Are links from BBB on non-accredited business pages helping SEO?

[rcseo]

I've been doing a lot of research on BBB and the site's value. I know you have to pay for accreditation as well as a link, and most search engine optimizers says it's worth it.

I added a company to BBB in October, but I did not pay for accreditation or a link, and yet a link still appears on the business' BBB page. Is this link still a followed link? Does Google view it as an important link?

If a non-paid link on BBB is still good, I don't see too many more benefits to BBB accreditation than the trust factor and possibly gaining an A+ ranking.

[Ron_McCabe]

The BBB link is a good one. Their A+ certification/accreditation is worth it if your client sells to consumers.  This mainly helps on conversion not SEO because of the perceived credibility this gives the company.