Does Anyone have tips or resources for Adwords Re-targeting Campaigns?

[jhinchcliffe]

Hey everyone,

I have a retargetting campaign with a 0.09% CTR, a 1.04% conversion rate, and a fairly high Cost per conversion. I was wondering if anyone has any tips, resources, ideas, etc. as to how to improve our campaign?

Links to external resources would be great.

Thank you!

[DavidKonigsberg]

Are you capping your impr to 5 per campaign?

Are you Running it on cpc

Are you using banners?

Are you segmenting your lists?

[jhinchcliffe]

I am not capping the impressions

Yes I am running it on CPC

Yes we are using banners

Yes We are segmenting our lists

[DavidKonigsberg]

So cap your impressions you dont need the same people clicking a hundred times.

Also you can lower bids on list segments that aren't performing as well.

Its hard to say more without looking at it .

Ps. -look at your analytic metrics also

[john4math]

Everything David said is great.  A few other thoughts:

Remarketing lists with Google Analytics is pretty amazing.  It'll let you create segments based on custom events and goals you have in your account.

If you're not happy with the performance and you have a good performing demographic for your site, try adding demographic targeting to your ad groups.

If you have Google reps, there are some exciting remarketing-related betas you can get into.

[jhinchcliffe]

Thanks John,

I actually have already added demographic targetting.

Here's a little more info though that might help...

• I only have one adgroup so far
• Waiting for graphic designer to create more banners

Any advice on adding additional adgroups? This is my first retargetting campaign sorry

[john4math]

If you have only 1 ad group, does that mean you're just retargeting people that came to your site? Or you're using all those retargeting segments within one ad group?  Break each of those into their own ad groups, so you can customize your bids and ad copy based on those segments.

[DavidKonigsberg]

I Agree With john you need to make it into separate adgroups or campaigns to control it also consider making analtic goals a conv metric