Title tag keyword prioritizing

[AmericanOutlets]

It's widely accepted that in title tags, the first word ranks the highest, and each word after that contributes less than the one before. So a page with the title "Philadelphia Parks" will rank higher than "Parks in Philadelphia" for Philadelphia, but the second page will rank higher for Parks.

With this in mind, which keywords should I put first in the title tags of my product pages? Brand name? Product SKU? Is it better to prioritze general words with higher search volume (more impressions) or more specific terms with lower search volume (stronger long tail)? Any guidance would be appreciated.

Thanks

[evolvingSEO]

Hi

I would prioritize the product name in the title tag on product pages.  Other pages on your site should prioritize the Brand name (assuming you have multiple products from that brand, and a category page for that brand). I'm not too sure prioritizing a SKU would help, since it likely does not receive searches.

Think of it like this; your homepage should prioritize the brand of the website and its perhaps its core keyword. As you drill down into the pages, each page should successfully target categories, sub categories, products etc.

You may want to do some looking at site architecture resources, as they would give you ideas on how to prioritize keywords looking at the site as a whole.

Hope that helps!

-Dan

[AmericanOutlets]

The problem is that, because we are a specialized store, the product names are very similar. Basically "No. 5 Blue Widget", "No. 5A Blue Widget," "No. 18 Red Widget," etc. I can't optimize all 2000 pages for "widget," but "5" isn't much of a keyword either.

[evolvingSEO]

I see what you mean, so you have a bit of a unique situation. Have you done keyword research? Do you have an idea of what you really want to rank for based upon search volume etc? Do people search for these specific product names and variations?