Product listing adverts affect on organic

[pauledwards]

After reading there will be a drop down arrow on product listing adverts, which will push organic results down to display 16 products:

http://searchengineland.com/google-testing-pla-expansion-to-show-16-product-listing-ads-166942?utm_source=twbutton&utm_medium=twitter&utm_campaign=tweet

I wondered how badly this is going to affect anyone in organic e-commerce? is this going to be rolled out for every term and have a drop down arrow for each one?

Is organic going to die with e-commerce now?

Thoughts much appreciated.

[DavidKonigsberg]

Its just a option to pull down, some will pull down others will scroll to the listings so seo for eCommerce isn't dead - That being said google is cutting into the organic traffic across to board with features and business are ending up with less and less.

[pauledwards]

I just wonder how many will now click the drop down menu?

[DavidKonigsberg]

True but keep in mind people want more then just a pic and price so they go to sites to read reviews see demos and videos etc - Our job now is to have sites that offer info google does not

[pauledwards]

I hope your right David, I hope this doesn't screw organic ctr%

I would like to think people who click the drop down bar would have clicked the pla anyway before it was there.