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I'm leaning toward quality over quantity. Looking at those individual pages, they don't seem to be offering much in the way of unique content.

I have to make this decision within the week. I guess I can't ask people to advise me when I have no data to give them.

Well, this has brought to my attention that somehow the CMS has neglected adding the analytics code to those pages, probably because they're in a sub folder, so this is a bigger shot in the dark than I thought.

We have a gallery here with our main categories of patches. https://www.stadriemblems.com/gallery/

If you click on one, say Fire Patches, you'll be taken to a page of just fire patches. https://www.stadriemblems.com/fire-patches/

But here's the kicker: If you notice of the fire patch page, there are also sub-categories to that. So if you click on say, Fire Rescue, you get taken one level deeper. https://www.stadriemblems.com/fire-patches/fire-rescue-patches/

I'm redoing this entire site (a project over five years overdue), and I'm wondering if it's really worth it to keep these three-level deep sub pages. I originally created them with long tail SEO in mind, making us be the only ones who come up when people search for very specific patches. But it's a big undertaking to redo all of them, and are they really adding any value?

Still the same for me. The expanded text ads are converting at half the rate of the regular.

I think it would be nice to get a consensus from more people.

The day expanded text ads came out last week, I immediately jumped on it and created them for all my campaigns. I still left some of the old ads running in each ad group so that I could compare.

Looking at the conversion data from the last week, the conversion rates are between 2-7x lower on the expanded text ads, and as a result, the cost per conversion is 2-5x higher as well. Basically, they're performing horribly. The click-through rate is mildly higher, but who cares if they're not converting?

I know it's only a week's worth of data, but it seems the difference is enough to be statistically significant. I'm wording what everyone else's experience has been.

Yeah, expanded text ads are out. I jumped on those the very same day.

Anyway, good to see I'm not the only one with the problem and that Wordstream probably jumped the gun.

Yesterday Wordstream announced that AdWords rolled out device-level bid adjustments for tablet for everyone, but when I go into my campaign settings, it's the way it's always been, with no ability to adjust for tablet. I'm wondering if anyone else is experiencing this, or is there perhaps some kind of setting I have to turn on?

http://www.wordstream.com/blog/ws/2016/07/26/device-level-bid-adjustments

I am so excited about this change, seeing as our cost-per-conversion on tablets is always twice what it is on desktop, and not having control over it was maddening.

"If there is one different word in each description, that is presumably enough to stop them being seen as duplicates?"

Yes, if there's only one character different, they won't be seen as duplicates, at least by machines/bots.

"Also, I was intrigued that you said "Google doesn't officially use meta descriptions" - is there some doubt over this? I thought they'd confirmed it themselves?"

It's just that Google doesn't reveal exactly what they use in their algorithm to determine ranking, so its up to us to figure it out as best we can with observation and experimentation. Sometimes they will confirm or deny using a specific factor, but it's still up to the individual to choose to take that at face value or not.

"I think the choice I have to make is, is it better to have 100% unique descriptions that are too short (keyword only, as at present), or much less unique ones that are 130+ characters. I guess the latter wins."

Probably the latter, but in the case of meta descriptions, I would make that decision based to what is best for the user/customer rather than what we'd speculate Google would want.

Having duplicate meta keywords will trigger red flags in the Moz tools and other site quality tools, but only because it's a potential user quality issue. Google doesn't officially use meta descriptions as a ranking factor, so as long as the meta descriptions are appropriate and as best as they can be for what's on the specific page, it doesn't matter how different they are from each other page-to-page. Just keep in mind that this is what shows up in the SERPS, so make them interesting enough to make a user want to click your page over the ones surrounding it.

I have used conversion optimizer a few times, and each time, it basically destroyed everything. Enhanced CPC sometimes makes things MINIMALLY better. I think conversion optimizer would work better if I had ads that were long-running, but I tend to be constantly pausing things and changing things.

Enhanced campaigns have been out over a year now (I think). Has Google seen the error of its ways yet and separated computers from tablets? My cost per conversion is five times higher on tablets than computers, and I can't find a way to separate them!

Ah, actually going into the ad group was the key. Thank you!

Hmm, when I do that it tries to adjust it for the whole campaign.

I've been thinking lately about employing re-marketing in AdWords, and have been doing some research on it. My findings keep pointing to the fact that you can't target only people who visited your site but didn't convert. I keep thinking this cannot be true because it's simply too ludicrous to be. Why else would you want to use re-marketing? Can someone please either confirm or deny this?

Thanks

In one of my AdWords campaigns, I've noticed that certain ad groups consistently convert twice as badly on mobile devices as other ad groups do. Is there a way to adjust mobile bidding only for certain ad groups, or can you only control this campaign-wide?

Wow, that was ridiculous! Thanks.

I have a single campaign and this is what I want.

Mon, Tues, Thurs, Fri to have a budget of $270 per day
Wed to have a budget of $324 per day
Sat, Sun to have a budget of $432 per day

Currently, the only way I can see to do this is to have three separate campaigns, which is very disagreeable. Please tell me there's something I'm overlooking.

Thanks

Gosh, it's so many, but I think the common thread is Google returning shopping results when I'm looking for informative sites, and returning informative sites when I'm looking to buy.

You wouldn't believe the nightmare I went through last night trying to find a site about how to color my hair at home with Redken. I still haven't found anything except for a crappy result from eHow.

I perform Google searches every single day, sometimes several times in a day. These searches have nothing to do with being a marketer--they're simply as a consumer, researcher, person who needs a question answered, or in other words: a typical person.

For about the past month or so, I have been unsuccessful at finding what I'm looking for on the first try EVERY SINGLE TIME. Yes, I mean it--every single time. I'm left either going all the way to the third page, clicking dozens of results and retuning to the SERPs, or having to start over with a differently worded query.

This is far too often to be a coincidence. Has this been happening to anymore else? I know there was a recent significant algorithm update, right? I always look at algorithm updates through the eyes of an SEO, but I'm currently looking at it through the eyes for an average searcher, and I'm frustrated! It's been like trying to find something on Bing!