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Have you considered asking your employers if they would mind you using one of the additional campaigns for your own site, that is they do not use all the campaigns themselves. Or do multiple people access the Moz account?

I too also agree with the above.

To me the best solution is serving images of different sizes and resolutions based on device and connection speed, this way the customers should get a balance between speed and quality.

E.g. serve a x2 res image on retina or retina equivalent if the speed dictates that this is an option. alternatively, if it is a slow device connection, say via limited broadband speed, serve a lower resolution/file size to ensure at least something is delivered in an optimised speed.

I would suggest playing and finding the right balance for your site and market.

Finally, I find that using SVG images is the best for gaining a speed advantage.

Cheers

Tim

Hello Rosemary,

I would suggest checking out the following post which links to schema markup for embedded youtube content, but there is also a great response from Tammy Wood on applying this via an iframe.

https://moz.com/community/q/schema-org-and-youtube-videos

Hope it helps

Tim

That is a great resource from Tom. his three initial points are also my top elements. I would also think you could consider breaking your traffic down into sources and mediums. Organic, CPC, Email etc to help show your clients where the traffic is coming from

Also in today's ever increasing mobile market, also a breakdown of traffic by device.

Cheers

Tim

We would need a URL to further try and diagnose the issue, feel free to send a DM with it in. But from what I can see your site is failing to access the font files used to style up the text on the site. they could be referenced in your meta or css etc.

Check your remote directory on FTP to ensure that these files have been correctly uploaded and are on the remote server.

Hope that helps.

Tim

You do seem really worried about this. Sooooo, to set any fears you have over connecting with Moz aside, I decided to go straight to the horses mouth..... well a helpful support LiveChat agent with the Google Analytics team who then emailed me this answer....

Hi Tim,
I hope you are well.
Just FYI with regards to third party apps and GA, we allow 3rd party integration with GA API so this should be no problem!
Hope this helps!
Kate In other words - It is safe to do!

Yes I agree, you are probably being a bit too cautious.

Like VERB I too have had my Moz account linked to analytics for some time and had no problems at all. They compliement each other well and will give you added insight into your data sets and site architecture/content to make additional/more informed decisions.

Hello Dieter,

Before you worry to much I would check the Rich Snippet testing Tool from Google to ensure your review schema is all in working order. Could you have implemented the wrong type of review rating.

Secondly, I have seen this happening more and more of late, often through no fault of a webmasters, but purely down to Google choosing to no longer display the organic stars.

If it is the latter they may return in time.

Cheers

TIm

I would think the best thing you could do is set up a simple mail rule for the invoice link you get sent from Moz, that forwards to the accounts dept. Alternatively, you can also now set up seats in MOZ, this would allow access to other persons within your group.

Personally, I just download and send, its only a two minute job.

I hope this is not too simple an answer, but schema.org is my go to place. Depending on the page or content you can simply select the type and then normally at the bottom of each type of content there is an example of its applciation in html mircodata or via json. I hope this help.

Not really sure about what to say except, yeah pretty much. This happens quite a lot for me on a couple of my key phrases that I have worked hard to optimise. Depending on either of the searches we rank well.

But remember it is not just about the phrase but all of the peripheral page and site optimisation that also contribute to the page doing well as without all of the elements coming together you may lack behind any competitors / authorities.

For me if the other site has very few quality /relevant backlinks that will help and you are not planning on using the domain for brand purposes then there is very little need to link it up. I would instead look to concentrate on improving your own pages with the best content you can muster.

Having an exact match domain that is not being used as the primary sites URL will not likely add any value. I believe EMD don't really hold any value like they once did and it is more about the content, although some may disagree.

As it is a .co.uk however, you could still buy it to hold on to for the sake of a few pounds and possibly use it for a campaign URL used in adwords or on printed flyers.

Before even thinking about this have you checked and looked into the backlink profile of this domain  and performed some kind of audit, there could be a whole heap of nasty links still pointing at the site just waiting to be reignited which may potentially do some harm. On the flip side, it could also be a boost if they are good sources of relevance. But perform some due diligence on the domain before pointing anywhere..

For B2B I would imagine that LinkedIn would be a good start.

But as with any social platform I would try and get on all the big players - so Facebook, Twitter, Pinterest, G+ from a business page perspective. Having a presence is better than none at all. It is a good place to add any of your blog content, competitions, promotions etc.

Maybe use a tool like Hootsuite that can connect all of your major accounts in one place, so you can post to all social channels with just one post, helping to save you time and effort, but still helping to maximise exposure.

You might be surprised by the social traction you gain.

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Also, do not forget the old timely B2B email, with promo offers and product updates, if you have a large email list you can generate from purchasers you already have an audience you can market too. These same audiences can also be applied to some of your social channels for further targeting.

For me, go for more links on relevant football related sites / fan forums / US sports colleges, places where your products will likely be seen and have genuine interest in rather than directories, as per Oleg also maybe have an alternative en-us site.

If you are truly looking to broaden your horizons and eventually have a presence in the US, I would suggest developing a series of useful export partnerships with key members in the US who can advocate for your products and link to your site, then once you have a foothold, maybe look to introduce shippers and use them as the address for local us services.

If and only if this takes off, it may be time to have a US base/office for committing to the US market.

I find the BMM keywords to be very useful, that is providing you monitor and negative those erroneous keywords that trigger wrongful searches. With BMM you get as Alick300 mentioned a broader spread with those keywords needing to be included, as such they could be found when your exact is entered the other way round if two words or if the phrase is much longer but still contains all keywords.

For me the best tool to compliment BMM is your negative list so over time your campaign becomes more and more accurate with scope for your CTR, and CPC to improve.

The SameAs (property of thing) is only for URLs that can be attributed as the same item.

URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website. I am not sure there is a variant for keywords and global terms. You could try name and alternateName.

More product Schema markup variables can be found here

Ah so each chair can have up to 300+ fabrics available to it. That is a very customisable chair. I was expecting you to say a few colour options, a few leg options and few fabric options etc, not into the hundreds. You could make the UX/UI relatively easy to understand if presented in a nice step by step guide once a user has landed on the chairs page. e.g. Step 1: Choose your legs, Step 2: Choose your fabric , Step 3: Choose a colour.

If this is a definate no go In that case I would imagine that you would need to try and do a little more on the unique content front for each item. I know that will be a pain, but getting your H1, title and first paragraphs, product alt tags, product schema to include the product name will be imperative. If the rest of the product is similar it will be very hard to make each totally unique.

This is a great example I just found - http://www.sofasbysaxon.com/the-range/customiser/sofas/typist-chair. Even though it could do with a little refinement

Hmmmmm 300+ pages all with very similar content. This would make it difficult to canonicalise to just one product of each type.

Rather than having lots of different pages with just blue chair, green chair, red chair. Could you simply not just have chair and then as an option the colour within the page.

So

Leather High Back Chair.
Price - $£200
Options - red, cream, black , tan [make a selection box/check box to choose] This way you have just one item that can be optimised be the main item.

Hope that helps.

I would suggest Followerwonk, not only can you see who is follwoing you, but you can also search for great accounts to follow or link with, especially quality influencers who may spread your word far and wide. It is a Moz tool as well so you know it is worthy.