Category: Content & Blogging
Ask and answer questions around the topic of content development for SEO.
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How much should I pay for one hour of content creation work?
I really liked your answer this was super helpful. Thank you.
| LittleDog1 -
My website is struggling to receive traffic I think I have a serious error
Thank you so much for this. One of the SEO companies who did this is part of a well known SEO franchise, so all what I would say is, don't use that franchise. I found out today, that the franchise in question that a lot of the people who are part of the franchise don't know much about SEO. They seem to take on the work and then they send it to someone else to do for a lot less, making what I have been told a 500% mark up on profit. Hopefully I can now start getting my traffic back to normal and start building up my site and getting the articles out there.
| travelmagazine0 -
Traffic to blog home page is going down after changing my WordPress Theme
If you don't mind me asking did you run a complete crawl of the site prior to changing the theme? I only ask because very unlikely that the identical URL structure will remain considering all the different modifications to photographs and pages. if you have the original version you could run a screaming frog test on both the original and new site? https://www.screamingfrog.co.uk/seo-spider/ you could do this by taking your backed up version of your old site and uploading it to pantheon.io that would allow you a free staging server allowing you to not have to worry about duplicate content and perform tests like this. Respectfully, Tom
| BlueprintMarketing0 -
Find blog post idea
What questions do people have when they contact you? That's a content idea. What questions do people ask on Quora? Trip Advisor? bicycling forums? What FAQs do your competitors have? Take that FAQ content as an idea, then write a whole blog post (if there's enough content) and start to outrank them.
| KeriMorgret1 -
Internal blog with history and some SEO value versus new external blogs with specialized content?
Converting four categories of a blog into four outhouses will diminish your impact. Keep those four categories on your current site and work to make then excellent. You use two words that worry me... "growing" and "millions". A ton of gold is worth a lot. A ton of crap will sink a ship. So, if your emphasis is on volume rather than quality, they you need a change of focus.
| EGOL0 -
Should cornerstone content have 3,500 words? Does Google discern words from the main text and from the references?
A Very Happy New Year to you, too! So glad my reply was helpful to you, and good luck with your publication.
| MiriamEllis0 -
Updating Content - Make changes to current URL or create a new one?
I recommend that you keep the 2018 page & guide update the copy to reference the new 2019 guide.
| jasongmcmahon1 -
Website Progression
Hey There! Slow and steady wins the race with SEO. If you are limited on time and resources, I would focus on creating quality content with the posts that you add. It's tedious but it'll pay benefits in the long run. You could combine a few different tasks when publishing a post - so publish post, then update social media accounts and even do outreach to see if influencers will share it on social. What I typically do is I actually have excerpts of the last 5 blog posts displayed on a homepage after the key content is displayed. Remember, that you can assign multiple categories to blog posts so you may want to do that if it makes sense for the visitor. I hope that helps get you started!
| JohnSammon1 -
American and Canadian spelling on the same webpage (impact on website and rankings)
Thanks for your reply! I'm wondering if Google would rank the same page for keywords in both American English and Canadian English. Let's say the page has the word 'color' and 'colour', could it rank that page for both?
| marktheshark100 -
What Keyword density would you suggest?
“keyword density, in general, is something I wouldn’t focus on. Search engines have kind of moved on from there.” John Mueller, Google 2014 https://www.youtube.com/watch?v=Rk4qgQdp2UA ---> Check this video from Google https://www.hobo-web.co.uk/keyword-density-seo-myth/ If you want to check the optimization level for a keyword go **on-page-grader ** Despite what many SEO Tools would indicate, the short answer to this is, in my experience, there is no IDEAL %. There is no one-size-fits-all optimal ‘keyword density’ percentage anybody has ever demonstrated had direct positive ranking improvement in a public arena. I certainly do not believe there is a particular percent of keywords in words of text to get a page to number 1 in Google. While the key to success in many niches is often simple SEO, search engines are not that easy to fool in 2018. I write natural page copy which is always focused on the key phrases and related key phrases. I never calculate density in order to identify the best % – there are way too many other things to work on. I have looked at this, a long time ago. IN SUMMARY it's an outdated concept from the paleolithic era of search engines add your keyword to your title, headline and meta tags and that s all and please forget about it focus on a relevant task such as schemas, internal linking, site performance, link-building, amp and the most important focus on creating a good content/copy rather than focus on that. Even if you are not a blogger or publisher and you are a small business owner hire a good writer who can create the copy for your homepage that really converts (1500 words) and forget about keyword density That is how your content is going to look like **Main Keyword ** **Keyword Related --Service 1 ** Keyword Related --Service 2 **Keyword Related -- Services Areas ** Keyword Related -- FAQ Hope this info will help you Regards
| Roman-Delcarmen0 -
How to get readers to engage with content
Hi, this is something that we have actively been tackling recently. It's hard to tell what kind of content you're making from your post but as a wholesale product company, we sell items to shops. A lot of our wholesale content centres around shop layouts or displays. It's something that independent shopkeepers have told us they like to see, so we've spent a lot of time on it. We've found that the best way to encourage readers to become contributors is to start by approaching some of our more outgoing clients and asking them to provide content. We then **heavily **credit them, link to them, thank them and quote them throughout the piece. Before you know it, the shopkeepers that read that content want the same thing for themselves and are much more likely to engage with the contact form. This content works well for lead generation because it means that we can show shop owners contextual examples of our products looking well. Just a small example with no quantitative data but I hope it helps in some way. Ross
| MSGroup2 -
How important is exact keyword match in content for SEO in 2018?
