Welcome to the Q&A Forum

Catherine,

I do not believe the MOZ tools allow you to do that (although this would be a handy feature).  The recon file report from Spyfu does do this on your company as well as your competitors.  This has been very helpful to me.

Ron

You did not specify how many links or what type of links.  If you are a local company the fastest way to improve results is to focus on your major local directories.  Once this is done you should look at Open site explorer to explore the directories and links your competition has to see if there are any that are applicable to you.  You might also want to check out Whitespark's tool for finding appropriate directories or links. On this type of thing more is better especially as stated above you make sure your links are high quality.

Marvin,

I would post this as a graphic with a description of the graphic that presents the message you want indexed. In this way your random copy will not be indexed but you will be able to get the terminology you want indexed.

Ron

Personally I would not trade links unless I knew exactly who I was dealing with.  In general I am not a huge fan of trading links unless there is a direct relationship.

Dino,

I would check out this QA string as it covers exactly what you are concerned about:http://moz.com/community/q/page-title-structure

I would definitely check out the SEO cheat sheet they references in the string.

Ron

Bigblaze,

I use PRWeb for these purposes. It gets your products exposed to over 30K bloggers as well as all the major traditional media outlets. They have various plans but the pan that allows you to post media as well as copy is the best value.  You can essentially create a mini infomercial about the products pointing back to your main site.  I try to use this with all my clients but I really like to use this to get to the top with difficult categories and key words.

You do need to know this is indexed as news and is a very powerful link for a while but over time the value and positioning decreases so you will either need to put out a new release with new information or get more links in the mean time.

Ron

Darren,

This is probably OK but it is on the edge.  I would suggest some before and after photos for local jobs.  You might want to talk about what part of town these are in along with what was interesting/challenging about the job.  I would change the layout of your bullet points for each page. You might want to use these different locations to test different styles to test conversion rates while you are at it.

Ron

Darren,

I am not sure what industry you are in but I would suggest localizing the content.  This will help you avoid duplicate content  while providing a richer user experience and some local SEO juice. So I would incorporate references to local landmarks as well as anything in the area that affects how the category might be implemented. So for example a page about tomatoes in southern California might focus on fertilization to maximize production while a similar page in Anchorage Alaska might focus on how to grow tomatoes indoors hydroponically.  This is an extreme example but I thought this might give you the idea.  You want at least 65% on the content to be original even though it might talk about the same things.

Ron

Sarah,

I thought the graphic on this link would help you visualize what I am talking about:

https://getlisted.org/static/resources/local-search-data-providers.html

Ron

Bob,

It looks like you are doing a good job on link building.  Here are some other things you might consider:

1. Use Spyfu recon files to find out what content is getting clicks for your competitors.  Adjust your content plan to reflect this.

2. Up to 40% of your ranking can be reviews. Get at least 10 reviews on Yelp, Google and Bing

3. Do a case study on successes and give some sort of incentive if the blog gets 25 or more comments. For example a wedding photographer I know gives a $100 discount if the featured wedding party blog gets 25 comments.

4. Have owners and staff set up Yelp, G+ accounts with their workplace set up and get them to review other local businesses (the search engines are using these reviews as minor citations; strange I know ).

5. Set up google authorship.

Hope this helps,

Ron

We are good at this. I have looked at your web site and have a lot of ideas of how to improve your performance.

Ron

503-208-0076

Nathan,

I would always recommend this.  This techniques gives you a higher quality score on pay per click while indexing on search.  As you build out your content and links your performance will get better and better.  This is also a good format for running software like Optimizely for conversion optimization.

Sarah,

It is absolutely worth filling everything out.  Google is coming out with several different ways to display the information outside of your G+ account. Google is a source that other data aggregators get their information from.  This information propagates to these other directories. This creates additional inbound links and local visibility.  So yes it is very worth filling this information out.

I think this pruning process makes sense. Although this will potentially decrease key words it will streamline the navigation for the content that is actually getting traffic.  This will provide a better flow and potentially a lower bounce rate. Staging these cuts and monitoring the changes seems like a good way to manage your risk.

Lesley,

I cannot speak from an SEO perspective but from a personal branding perspective it is good to maintain the same themes throughout your BIOs.  You may want to focus on different sub points but the overall positioning and high points should be consistent.

Ron

Mark,

One of the mistakes I believe people make on e-commerce sites is a lack of content.  I would not look at a percentage I would  look at how many potential searches you can pick up with each page you add. If you have social media set up look at the benefits of marketing this content through these platforms.  An area people often forget is Video and picture content.  This may be a good way to show up on searches your competitors are not showing up on.

If you have competitors you want to get click share from you might want to look at Spyfu.  Their recon files program will allow you to see the key words and content that is actually getting clicks. They also have another tool that lets you look at your competitors paid advertising over time to see how their advertising has evolved. This might give you some good clues on your on line messaging and/or ideas for your own advertising or other marketing campaigns.

Hope this helps,

Ron

These seems like a low end mathematica.  Not sure what this has to do with SEO.

Well I would do a few things:

1. go to get listed.org and sign up for all the local directories.

2. I would use the Open Site Explorer tool to find inbound links on your competitors and sign up for any applicable directories and start following(and providing useful comments) on blogs that relate to what you are doing.

3. Utilize your G+ account to engage your client base in a Google Air web seminar and publish a recording of this to Youtube.

4. Use Presenter on the mac (or a similar program) to create a presentation with voice overs and export to video and upload to video.

5. Create an engaging infographic that people will share on the web.

6. Get 10 reviews on Yelp, google, and Bing.  These reviews create in bound links as well as improve your overall local search rankings.

What I am saying is that links are created by doing a variety of things over time.  You have to be creative, have fun with it ;)!

Ron

I took a look at the code and it looks like this would count to me.  One thing you could do to ensure there is a signal to analytics on these shares might be to track this as a conversion.

If the domain supports the content I think it is ok and even slightly helpful.   You are better served to employ a strong local content strategy combined with good off page local SEO. I think this would serve you in a better way.