Why is the blog link so often found in the footer?

[CyrusDariusXerxes]

Hello,

Can someone tell me please why are the links to a site's blog not displayed prominently?

Why are they hidden away in the footer? Wouldn't making the link to the blog more visible increase traffic?

[GregB123]

There are probably dozens of reasons, not that they are good reasons   For my ecommerce sites it is because we want to keep the viewers (potential customers) focused on the product pages (where they can buy stuff)

The blog pages BRING a few people to the site, and that's good. But for the people who are already on the home or product pages, we don't need to show them that there is a blog available, we just want to keep them focused on shopping.

[TimHolmes]

As per Gregory, I think it depends how prominent your blog is and the purpose it serves.

In my case the blog is quite prominent as we use it for a soft sell organic approach as the blog brings in a huge amount of organic traffic and is also a key area for our 100K strong mailing list whom we like to keep in touch with.

We also have active news pods pulling in content from the blog where appropriate and offers additional support information.

If you have a pure E-commerce site then it may dilute your offering and lead to a higher drop off, but in my instance we use it to build a stronger relationship with our customers who are in a once annual purchase cycle.

For many other sites, the blog/news content is simply just not seen as a key area of investment, hence why it may appear down the bottom.

Cheers

Tim

[sne7979]

it is one of the link building strategies. Please want to take credit of design theme or do indirect advertising.