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I have a client that would like me to support them with SEO on a Wix.com site. I was hoping to get some feedback from the community to see if there were people who had experience int he following areas:

1. Supporting the day to day operation of a WiX site?  Specifically are there any issues I need to watch out for or be aware of if I choose to support this site?

2. From and SEO perspective is this platform OK or are there some issues I need to be made aware of?

I would sincerely appreciate any input or comments on this platform.

I had a client ask me a good question. When they pull up a search result they show up at the top but only with a link to their G+ page. Other competitors show their web address and G+ page.  Why are these results different in the same search group? Is there a way to ensure the web address shows up?

I do not believe adding a second landing page with zip plus city is a good idea.  i think you might even run the risk of a Google penalty. I think a better place to focus your efforts would be long tail key word sets related to the cities you are targeting.  I would include references to local landmarks as well as any video or photo content you have that support the desired key word set.

Graham,

I would just verify that they are actually from Google. There are some firms out there that represent themselves as Google when they are not. So verify and then trust.

Ron

Alec,

Glad to be of assistance.

Ron

Alec,

As stated above the length of time vs results depends on budget, key word difficulty as well as a host of other factors. I would suggest that you get them to let you know what they are doing as well as what their overall plan is.  If the SEO is not willing to tell you what they are doing I would suggest you run. If they are willing to discuss what they are doing and what their plan is, this is a good sign. I would find out what challenges they are having as well as how they plan to address these issues.  I would also ask them what they think is a reasonable time frame for results. This is usually at least six months. The other thing I would do if you have not done so is get clearly defined goals along with a clear definition from them of  what they consider a win. You may want to find out if any of these wins can be converted to measurable conversion events in google analytics.

If what the SEO firm is saying makes logical sense I would give them some time. If they are telling you to "trust them" and not disclosing the things mentioned above consider moving on.

Hope this helps,

Ron

Kata,

I would suggest the following. I am assuming you are using Moz Pro.  What i would do is work with your client on a key word list. I would have them list the searches that they want to show up on and then enter these search strings into the key word tracker.

I would then work with the client on a content plan that is closely tied to ranking on these searches.  This works well because the content that you or your client writes that ranks is then shown as the ranking URL in the key word ranking report. This visual feedback seems to really help clients see results form their work. I had one client go from 4 ranking URLs to 67 in under six months once they had this feedback look. This tool also had them go through the web site with the page grader and make sure they had pages on their main site ranking for their most important key word strings.

Hope this helps,

Ron

If you did everything outlined it sounds like you may need to wait a day or two until things replicate through DNS.

I am not totally clear on the question.  If you are talking about a shopping cart on a web site there are several things you would want to do. 1) Make sure you have good alt text on all photos. 2) Write full product descriptions integrating keywords naturally. 3) Make sure the site is fast as I believe the weighting is higher on an e-commerce site (this is a personal theory I am in the process of validating). 4) Develop a web site surrounding the shopping cart with standard SEO techniques and content strategy.

Hope this helps,

Ron

I noticed in a recent Q&A response that along with Bing and Google web master tools there was a reference to Yandex. What is the relevance of this webmaster tool set? Is there a cost associated with it?  If so is it worth it? I would love to hear what the community thinks.

Julio,

The quick answer is both and maybe more. I am listing some areas you may want to look into expecting you to use on line resources to get the details.

I would suggest you use the Moz Pro tool to fix any on page issues. Then i would then use the page grader to make sure you have A grade pages for each critical key word sets. I would use the key word tracking tool in Moz Pro to validate that these URLs are validating on the key word tracking tool.

On the local side I would be sure to embed proper schema into the page as well as GPS coordinates. You should also utilize the Moz local tool as suggested above. I would also make sure you upload relevant photos into G+ with Alt text that includes the key word strings you are targeting.

I would write relevant blogs including photos over time (months) that integrate these key word strings. As you do these be sure to post these to Google Plus.

I might also suggest a Pinterest page with Photos of your vehicles with good Alt text. This is also a great way to do brochures with text describing each photo.

These are the quick and dirty things you can do.

A longer term project is to utilize Moz open site explorer to understand your competitive link picture and add relevant links until you are in line with the competition.

All of this may require some research and time on your part.  Be sure to search these forums as well as use the on line educational resources to learn about these different ways to increase your visibility.

Ron

I agree...these pages are totally annoying and I tend to go away when I see these. Are you running something like Crazyegg to see how users are reacting to this?  Have you tried an A/B test to see how users engage with your page with and without this page?  I don't think your issue is SEO it is Conversion. This is purely an opinion without test data.

The BBB link is a good one. Their A+ certification/accreditation is worth it if your client sells to consumers.  This mainly helps on conversion not SEO because of the perceived credibility this gives the company.

No archived campaigns do not contribute to your key word count.

I think that nothing but good things can come from the kind of activity you are seeing.  The key is relevance and value.  It sounds like you have some posts that are helpful and relevant to others...This is the ultimate goal with social media. In my opinion this type of activity only sends positive social signals.

The trick is to understand that every post you make is not going to get this type of response. My belief is that the fastest way to get into trouble is engaging in tricks or spammy behavior to replicate the lightning you have created with these posts. Even though it is harder it is important to stay the course by slogging out future contributions knowing that many will not get a huge response. As long as these more minor posts are relevant to your audience you will slowly build up a base and over time your will develop a solid base that is engaged with your social media outlets.  This is the long term goal as well as the long term value you want to develop.

Enjoying lightning in a bottle when it happens is good Planning on it is not ;( Building an audience that is a constant power source is the goal

Hope this helps,

Ron

Mark,

The knowledge graph is driven by schema.  I would go to schema.org. Learn it, live it, love it ;). If you are on the word press platform there are several plug ins that will help you set up your schema for you. If you have not read this link it does a good job explaining why this resource wad created and what Google's goals are: http://www.google.com/insidesearch/features/search/knowledge.html

The other source of this information is the Google+ Page for the company.  I strongly recommend that you fill this out completely. I would strongly recommend your client upload relevant pictures with good alternative text for each shot.  This information can get replicated to  the knowledge graph as well.

Hope this helps,

Ron

If the site is on Wordpress you might want to check out a mobile plug in.  This is a simple way to set this up without committing to a redesign.

An aspect of the software people do not utilize enough is the key word tracking combined with the page grader. If you look at the keyword tracking you may notice a URL on the right hand side to some of the key words.  That is the specific URL that is ranking for that key word. I use this to see what key words I have ranking and then use the page grader to optimize pages for each key word or key word set and make sure that each key word I care about is ranking on a specific URL. just keep going through this process until you are ranking on all the key words you are targeting.

As SEO is a "no one thing" art form you need to fix all the crawl errors on the site as well as build up your domain authority in the background. An aspect people often do not think about on the front end is bounce rate and conversion. Right away I would set up conversion events on the web site itself and tie these to Google Analytics.  I would also add Crzyegg heat mapping software to your pages, While tracking the traffic to your web site look at what that tracking is doing once they are there.  i

One other thing...don't forget to use Moz local to pick up a few easy ones.

testimonials and reviews are very solid ways to build links.  This is especially a good thing to do with this type of new solution.  Linking to mold remediation, water dame, and fire remediation companies that use your services is a great set of links.  See if you can write blog posts for them talking about a client site that your products helped recover and incorporate a link back to your company.  See if your equipment supplier will port a blog about a solution you created utilizing their products with a link back to you.

You do need to be creative in this space.  External forms of validation is critical to conversion and sales in this category.

Hope this helps,

Ron