Thank you for taking the time. I think everything you said is excellent advice.
Since I've already done the KW research and know the most popular types of patches, I'm one step ahead. I can see how making users more engaged can actually help ranking, since I've been hearing a lot lately about how Google takes into account things like bounce rate and time on site to gauge relevancy. I think I am going to do exactly what you said about including an image and a link for the most popular types of patches.
As far as the animation goes, I hate it too and think it's distracting. I also want to get rid of it because Flash seems to be on the outs. The owner is in love with it, and I don't see it going anywhere anytime soon.