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Right now my company is blogging five days a week, which is way more than our competitors and most other companies do. Five days a week might be focusing on quantity. Blogging will not do anything for your website if the content is not quality... and when I say quality, I mean good enough to attract traffic and natural links.   If you are not blogging quality you might be adding dead weight to your website and it might even be Panda bait. Look at your analytics.  Are your blog posts pulling in any traffic.  Are they pulling in any conversions.  Are they attracting natural links from respectable websites?   If they are not doing these things then blogging for blogging's sake is a waste of time. Instead of comparing how many times you blog per week, take a look at how your quality compares with your competitor.  Determine if the content is useful to your visitors and be very critical and honest with yourself.   Are your visitors even seeing it?  Does it answer their relevant questions about how to use your products, how to select them, how to maintain them, other information about them? If you are blogging daily and are doing a good job there should be a lot of visitors to your website who arrive through your blog home page or arrive through the main page of your website and click into your blog.  If that isn't happening then, maybe your blogging is not useful. Do the assessments above, reflect upon your plan and don't worry about how many days per week you are blogging.  Worry about if you are blowing your competitors out of the water with the content that you are producing.

Hi Donald, Many thanks for the response, it was just that the developer in the UAE had said that it didnt count as duplicate because of the different countries, this was new to me.

Thank you so much for the detailed debrief Nigel. Very helpful!

Hey Frank, In this case it's a no-brainer. If things are just duplicate and then rotated around, it's clear that content can't be THAT qualitative. In this case I certainly think that going for it, and creating the kind of content that's absolutely the best. This way, you'll get a much more natural growth, Google will pick up on it and even if your domain is lower DA, you can rank better than him for certaim keywords for which you write really good content.

You probably want the new date to show up. Make sure you're using a WordPress plugin to handle all the SEO aspects of this, Yoast will probably save you most of the time.

Thanks, appreciate the advice.  Im using Wordpress for the new site Im creating so Im sure theres a great tool for A/B testing.  Ill give the two options a try.  The other thing is can I have the cta too many times ont he page.  Ive got the CTA on a green button for contrast and its in the header on the right.  Ive also added it 4 times in the content after each section where I explain each benefit.  Ive also then got it at the bottom of the page too.  Not sure whether it will look a bit too spammy or the more the better?

Yeah, I've just had to grind it out. My content isn't anything amazing, but it's relevant and publishable. It's hard to really say anything earth-shattering in my field, and my goal hasn't necessarily been to publish articles that become the absolute authority on any given topic. My goal has been more to get articles published with the most reputable sites possible that will give me a dofollow link. I figure the more reputable backlinks I get, the higher my site will show up on Google, and the more the phone will ring. There's definitely been a direct correlation. When my site starting showing up in the top 3 local results and on page 1 of organic results (about 2 days ago), I started getting significantly more calls from potential new clients. Another thing that really helped with local results was asking clients for Google reviews. My placing in local results climbed immediately when I started having clients leave Google reviews.

Thanks so much for your reply. I actually disallowed searching via the robots.txt file and will keep it that way until my site gets larger/older more naturally. Because I'm reaching out to each of the major businesses posting these programs in efforts to get them to update each of their programs to unique content I hope be able to index them within a couple years, while removing any programs that don't get attention from their providers. I hope I don't get in trouble for photos posted on my site from the other site. They're user-driven photos so maybe those are treated differently?

Ryan, Think of it as a pyramid where the best content is at the very top and all the supporting content is linking upward to the one page the one page you will want Google to rank you best on. Google will really only give you in most cases. So when you write several articles targeting the same keyword phrase. You will want the cornerstone article as the one Google will find the most attractive because all the other articles link to it. Example Corner Stone: 51 Tips On How to Build a Great SEO Plan A. How to Build a Great Header B. How to Build a Great Footer C. What is a Good UI/UX Supporting topics like a A, B, and C you could link to the "51 Tips On How to Build a Great SEO Plan" telling Google this is more important to take into consideration then the A, B, and C. articles. To help even further see: https://yoast.com/what-is-cornerstone-content/

