or other piece of content if it expands on the ideas in that post or page. Depending on the goals and path of the user, both options should provide value.

    | irapasternack
    0

  • Hi Ben, Mike Roberts answered it very well and explained the reasons that you should buy comments and wait for organic users to comment on your post/pages. Let me add some more pointers to the same answer with my own perspective. A very well written comment can add  a lot of value to a page / post if it compliments the content and intent of the page/post it would be highly beneficial for a new visitor for getting another user's perspective / feedback about the website. Now, coming back to the original question whether buying comments can do that job. The answer most of the time is , very hard, NO. The reason is very simple, the commenters are not actual users of your website or your services and they might not even understand the reason your website is there, so their generic comments can look artificial to other users. As for SEO, I don't think google analytics analysis whether the comment was made by a person who spent 30 secs or 30 mins on the website, for Google Search and SEO the content of the comment and it's relevancy to the content on the page is more important. This purpose also gets defeated by a generic comment , it would look more like a spam to search engines than a good contribution from a natural site user. I hope this helps, if you have further question, please feel free to respond. Regards, Vijay

    | Vijay-Gaur
    0

  • I'm not aware of any research or detailed reviews, but it is safe to say that if other webmasters are utilizing the content from the firehouse and subsequently linking back to your site, there is an inherent benefit for SEO based on the link acquisition. Cheers, Jake

    | HiveDigitalInc
    0