Welcome to the Q&A Forum

I believe that is still in beat testing you can talk to your account rep to get in on that beta.

Infographics require 5 things - A plan , Research ,layout , design , and promotion

Which part do you need help with?

You can use some tools to do the design if you dont know how but they are not as nice.

10 Steps To Designing An Amazing Infographic

http://www.fastcodesign.com/1670019/10-steps-to-designing-an-amazing-infographic

Types of infographic  designs

http://blog.visual.ly/top-30-viral-infographics/

Promote

http://www.seomoz.org/ugc/how-to-push-an-infographic

INFOGRAPHICS. -What do you want to learn about it? How to design , research, or promote them?

You can learn adwords basics here- http://support.google.com/adwords/certification/?hl=en

Fyi - adwords is a form of ppc

Start by making content that deserves to be linked to (no easy feet could take you tons of time and $) but then you at least have a reason to be linked to. Then you can package it in infographics , guest posts , comments etc and earn links

I Agree With john you need to make it into separate adgroups or campaigns to control it also consider making analtic goals a conv metric

You can use this http://www.panguintool.com/ to see if you took a hard dip after a update.

So cap your impressions you dont need the same people clicking a hundred times.

Also you can lower bids on list segments that aren't performing as well.

Its hard to say more without looking at it .

Ps. -look at your analytic metrics also

Unless you got hit by a update i would focus on obtaining quality back-links instead

Are you capping your impr to 5 per campaign?

Are you Running it on cpc

Are you using banners?

Are you segmenting your lists?

i like shareasale.com

You want to make sure your contest has a social layer to it and is creative and fun first then

1-You can find contest sites like directories to submit to. -just do a simple google search

2-Co brand the contest with a site that has following

3-Pay for social media promotions or sponsored posts about contest

4-Outreach to sites to let them know about your industry related contest

You need to find people who have specialties - First decide what area to focus on - onsite , link building , viral content , social media marketing, technical audits,  - Then find experts in that area and have them help you.

Or you may just need a jack of all trades (master of none) to point you in the direction to start.

It really depends on level of writing you can find people who do it for $10 and some who charge $250 depending on how good they write and their knowledge.

It depends on the methods you are using to promote it , your goals , and the content itself . -Feel free to email or pm it to me ill let you know what i think.

Adwords has a demographic feature or

You can try https://www.google.com/adplanner Or www.quantcast.com

Clients will always confuse tactics what you have is fine

What is your question?

In that case just use adwords tracking - no need to pull in goals from Analytics

Just make sure you are tagging your urls

If the goal you are tracking aren't over lapping with your adwords tracking and they are important to you then yes. Example might be -onsite for over 10 minutes.

Keep in mind since you cant easily separate conv on adwords interface  you dont want to make new conv that aren't really important to you or you dilute the convs significance.

you can remove the code and stop collecting users

Or you can remove the tag off the list and add new tags.

Does this solve your issues?