Welcome to the Q&A Forum

I've asked this question before, but it's 12/18 months on, the SEO landscape has changed, and new people are aboard.

So basically, how do others look/achieve links for industries that generally have static sites with little to report. My books are awash with forklift truck, accountants, concrete companies. Very little happens in their businesses - someone orders concrete... my client delivers concrete. Someone orders a forklift.... my client sends a forklift.....

Yes, we can do a bit of social, but where else would people go for link building.

If my client was a wedding photographer, a mountain climber or cancer specialist, I'd be rolling in ideas, as it is, I find myself a little stumped sometimes.

I've built a few sites using joomla (please don't tell me I should be using wordpress!!) and wondered how I can add the rel-canonical to these pages.

I'm assuming it would come as a plugin or module but can't seem to find anything that works right for me.

Anyone any ideas?

Thanks in advance,

Gordon

That's really sad. I understand the work that must go into these programs, but it will be sorely missed this side of the Atlantic. There was a get listed for the UK I believe for a short time, but was cancelled due to issues. I had always hoped that would get sorted... instead it's been scrapped.

I know it's only been a couple of weeks on from your response, but just wondered if there was anything more solid on monthly reports yet?

you could always create a new e-mail account which is a forwarder onto the actual addresses you want the reports to go to.

It was mentioned several weeks ago (http://moz.com/community/q/domain-authority-drops) that there had been a 2 point drop in the DA, and it was to be fixed at the "next" index. The index refresh happened 17th Jan but the DA seemed to remain the two points lower than expected.

Is it just my sites or has this not been fixed yet... and will it be fixed?

Regards,

Gordon

I've hired a number of copywriters over recent times - some good, many bad. However, using an agency such as elance,com or odesk.com will give you access to thousands of them.

Be specific in what you want. All the copywriters will give you examples of their work, but why not flip that, and give them examples of the work you have had done previously and let them know this is the standard you're looking for.

Some of these people can be very creative - I've just had a most fantastic guy do some work for me. He wasn't cheap, but he was excellent - however, I needed to allow him to spread his creative wings a little and not tie him down. Once he had that freedom, he really got on with the job.

There are some great people out there if you're prepared to do some work in finding them,

Health Lottery Man has pointed out a few places to start - all good ideas.

Look at the time of the drop - what have you done around that time. Can you see a cause and effect going on here?

However, my other question is whether the work you are doing on the site is just recent. I've often seen results start out well, but then seem to sink over the following weeks and months. In reality they are just finding their natural place on the web, and it's from this point that you need to start the hard work.

Have you done keyword analysis on your keywords? Do you know their difficulty? Have you used the on page grader to give you an indication of how each keyword is working on any particular page. How does this stack up against the competition who are now ahead of you.

Also use the open site explorer to check not only your back links, but your competitors. it's a long, slow process, and whilst it's discouraging to see your results slide, there is a certain satisfaction watching them rise again!

Enjoy!

Glad you brought it up - I was getting a little worried!

Hi Kim,

As Peter has suggested, the page grading is simply one of your tools in your SEO arsenal. Assuming all things are equal (backlinks etc) and you page is better optimised than your competitor, then yes, you should be rating higher.

Having looked at your page, yes it's a grade A, yet there are still some things that you can improve upon - they are clearly marked in the right hand column. Try doing that, first.

Secondly, keep building on your backlinks and you social media pages.

Remember, this is a marathon, not a sprint!

Hope that little helps.

Thanks again Doug - you were spot on. I guess it was lack of understanding between the way Wordpress sees a page and how Moz reads it.

It's right now.

Thanks Doug,

I did think of that, but as the feed came from a different source, and wasn't actually on that pages (in real terms), I dismissed it. I'll go and check.

Thanks,

Hi, I understand what this means (or at least I think I do!), but I can't find where the problem lies.

The keyword is "fire warden training" and the url is http://www.tutis-fire.co.uk/fire-warden-training-courses/

If anyone could lend a helping hand, I'd appreciate it.

I'm looking at my adwords, and am looking to strengthen them, improve quality score by making the wording more appropriate, and ensuring they link to a more relevant page rather than just my home page.

In an AdGroup should I be using all three (broad, exact and phrase) or does this just confuse Google.

What are the advantages/disadvantages?

When I was doing the keyword research, for some of my phrases, there was little difference in price (sometimes as low as a 3p difference) between a broad match (with large potential numbers) and an exact match (with a tiny target group) so it would seem best that I target the broad match - make sense?

Thanks for answering Spyder. I don't know if I'm able to add much flesh to the bones really. The customer isn't mine, and probably won't be - they have their own in house SEO person doing various SEO work.

As I say, they encourage their clients to review them, and give them £10 for doing so. How this transaction take place, whether in way of discount on future goods or just a cheque for £10, I can't say.

I'm unable to track anything of theirs properly (no access to the account) so can't say how this is impacting things.

I suppose I wondered if it was a line worth pursuing for my clients, but I'm suspecting not.

In regards to the google adwords, if there are lots of positive reviews/stars giving a big thumbs up, then I expect that will encourage people to click, therefore increasing the CTR, and in the process bring the overall cost per CPC down - I'm guessing at least.

Back to my original thought/question - does it affect SERPS directly - I'm thinking not.

Hmmm, a couple of different opinions here? Anyone else want to throw their opinion into the mix?

I've come across a potential client (UK) who is paying his clients £10 for each positive review on a review site - freeindex.

Now apart from whether this is ethical, my real question is how is this benefitting him in regards to SEO?

Under his google adwords campaign, it tells me he has 200+ reviews but this star rating doesn't occur in the natural listings, so does it make any difference. Does it reduce the adwords campaign costs (I can't believe it would).

This is a new area of thought for me - any helpful advice/articles would be appreciated.

We have a morality panel?!??!?! WOW!!! Rand for pope maybe?

Hi Ross,

great info, and a big thumbs up for your marketing of yourself! I'll go and play with the sites you suggested.

Thanks again,

The title says it all.

Is there anywhere I can find domains that are recently expired and back on the market? I'm thinking if the domain name is a good enough match and has had a reasonable authority that it may be worth buying and using in the correct environment...