Hi, I have been in the same position myself. I would recommend taking a look at all your old content like Anthony mentioned and find what has been really valuable to your users. See if you can create less and only on the topics that hit home. I would also think about using a writing service and then just have an editor review and change what is needed. You will cut the cost down tremendously. https://www.textbroker.com/ Does decent work, but you have to pick 4 or 5-star writers. You also have to make sure you brief is detailed so you get a good first round. Keep in mind this is not replacing writers just giving them original materials they can work with. I would also try out https://promote.quuu.co/ which does a good job with getting the content out there at a very low cost. You can get a better gauge on what is more shareable topics. It also can help get more inbound links. When you promote your posts this gives a faster and greater understanding to what works. Which brings me to the topic of gaining quality inbound links which in my opinion is one of the main reason for generating ongoing content. So I would look at how and where it is shared to gauge the quality of the content. Good Luck!

Hi James, Thanks for the response. I am looking for the best practices. Actually, I was thinking of adopting strategy mentioned towards the end of the article, which includes 1 and 2 as well.

Thanks for your response Roman. I think what you're saying is what I'm thinking to do: go back and reword, update, and restructure stuff that is ranking under undesired keywords. Ugh! the last stuff youre talking about is another problem I'm having. I posted about it here: https://moz.com/community/q/does-my-website-builder-host-have-an-effect-on-my-seo My website platform/host does not have plugins like Yoast....is that enought for me to ditch it and jump to another provider?

There was a great case study released by Reboot Online Marketing last week on exactly this topic: https://www.rebootonline.com/blog/hidden-text-experiment/ Basically, sites with visible text performed better; text in a textarea was treated as visible; and sites with text 'hidden' with CSS and JavaScript 'Read More' buttons didn't perform as well. As Logan says above, Google is looking to give hidden content full weight with the release of the mobile first algorithm, but this algorithm hasn't been released yet and is likely not to be released this year: https://www.seroundtable.com/google-mobile-first-index-2017-23663.html Hope this helps. Cheers, David

This is a great question that many clients have asked me on several occasions. I really do not like any of the choices you have listed. You still risk duplicate content with option 1 as the teaser will still be mostly word for word then a link. If your content is that good they should produce their own content based on the subject and link to yours. This way they are producing fresh content that gives authority to your content.

My preference would be for B. This is because the company blog is well established and so will have a lot more traffic to it so your blogs there are going to get seen and read. By showing an excerpt you are avoiding duplication but still driving traffic to the new website blog. Showing an excerpt on the company blog will entice people who are interested enough to click through to the new blog who may not otherwise have seen the article. Option A is least favourable for me because the search engines will still have to crawl the blog article on the old website so is wasting crawl budget on that site. Also, the move you are making is permanent and that is what a 301 tells the search engines. Th canonical tag is letting the search engines know which is the preferred URL to index. You really want to move the blog articles and then build new fresh links and traffic to them on the new website.

Start a blog on a subdomain of the main domain. It is hard to do content marketing without a blogging infrastructure. You could easily install WordPress on a subdomain and brand it like the business. If you a curating content for both locations the key is to not duplicate the content exactly. So if your are creating a post as to what ATV is best. Make sure the title and the content are different between each site. The concept can still be the same. Split the testimonials by business location. They are technically 2 different stores anyway. As long as you are not copying word for word you should be fine!

Logan nailed the answer. Quality over content always. Even if you have good metrics, you may not have a baseline to compare to it yet. One way is hiring an independent contractor to produce 5 or so articles and compare metrics and cost and go from there. It's difficult to do, but you should always be testing! Good luck.

Thomas is correct, this is a new development and has been leaving many webmasters frustrated. Thomas and I actually commented on this issue in another recent Moz QA, you can see the examples that I pointed out here: https://moz.com/community/q/image-in-quick-answer-from-different-website

If you do not want to "mess up" your blog with unrelated content, you can create Instagram or Tumblr to this content. _This can cause an increase of fans in them and then use it favor in your blog._What do you think?