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A point of clarification here related to the first part of your answer. Google does not use PA and DA, those are Moz metrics. They're not looking at the Moz metrics for a site when they use their algorithms.

There isn't a black or white answer here, as it really depends on how guest blogging is done. If the content is 400 words that is put through a content spinner and 40 versions of it are posted on 40 sites that accept any content on any subject, then yeah, it's bad. If it's content that is relevant to the hosting site and their audience, is unique, presents new information, is helpful for the readers, and generally requires a decent amount of time and effort to put together, it's much more likely to be good.

Do you have any conversion events or conversion tracking in place? Any way to look in your analytics or paid advertising and show the boss that "hey, people coming in that searched for 'liquidation' have fewer page views, lower conversion, and higher bounce rate than those who come in for '[specific term] liquidation"? Because you'll get people who are searching for information for physics class, people who are searching for sales happening at a local mall, etc.

You mentioned "(images may be reused from Google images)". You may want to go back and look and make sure there are no copyright violations here, to prevent yourself from running into trouble later on.

Here's a post from Google in 2009 when this feature was added, to give a little more background information.

http://googleblog.blogspot.com/2009/11/new-site-hierarchies-display-in-search.html

Thanks for clarifying things! It can look a bit odd to come to a two-year-old question on the day you join and have a link to a product with no context.

Hi Ryan,

Welcome to Moz! I noticed your profile has Report Pro in it. If you're affiliated with a product you're recommending, it's a good policy to please disclose that in your answer. Thanks!

They're called mini-sitelinks, and Google decides when to display them. Here's a post from when they first debuted: http://readwrite.com/2009/04/16/google_gets_sitelink_one-liners

Another thought would be to look at Google Trends. I did a quick search for fence repair in the US http://www.google.com/trends/explore#q=fence+repair&geo=US  and over the last several years, winter clearly has a dip in searches. Also interesting is that the southern states have more searches than the northern states in general.

Hi Dylan,

Just wanted to check and see if this took care of your duplicates, and if you have any more questions. Happy New Year!

Keri

When this has been in place a few months, could you update here with how it went? Or if you have interesting results (whether a success or not), you might want to write up a YouMoz post. Things that would be of interest would be how you arranged the content, got stakeholders on board, and changes in:

• traffic from organic search
• sales (both of the machines and of the blades)
• service/help inquiries (did adding this content help reduce that load?)

Feel free to drop us a note at editor@moz.com if you're interested in writing this up at all.

Keri

Before doing something like this, the OP would want to have a real honest talk with their client, and make sure that their client is comfortable with doing that and the possible ramifications.

If you don't want a repeat of what happened before, you'd do well to do some searching on your own. One good thing to do is look at the answers others have given in this forum to similar questions. If you find someone whose answers you like and trust, and they seem to be trusted by others, approach them and see if they're hiring. Right now, what you're doing is similar to going in the middle of a parking lot and shouting "is anyone here a good mechanic?".

Are you asking this as a question, or making a statement?

Hi Chris,

I know this is an older thread, but I see you're still a Pro member, so I wanted to let you know we can now track local rankings. See our post at http://moz.com/blog/local-rankings-in-moz-analytics. Hope this helps!

Howdy! We now have local rank tracking. Check out our blog post at http://moz.com/blog/local-rankings-in-moz-analytics for all the cool details.

I know this thread is a couple of years old, but I see you're still active here on the site, and wanted to let you know we now have a ranking tracking solution! Details are in our blog post at http://moz.com/blog/local-rankings-in-moz-analytics.

Hi there!

Just a quick note to let you know that we now do track local rankings in Moz. Check it out at http://moz.com/blog/local-rankings-in-moz-analytics.

Hi Tammy,

We now have local ranking tracking! Check out the information over at http://moz.com/blog/local-rankings-in-moz-analytics.

I wanted to update this and let you know we can now track local rankings! See our blog post at http://moz.com/blog/local-rankings-in-moz-analytics to get all of the details.