Find blog post idea

[seoanalytics]

How do I find blog post ideas for my website blog when there are only very few questions people have.

I am a tour operator operator and the the keywords I target are Provence bike tour, Normandy bike tour , Tuscany bike tour and so on.

I am trying to to find blog ideas to create a topic cluster for those pillar pages.

Any advice on how to find blog ideas that could boost my pillar pages.

Thank you,

[EGOL]

The keywords I target are Provence bike tour, Normandy bike tour, Tuscany bike tour.

These are the best and most obvious keywords for the tours that you offer.  However they are limited because they will only position your tours in front of people who are searching for the geographic areas that you serve.

If you write articles on general bike touring and long-distance cycling topics, they will be seen by a much larger audience.  People looking for tours in parts of the world that you do not serve will read them, and if you impress them, you might successfully lure them into one of your tours.

I have done a lot of cycling and believe that articles about what to eat on the road, how much to drink, water vs prepared drinks,  hydration in hot vs cold weather, types of clothing for hot weather, clothing for warm weather, bags, shoes and cleats, protective wear, what to carry in the bag, rapid flat repair, tools, glasses... I could go on and on.

These articles will be helpful for your clients, but if you can do a fantastic job with great descriptions and photos, you might compete for really big world wide traffic and expand your tours to an entirely new group of people.  Perhaps you have done some of this, if not, I would write a few of these with the goal of building up a big tome of articles for global competition.  These articles might also be a source of ad revenue with adsense (blocking your competitors) or affiliate sales.

I am almost tempted to start a bike site if I didn't have my foot on the throat of my long time competitors.

[seoanalytics]

Thank you for your reply but my question is :

Will those articles you mention that I should write help boost my pillar pages ?

For example how can an article " hydration in hot vs cold weather" boost "Provence bike tour" or "Normandy bike tour" ?

It isn't related to any of those regions ?

Maybe there is something that I didn't get but I though that to boost pillar pages you need to write about something similar like.

Luxury hotels in Provence or Provencal drinks ?

Thank you,

[EGOL]

The articles will boost your stature as a bike tour provider.  It will show visitors that you have expertise and are doing more than trying to sell them on a tour.  They might visit your site more of often to consult this information.

If you do a great job on the articles they will attract links that will power your entire site.  They will bring traffic that might like and link to your bike tour pages.  And the visitors might help your revenue stream.

This type of content is a lot of work.  I would not do it if you only intent to write a few of these articles.  If you don't believe in it then doing a good job will be difficult.  I am only telling you how I might build a strong site in the bike tour space.  I have an interest in the topics of these articles, have benefited from the knowledge and I think that others might appreciate the information.

Being excited and interested in what you are writing is the main ingredient for being successful.

[seoanalytics]

I agree being excited and interested about what you write is the ingredient to success.

Thank you for your multiple replies.

[WDaubenmire]

I suggest writing about unique buildings on the tour and your favorite bars and restaurants on the tour.  You might even create a sample Pub Crawl tour that follows your bike route.  Engage different readers who can become potential customers.

[EGOL]

Good idea.   Owners of those businesses might pay to have ads or an entire page on the site.

[WDaubenmire]

Given the fact that we are all trying to enhance the SEO of our sites, I'd probably take a different tact.  I'd go ask those sites for a coupon to share with my Readers and then ask site would throw a link up about my bike tours on their site.

[KeriMorgret]

What questions do people have when they contact you? That's a content idea. What questions do people ask on Quora? Trip Advisor? bicycling forums? What FAQs do your competitors have? Take that FAQ content as an idea, then write a whole blog post (if there's enough content) and start to outrank them.