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One mans white hat is another mans grey hat - what type of techniques did you use?

Unless your using two different accounts google will only show 1 ad per keyword. Double serving only becomes a issue when you are serving 2 ads under the same keyword and location etc. Are the local franchises in the same area? If not no issue-  Google is trying to prevent you from filling up the page with the same companies results.

I have a client with a site "brand"coupon.com if i do real marketing on it and get on the brands radar can the client get in-trouble with the brand legally?

The recent updates have not been like the previous with 1 date of change- it has been rolled out over the summer with lots of fluctuations as you can see here.

You need to remove the bad and work on getting really good links to replace the old.

I think the keywords you are going after have bad toxic links with those anchor texts that are hurting you i would check into that

Ask your boss if they ever got a link warning in google webmaster tools about links - it could be you have a penalty you need to deal with or it could be you have some bad links that are hurting you now you need to disavow or remove -call me if you need more help

We run into the same issue alot The short answer is no (at least i dont know of any way)

I recommend you set up location based campaigns/adgroups for your city/state use keywords and negatives to control over laps

you can also geo target your campaigns.

fyi -We see a increase in ctr etc when we have pages and ads specific to location so you are asking the correct questions :).

Local extensions is a option also

True but keep in mind people want more then just a pic and price so they go to sites to read reviews see demos and videos etc - Our job now is to have sites that offer info google does not

You are correct google will count it as 2 for 1

Its just a option to pull down, some will pull down others will scroll to the listings so seo for eCommerce isn't dead - That being said google is cutting into the organic traffic across to board with features and business are ending up with less and less.

To make my self clear "xyz.com " is your domain name

Site Wide non relevant Footer links have a bad rap so any anchor text keyword used bedsides your domain name may one day get penalized . You still gain by having the link and the text near it does use keywords so not a total loss.

But then again this is just a safe approach......

I would play it safe and do

Footer Link: Web Design by XYZ.com with "XYZ.com" being the anchor text

Sounds like you need her for pr/content and someone else to handle the tradtional seo stuff

Focus on providing a better user experience - bounce rate etc play a part in rankings these days

Short answer is they dont help much unless they get picked up and reworded

You can read up about it here http://authoritylabs.com/blog/googles-matt-cutts-says-press-releases-dont-have-seo-value-or-do-they/

Matt Cutts: Right. So the link from a press release will probably not count, but if that press release convinces an editor or a reporter to write a story about it, and that’s an editorial decision, then if that newspaper links to your website as a result of that editorial decision to write a story, it doesn’t matter whether it started or was sparked by a press release or it was started by an email that you sent. It’s still someone making a decision to cover it.

http://www.stonetemple.com/link-building-is-not-illegal-or-bad/

You can read more about updates here http://moz.com/google-algorithm-change

And some more info about june 25 update here http://moz.com/blog/early-look-at-googles-june-25-algo-update

You can create a sub mcc and give access to just that one- And you can access it from your main mcc similar to a folder layout. Hope this helps

Its some what of a gray area - I would recommend using it in conjunction with many other tactics to make it look more normal and giving you enough link diversity that google wouldn't penalize you for it.

I agree things are unpredictable the point i was trying to make was you cant look at ose and say i should rank higher since i have a better score. Those days are over.

Google has changed the algorithm and ose stats are no longer a great indicator as to who will rank. Now quality links that are relevant and non anchor text manipulative etc are more important.