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You are selling products where knowledge, practice and skill can improve a person's satisfaction.  You need educational content and video demonstrations. You are selling products where a complex decision is needed to make a purchase.   Again you need educational content and demonstrations. You are selling products that require some maintenance.   Yes EC and VD. A very similar business to yours is Braun.  They have a great website with lots of high quality, professionally-done  informative content with lots of videos.   I am a customer of theirs and their website has been very helpful.  I have gone there several times and will go there again in the future.  Check it out.    I bought their product twice because their website was so helpful.

The quick and dirty answer is yes, but only if they are of use to users. I saw pages on a former employers site do very well even though they were not a part of the main site. It all depends on what the content is and why you are putting it up.

I'd slap some big Adsense on it and enjoy!   I believe that one off topic page will not hurt anything - especially if the page is an outstanding example of content for its topic. I know sites that publish on a wide range of content and have fantastic rankings.  These sites were once single topic,  then departed with a single page that struck gold - and then started plowing that field into a hundred pages,  and soon ranking #1 for the single-word root keyword.    They then hit gold on a second topic, and a third.  Now these sites have diverse branches but have found ways to interrelate the topics. I don't think that Google has a problem with conflation.  You might even make Google think that the two topics are complementary.

Hey there! So while I don't have a list of spammy websites here's a general overview of how I analyze whether or not a website is spammy or not: Does the website have a high Spam Score when running it through Moz's Link Explorer? Does the website have an alternative TLD? (ga, rn, cl) Does the website have a low domain authority? Does the website use similar templates to others that are possibly low quality? Does the website cover a topic that's totally unrelated to the linking site? Is the website part of a blogspot link network? Does the website pass the "eye test" and look like it could be useful for users? Of course one or two of these qualities does not make a site low quality but raises a flag that it could be. For me if a site has multiple factors that make it low quality and doesn't appear to pass the "eye test", then I might consider it a spammy domain. You can then submit all spammy domains to your disavow file.

the only to reduce your spam score. is to disavow spammy links from search console

No - translations don't count as duplicate content, but you should ensure that your site has a proper multiregional build-out (e.g: site.com/press-releases/artice (EN) vs site.com/fr/press-releases/artice (FR) You should properly 'build out' the site in an international way, don't use low quality auto-translate plugins or live-translation features. You will need all your hreflang tags set up properly, so Google knows they are alternate language page variants (see: https://yoast.com/hreflang-ultimate-guide/) See this from 2011: https://www.youtube.com/watch?time_continue=2&v=UDg2AGRGjLQ&feature=emb_logo where Matt talks about whether translations are duplicate content. AFAIK Google's stance hasn't changed loads. The translation must add value and you must use human-translated content (written by someone competent enough, that it doesn't read as if it was written by a machine) More recently John Mu (from Google) has said that auto-translated content won't gain penalties but the rankings will suck so basically still get humans to write stuff: https://www.seroundtable.com/google-auto-translating-content-penalty-28413.html Interestingly Google recently said that they think there may come a time in the future where auto / machine-translated content is acceptable: https://www.seroundtable.com/machine-written-content-google-guidelines-28338.html ... but as of now, it's still considered poor and against guidelines!

I loved to have links but that does not go to spamming. You must care: AmazeInvent

For sure there would have been better ways but it was the only option at the time. Like I said, its a very long story short on the image. Now, with that said, I have inspected the URL in GSC and it is indexed and ready to be shown by Google but the rankings have not come back.

Thanks for your follow up. Regards Wayne

yes, but now go the complete way. Get rid of the links to these tags, because you link to stuff you don't want to index, is low quality and i bet not used.  Why sent google there every time? If they are used you may change your opinion and do something different with the tags - but I saw them and the links, they are not in use i bet.

Hi there, Others have already mentioned great starting points. The steps I would take here in order would look something like: Confirm that I'm looking at the right data, and identify where the drop is coming from. Is it mostly the blog? A certain section? Top performing pages? Homepage? Or is it more of an all around drop to most pages? Once you answer the first question, it will allow you to prioritize where to look. If you identify most of the drop happened on your blog for example, you can focus your attention there to answer questions like, "Have we changed anything on the blog recently from a technical perspective?", "Are we confident there is nothing that is stopping us from ranking technically?", etc. The more difficult situation is when there is a general decrease in traffic to most pages on the site (doesn't seem to be a rhyme or a reason). In these cases I would look back at what updates have affected the site before to see a trend. When did the drop happen? Does that drop line up with a recent update? If so, what was that update about? Then some form of a technical audit, content audit, etc would be reasonable next steps to essentially identify the biggest issues in each. Some other points in no particular order Remember that more content/pages does not necessarily mean more traffic. Because your formula was working a year ago doesn't mean it will work now (or work as well). Looking at your site briefly, you have a good amount of content (~17,000 pages) but it's difficult to navigate and find articles. If I had to guess, I'd say the site could benefit from a re-design and content overhaul/audit to ensure there are not too many overlapping pages and that they are easily discoverable by users (and crawlers). I know that's a bit of a brain dump but hope that (along with other response) helps point you to a starting point!

Thanks, I'm looking for some examples of effective use but I haven't been able to come up with anything.

As long as you could prove that you're not breaking the law (using legal definitions, not your own) and that you have permission to use that content - I don't see why not. If you buy the expired domain and restore it, that can work very well from an SEO POV - however there may be legal ramifications and the original owner may be able to come in later and remove your site or take it over From an SEO POV I have seen this tactic work when re-buying the expired domain and restoring it. I can imagine, however - that the main issues would be legal challenges

Hello There, Don Quixote's points regarding YMYL sites and use of Google Posts are both good ones. Medical content needs to come from an authoritative source to do its best these days. Using Google Posts to intro your blog posts on your Google Business Profile is also a smart idea. I think, however, you are asking a very specific question here. I believe you are asking (and correct me if I'm wrong) if, let's say, an orthopaedic surgery practice based in San Diego had a blog that featured articles about back injuries, surgeries and therapies, would those blog posts particularly come up for people searching for these topics in San Diego. Is this the scenario you are describing? If so, then what would be key here is that the articles not only be optimized for "lower back surgery options", but also, "San Diego". A blog post like this might be titled something like, What are Your Lower Back Surgery Options in San Diego? And it could feature a review of orthopedic surgical offices in that city. This local optimization would make it clear to Google that the content is written for a particular geographic audience. Otherwise, without the geomodification, you would basically be competing against the rest of the English-speaking world for this keyword phrase and your article wouldn't likely be any more liable to come up for San Diego searchers than for searchers anywhere else in the world. So, your approach to this sort of things deserves careful planning, based on your business location and business model, if you are trying to attract a local audience.

Hi there, we're so happy you found an answer to your question! Would you mind sharing it in this thread (along with the original question)? That way, others with similar issues can benefit.