Thanks for the advice. You reminded me that I'm designing for the user, not the bots. I was just getting a little desperate because, no, our site, is not new--it's a PR4 site that's been online since 1998--but it's continuously dropping in Google. It's now one space from the bottom of the first page for the keyword "embroidered patches." We used to rule Google, so I'm just trying anything I can, while still being legit.
All the sites above us are pr1-3 sites, so I'm starting to wonder if something's wrong with the site itself, so I've been making tweaks.
It's www.stadriemblems.com in case anyone's curious.