Welcome to the Q&A Forum

With free you can check if the name has been taken for all of them.  Then you have to registerer yourself.  Paid will just do some registration for your I believe, so I've always stuck with free.

-D

Use knowem to find and claim 100s of social profiles, especially on social sites within a niche you might not have been aware of.  The social profiles aren't link building per se (because many aren't followed links) but Alan has listed this #2 and I would agree.  It creates a social web around your site and strengthens trust in the brand.

-Dan

PS - all of Alan's tips are spot on, as always

1. Keyword research - [celebrity name + fashion] or [celebrity name + clothes] in adwords tool (set to exact match).  See screenshot.

2. Choose what phrase to optimize for to help guide content.  Try to create content with a viral / social media hook to it. Obviously include the photos, but also maybe you could crowdsource comments on the pictures from your twitter followers or email list first.  Try to find people that have a good social following.  Give them a 'sneak peak' at the photo, gather their comments.  Or, find a fashion critic to give it a glowing review/write guest commentary.

3. Make sure the article is on-page optimized for the chosen keyword

4. Then when you release the article, the people you collected comments from will share it in their social networks, helping to get it indexed and noticed right away giving it a social boost.

5. Build a few links to the page...

The search volumes are relatively long-tail it seems for this sort of thing, but if you find the right phrase, it could be highly transactional.  Someone searching for "brad pitt fashion" may in fact be highly interested in purchasing something that he has in fact worn.  The trick is in finding the right keywords.  Don't just throw up an article and see what happens. A little bit of planning to it up front could be a huge win.

Good luck!!

-Dan

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I'd look at this in a holistic manner.  If your site looks great, functions great, has good information, promotes trust among visitors, has good on page optimization, etc this is likely not of concern.  The search engines know that an e-commerce site is going to have many add to cart buttons on a page and on a site.  I'm sure they take this into consideration when judging an e-commerce site. As long as you're not doing anything sneaky with the buttons like hiding text behind them or anything, I'm sure your fine.

Of course, an example of your site, screenshot or link, is always most helpful when determining these things

-Dan

Hi Maria

While I can't say I know of the best theme for SEO, here are some considerations;

I would purchase from a trusted vendor like woothemes or themeforest  If from themeforest, look for a theme with a 4-star rating or higher, a decent amount of purchases, and look to see that the developers actively provide support and respond to questions.

I'd say more importantly, is what you do with wordpress, no matter what theme you use.  I have been trying Yoat's seo plugin for wordpress and am very happy with it.

-Dan

Take it from Google themselves!

http://youtu.be/KCY5pbAuYpk

http://youtu.be/rej2TkVEehg

-Dan

Yes, you can try Screaming Frog. Free up to 500 page crawl, or you can buy the pro version.

Also, this google webmaster tools video is interesting too: what steps can I take to diagnose a drop in rankings?

Hi Ryan

Yes, you're absolutely correct to question that, good call. What I saw in Majestic (which I hadn't time to share before) was all of those sitewides were coming from "bestdirectory4you.com" (see screenshot).  What do you think?  Not a very high value site, including the others from the screenshot. It was all exact match keyword anchor text, on pages with tons of other links etc.

Secondly, check out the next screenshot - text cut and paste from the homepage and put into a search with quotes, but we're only getting two inner pages in the results.  Seems like there's something going on with the homepage not showing (although it is in the index).

In fact a site: search doesn't show the homepage first, but it brings up all the inner MLS pages.

It would seem the drop in rankings has something to do with the homepage losing a lot of its juice, in google anyway?

Thoughts?

-Dan

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Your last month of backlink history does look very suspect (see screenshot from Majestic SEO)  See the giant spike about a week ago?

I took a quick look at the site of the company who designed your site, and I wouldn't be surprised if this was something that they were involved with, although I can't say that conclusively without further research.

I would HIGHLY suggest doing what Ryan says, especially the part about finding a reputable professional SEO, not a designer who happens to "do SEO" on the side.

-Dan

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Hi

If you have not checked out these few resources, highly recommended for local;

Local Search Ranking Factors

Local SEO Guide

Advanced Local SEO Tricks

Your plan sounds pretty good, although I am not familiar with "Build My Rank".

The one thing I am curious about is, how is his website?  Is it technically sound (crawlable, indexable)?  Does the navigation/architecture (albeit small) make sense?  Is it optimized for on page keywords?  Does it have a great design, and is it full of useful information that's easily digestible?

That's just my general sense, that you have a good focus on off-site seo, but just don't forget about on-site, especially when it comes to users arriving at the page and taking that action; calling, emailing, sharing or whatever it may be.

Hope that helps! Its exciting, and good luck!

-Dan

I do not know of such a tool - maybe try SEMRush?  They have a lot by way of competitive analysis.

You could use the percentages from any of the click through rate reports out there for a rough guess;

Search engine land

Slingshot SEO

Coconut Headphones (there's a 2nd part to this article too)

Bear in mind, everyone's reports are always a bit different.  There are so many variables to estimating click through rate, its nearly impossible to come up with exact percentages across the board, as they can vary by industry, amount of PPC ads, local search vs general search, if there's videos or images in the result etc.

But hope those links help!

-Dan

Hi

Nice photos by the way

How do you arrive at the pages with the dynamic URLs?  Try signing out of WordPress and viewing the site while not logged in.

You have the canonical tag in place, so honestly, there is no duplicate content issue.  I'm just curious how you discovered the different URLs?  That's not usually something a normal user browsing the site will see, at least not what I've seen with WordPress anyway.

-Dan

EDIT: It just occurred to me, you probably found these URLs in the SEOmoz campaign tools?

Hi

Someone recently showed me Power Mapper Sitesort.  I have not personally used it.  But he ran a full audit right in front of me, and it looks pretty powerful.  Its $150-$500 though.

In general I love SEOmoz's suite of software. For an audit you may want to try their Crawl test

And real nice to have for an audit is Screaming Frog.  Free up to 500 pages, then you have to pay for larger sites.

Depending on the site, I generally use a mix of tools to pull together the info needed, and get it into a mix of excel, word or powerpoint, depending on how its going to be presented.

-Dan

You can view a lot in Majestic just by creating a free account.

Hi Gary

Believe I just answered something similar here

-Dan

Hi

I use as many of the services as possible. Also, this article has a great point, about adding yourself to the GPS services as well, among some other local SEO ideas.

-Dan

It appears they already have multiple pages (teen gifts for example).

So I was going to say, run them all through the on-page optimization tool, and the SERP analysis tool (run a full report), get all the ranking factors of Gifts.com and then improve their own for each page.

Thoughts on that?

-Dan

Yes, you can try Express Update USA

-Dan