Where Are My Listings??

[atstickel12]

Can someone please explain this to me? I'm not getting a ton of impressions organically on Google, but according to WMT many of my keywords are ranking number 1. This doesn't seem right and when I search they aren't there. This site is pretty new so I don't expect it to rank well yet for these competitive keywords. I am running AdWords, but according the help section, AdWords numbers are not included here. I attached a picture to this post. Does anyone know what's going on?

wmt_zps6a3f39a1.png

[AlanBleiweiss]

It's not just the "average position" that matters - total number of impressions is a critical consideration in understanding what's going on.  When you've got less than 50 impressions, it means that your listing showed up in results less than 50 times, regardless of position (not all instances necessarily had a particular entry in the actual #1 position).   It's not unusual for a new site or new content within an existing site to fluctuate in rankings.

Google has several algorithms - as one is run, a particular page might be placed in a certain ranking position temporarily.  Then when another algorithm is run, the results could impact the original placement up or down.   Over time, part of the process also includes Google varying placement in order to gauge reactions - if not enough people click on a listing in a certain ranked position, that will further impact results the next time a similar search is performed.

The key is to to focus on the longer-term experience and steadily build signals to reinforce "this page deserves to be ranked highly".