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Hi

I would prioritize the product name in the title tag on product pages.  Other pages on your site should prioritize the Brand name (assuming you have multiple products from that brand, and a category page for that brand). I'm not too sure prioritizing a SKU would help, since it likely does not receive searches.

Think of it like this; your homepage should prioritize the brand of the website and its perhaps its core keyword. As you drill down into the pages, each page should successfully target categories, sub categories, products etc.

You may want to do some looking at site architecture resources, as they would give you ideas on how to prioritize keywords looking at the site as a whole.

Hope that helps!

-Dan

Yes, check it out, it appears OSE has not caught up. That site has a lot of links and they are all recent, see the few screenshots from Majestic SEO.

So what bootleg is saying below is to use some searches in Google or other tools like Majestic to find the location of the backlinks, until OSE catches up.

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Hi Mark

Check out my answer from this previous question.  It explains how to use the SERP analysis tool and get data as to why a website ranks where it does.

-Dan

Hey, thought I'd chime in! Those are all great ways of selling SEO.

I try to show the prospect a real pain point in their specific situation.

For example, for one local business I actually took a screenshot of a search for their brand, where they were not even showing up, and printed it and brought it to them. When they saw a search for their own business didn't even bring a result, that was motivating!

Or I'll do a really quick competitive analysis (nothing very scientific, just a real good guess at a desired keyword) and find where they don't rank well but a competitor does, and show them that.

Or, if a slightly more tech savvy prospect, I'll find a few things really wrong with the website, some 404s or crawlability issues.

If you can present these things in a way where you don't alarm people too much but generate that reaction of "wow, we need to do something about this". Present them in a way where you're also helping, educating and can provide a solution.

So my angle sometimes isn't "here's why SEO is important" it's "here's why YOU need SEO".

-Dan

Thanks John!

FYI, for anyone else looking for a solution, Mike King also pointed me towards this: http://www.tomanthony.co.uk/blog/seomoz-linkscape-api-with-google-docs/

I have over 400 URLs in a spreadsheet and I would like to get Open Site Explorer data (domain/page authority/trust etc) for each URL.

Would I use the Linkscape API to do this quickly (ie not manually entering every single site into OSE)? Or is there something in OSE or a tool I am overlooking?

And whatever the best process is, can you give a brief overview?

Thanks!!

-Dan

Whoops! Thanks for correcting my answer...

Hi

If you do not want them in the index you should block them in your robots.txt file like so:

• • • • • -

User-agent: *

Allow: /

Disallow: /alpha

---

-Dan

PS - Some documentation on robots.txt

• • • • • -

EDIT: I left my answer, but don't listen to it.  Do what Ryan says

Hi

One of the biggest issues I see, is **your proximity to the town center.  **That is, you are almost 5 miles from the marker for the town centroid for Swansea vs many of the competitors being right in the center of town.

Although a US article, try some of the things in this post on local SEO and the this post on advanced local SEO by the same author (I highly recommend Ted's blog in general, great stuff).

You'll need to counteract your longer distance from the center of town with getting as many reviews as you can, citations among other local listings and definitely try the things in those posts above!

-Dan

EDIT: Meant to attached screenshot of your distance to the town center.

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Hi

This is curious in fact, and I have my own philosophies on this in the e-commerce space. It is just my opinion, but I believe singular to be informational intent and plural to be transactional.

For example, "shower tray" to me insinuates a search for factual information about the object. Like someone looking for a description or definition.

But "shower trays" to me insinuates someone looking for a section of trays, like an assortment to choose from.

I do take the singular and plural to be two different searches, but like I said no facts behind this, just my feeling about it.

-Dan

Hi Phil

Are you using exact match or broad match for the keywords?  Phrase or exact might give you a more realistic search volume.  Also, the CTR can be very low for Adwords.  Is that zero for estimated daily clicks?  It sounds like you'd only be getting 50-100 impressions a day.

-Dan

Hi

Three pop out immediately.

1. You do not need the keywords meta tag at all.

2. The description should be in sentence form, not a list of keywords. It should be written as a 1-2 sentence sales pitch.

3. You can put your brand name at the end of the title tag to give more weight to the keywords. Just keep it under 70 characters so it doesn't get cut off.

Some more things on second glance...

• You have a bit of CSS and JS in the source code. Get that into an external file.

• The canonical tag is missing.

• Maybe you want to use some social sharing buttons, and include the FB open Graph meta tags (i see you have them on the blog, that's good)

-Dan

Hi

Use the Keyword Difficulty and SERP Analysis tool - run a full report. It will give you all the ranking factor metrics of the top 10 results (plus an 11th site you can add).  The major things I always check first are;

• Linking root domains
• Linking C Blocks (there should not be a giant difference between root domains and C blocks)
• Exact and Partial match anchor text
• Facebook Shares
• On Page Optimization Grade

Chances are you may need to beat some people in the top 10 in any of these metrics.

-Dan

Hi Lee

By percentage do you mean when it says for example "57% highly competitive"?  And not sure what you mean by "wording moderate" could you elaborate?

I generally look at the percentage to get a basic feel for how hard it might be to rank well for that keyword. I use this is a general guide as you have to dig into the metrics to get a real sense of how hard it is to rank. And it depends on your situation.

In other words if it says "70%" but the site I'm trying to rank is already IN spots 1-10 somewhere this is much different than trying to pick keywords for a brand new site and getting it to rank from scratch.

Or if all the top sites are ranking more because of on-page factors than off page (links and social) I know there's a good chance you can beat them, because on-site is easier to fix.

Hope that helps

-Dan

Hi

While I agree with Ryan in how to prevent the issue in the future, I think what you want addressed is what to do about it now (and you can work towards prevention in the future).

By "performing" you mean "ranking" yes?  I would suggest asking, why isn't the product page ranking better? This is a sign there is something not working about the product page. It could be the content (maybe there's not enough or maybe its not the right content) or it could be a technical issue (not crawlable etc).

Also, is the blog a wordpress installation in a "/blog/" folder of some sort, or is the entire website on the same platform?  Often a WordPress section will rank well, while the custom portaion of a website is not as sound technically.

I'd start with a good look into why the actual product page does not rank for what it should. The blog page ranking is only a sign something deeper is not right.

-Dan

This tool is a great extension for Chrome

Check My Links

Hi

Here's a few you can try:

Get Listed

Universal Business Listing

I find get listed to be more accurate but Universal Business Listing has more sites that it checks for you.

Plus, get your info squared away with Express Update USA  since they provide data to a lot of third party sources.

-Dan

To further enhance how a crawler sees it, or any webpage, you can turn off CSS and browse as Googlebot.

Use the default user agent plug in for Firefox

Use the web developer plug in to turn off CSS

Also, shutting off JavaScript is good too.

-Dan

Hi

Great question! Stumped me a little, but I found this article.  Safe to say it seems as if google ignores the apostrophe (and other characters including hyphen etc) so in effect "men's fashion" and "men s fashion" is the same thing.

-Dan

Agreed with Gianluca, I reference that article a lot.

This is another article I've found helpful too.  He tells you step by step what to do.

And this is an article on the same blog with advanced tips.