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We find the best way is by mixing linkexchange with a contest or joint effort providing some sort of value  ie interview etc you can gain safe links and real marketing value.

What type of links do you think Penguin 2.0 targeted most - anchor text abuse , directory links, paid links, low quality guest posts, article directories etc????

you can do it using keywords as long as you are not using a broad match on it

great tips - just to add we have seen nice results with AdWords video retargeting as well

Adwords re-targeting shows ads to people who have been to your site and then go to other sites around the web. If you are not getting imp somethings to check are

Check if your list is gaining users - You have to have a minimum of 100 users to start to see impr

Check your ads are approved and not on hold

Check you have popular ad formats ie 300 x 250 or text ads

Check your bid price it may be too low

If you still have issue give google a call

Great point - This is alot harder but more worth while in the long run as you can get better sites to blog for.

The above method is great - One of the best ways is to find someone in the niche doing guest blogging and look at backlinks and search the author bio  and reverse image search the avatar to find opportunities.But be careful not to guest blog on free for all and bad sites.

That is a great resource just make sure the links you build are links you think a customer may find you thru and are not being made just for the link

High quality guest posts on high valued sites

Producing /curating amazing content, guides , video, infogrpahics , pr news etc

Reclaiming brand mentions missing links

Broken link building

Events

Product features and reviews

cobranded projects

etc

Basically real marketing that may get you a link also  is where you want to head

watch out for site speed - here is a good post to read http://www.gpmd.co.uk/blog/a-guide-to-doing-seo-on-magento-websites/

Google has a feature called filter that does what you want see attached image http://imgur.com/MamTnSV

If you see alot of impr for the keyword "buy keyword" after you run it on phrase etc i would make a new agroup for buy with the buy keywords with ads focused on that intent. This will allow you to bid on them separately and talk to what they are looking for better then a broad or phrase.

keywordspy.com and spyfu

I always like to have contact info on every page it helps users and that is what google wants. Local business need this more then pure online stores but make sure its not on a image on the banner so google can read it

You need back links its still a huge ranking factor- just try to do real marketing that gives you a bi product of links. If you want to know from a strict link building perspective you can do  nich directories, valuable blog comments , Q&a, Guest posting on real blogs - Just try to add value and get links from industry related real places not sites made for seo.

If your looking for a ways of getting your content out you can find some good ideas here - http://www.seomoz.org/ugc/how-to-push-an-infographic (i wrote it so slightly biased)

but It really depends on what the content is and how good it is - try paying for some stumbles its a good way to see how people like it

i just pm'ed you let me know if i can help. The key to pinterest is group boards

I actually work with a client in the wedding space as well and they have thousands and thousands of shares but i wouldnt say it has the value of a link

I dont think it counts as a link but im sure it has the same value as a social share. Google knows what pinterest is and knows how to treat it.

You need to show them how many abandoned shopping cart views are being generated.  Then i would take your average sales value and multiply it with the amount of abandoned carts to get a figure to show them. (take out some for normal abandon carts for industry )