Adwords Expanded Text Ads - How are they working for you?

[UnderRugSwept]

I think it would be nice to get a consensus from more people.

The day expanded text ads came out last week, I immediately jumped on it and created them for all my campaigns. I still left some of the old ads running in each ad group so that I could compare.

Looking at the conversion data from the last week, the conversion rates are between 2-7x lower on the expanded text ads, and as a result, the cost per conversion is 2-5x higher as well. Basically, they're performing horribly. The click-through rate is mildly higher, but who cares if they're not converting?

I know it's only a week's worth of data, but it seems the difference is enough to be statistically significant. I'm wording what everyone else's experience has been.

[Alick300]

Hi Marisa,

In my campaign conversion rate and CTR both are high for ETA. I'm also comparing with standard ads with rotating indefinitely. I think we should wait for some more time like 3-4 weeks.

Check this report also @ http://searchengineland.com/expanded-text-ads-ctr-early-results-merkle-254766

thanks

[UnderRugSwept]

Still the same for me. The expanded text ads are converting at half the rate of the regular.