Should bio information be consistent?

[LesleyPaone]

I write a blog and at the bottom I have a little bio area, see this screenshot http://screencast.com/t/KG9ghNdRlnO  What I am wondering is should I keep this consistent from post to post? Or should I vary them? Is there any benefit in either? Also when I guest post on other peoples blogs should I use the same, or another bio?

[Ron_McCabe]

Lesley,

I cannot speak from an SEO perspective but from a personal branding perspective it is good to maintain the same themes throughout your BIOs.  You may want to focus on different sub points but the overall positioning and high points should be consistent.

Ron

[TheHouse]

Hello,
There definitely wouldn't be any harm from using a consistent bio and definitely help your branding but from an SEO perspective I could see varying it slightly based on what page or site it is on.  Fore example to help build more direct links to your Prestashop services landing page I would create a bio flaunting your expertise in Ecommerce and Prestashop and choosing the anchor text accordingly.   On the other hand if you're trying to increase your PA on your SEO landing page and your guest post is SEO related then why not make the link in your bio that much more relevant?

I think creating 3 slightly diff bios that funnel link juice based on your priorities is a good idea.

Milosz