Personally, I include the main keyword within the Title Tag and the H1 tag. I've also noticed ranking increases or decreases whenever I remove my target keyword from the title tag too so as a rule of thumb I include my core keyword in the title and H1 tag. I also work it into the main body content of the page I'm working on. If the page is relevant and on topic then it shouldn't be difficult to work your target keyword into your body content in a natural way. But the important thing to remember is to write in a way that is natural for the end user. I hope that helps some!
| JordanLowry0 -
Titles being too long
From a product perspective, we tend to need to set guidelines that can be quantified, but I'm afraid the whole truth is never quite that black-and-white. All else being equal, I think keeping your titles to a reasonable length is beneficial. Long titles don't automatically harm you (there's no Capital-P penalty for it), but they tend to create a few problems: (1) Often, long, CMS-generated titles front-load repetitive words (like the site name or category/sub-category), which devalues the unique/important words in Google's eyes and is more likely to make it look like duplicate content. (2) Long titles tend to devalue important words for search visitors as well, which can harm click-through rates. I'm a firm believer that CTR has indirect impact on ranking over time. Even if it had no SEO significance, it's generally bad for engagement and for your site. That said, it depends a lot on what you're dealing with. If a title of a page is, say, a title of a blog post, and it's just a long title, that's probably fine. If you have 5,000 product pages that all start with "Bob's Discount Propane Warehouse | Propane and Propane Accessories | ...", then that's going to be detrimental to your usability and SEO. You mentioned images in your reply to Christy -- could you give a couple of examples of the types of pages and titles you're talking about? In general, image-only pages with no additional content (especially if they have near-duplicate titles) are going to be low-value from a search perspective.
| Dr-Pete0 -
How do I use meta descriptions properly?
You should not worry much about the length, up to a maximum of 300 characters. A few years ago the maximum was about 155, but Google increased it to 300. What is really important about the Meta Description is that you write something that gets the attention of the searcher, in the way that he or she decides to click and enter your web. So try to think: ¿what can result interesting to the searcher to mention in my meta description? I recommend especially mentioning the price, ir you have a good price, or an offer if you have it, or anything interesting for the searcher that you have. Using exclamations is also a good point. Dont think in terms of SEO for this meta, think about CTR. Hope my comment helped you!!
| paupastorlopez1 -
Blog or article length and SEO value
Hi Cyrus, You might like to check out a couple of our Whiteboard Fridays that relate to your question: https://moz.com/blog/optimizing-for-rankbrain-whiteboard-friday https://moz.com/blog/blog-post-length-frequency And also look at the discussion in the comments on this blog post post; it's a good one: https://moz.com/blog/10-things-do-not-affect-rankings Hope this helps!
| MiriamEllis0 -
Why is the blog link so often found in the footer?
it is one of the link building strategies. Please want to take credit of design theme or do indirect advertising.
| sne79790 -
Privacy Policy Pages
It depends. If you are in Europe (or serve a European market), then you need to comply with GDPR rules. You'll need to specify how you use cookies, and how users can remove their data. If there are nuances with how you use site data, then you'll need to speak to that as well. Basically, if you collect data in any way from a website visitor then you need to disclose and help someone understand in lay mans terms what you're doing with it. If a generic/boilerplate privacy policy fits the need, then go with that. If you have custom applications, then have a lawyer review it for accuracy.
| Eric_Rohrback1 -
How can I use the images to improve my SEO?
Hola Lucía! 1. Google likes mainly these 3 formats: jpg, png and gif. 2. The less weight you have the images BETTER !. Here I leave a software where you can reduce the images with percentages of how much it reduces it and with different qualities: http://tools.dynamicdrive.com/imageoptimizer/ is very easy to use, try it and you will see. 3. Use the "alt" tag, or alternative text. Google is not able to interpret the information offered by the images; that is why you have to use the ALT attribute. 4. Use the "title" tag or title of the image. It never hurts to put the title on the images. With these 4 things you will ensure a good optimization of your images.
| martinxm0