Welcome to the Q&A Forum

Firstly it is not something to be encouraged copy someone's blog post. I am assuming you have permission to re-post. Duplicate content is confusing for the search engine, which page to show to the searcher? The below link details duplicate content issues.

In your instance I would imagine that if someone was to type in a query in the language of the blog post - then that may mean your blog post would be returned as the most relevant to answer the query.

https://moz.com/learn/seo/duplicate-content

If any issues after reading the link let me know.

Patricks suggestions I think answer your query.

I googled airsoft and it seems strongly related to paintball & airguns. I would not recommend subdomains but keeping it on your main domain. Our experience in fashion is that the more products you have that volume exponentially increases sales. ie go with www.brandname.com/paintball

That said you appear to be leaning towards a sub-domain. As it has completely separate customer bases.

I would try and re-think that strategy and see if there is any way you can live with one URL. You will be dedicated to one purpose not focusing on 2 or 3.  Become the expert in airgun sports...

Let me know if have any queries.

Bob

You should have a feel for what you clients want from you - a gut feel for what area to develop and specialize in.  Your URL has you limited ie it is a person. So it makes you look and feel like a one man band. If this is the case the work you get will be limited to small business & mums and dads type operations. Unless you can turn yourself into a Consultant to oversee the agencies retained by larger companies. Call that a pivot.

So I would sit down and work, out what past customers will support you with ie testimonials and work out what works for you now. You may want consider a pivot - to consulting as your long term goal - but at present you need money coming in.

Also your website it could be argued looks a little outdated, not modern and fresh - to attract the new young ecommerce up & comers. Have a look at squarespace for some modern sites.

On your actual title & H1. If you know your niche then the words will come natural  - ecommerce website design is a  competitive phrase - so the local factor and city or suburb will be key to ranking well.

Hope this gives you something to think about.

I have done it for an ecommerce site and I found there was no simple solution.  Be great to hear if there is one.

I chose or knew the keywords then went to google translate. Then put those keywords into various tools to see how they extrapolated out.  ie Adwords keyword tool.  I also used semrush.  Also put some onus on keywords on the client.

Because I was also terrified that the translate and then "my combination" might not means what I hope it to mean I then got it reviewed by a native speaker.  Great learning curve.  That was where I learnt the most from speaking to a local. There is heightened risk not speaking to a someone fluent - so I would not recommend publishing without doing that.

After that it is a process - move back to the re-fining the standard and arduous practices we already know about in keyword research. I was chasing simple clothing keywords and then fortunately the retailer was opening shops which made the job easy.

Not 100% clear on the question.

But I think what you are asking is "Does Google recognizes footnotes, etc?. which is where superscript is often used.  The short answer is yes, as I do not believe the size of words would have any factor for google in search. Referencing could only be a positive if only from a semantic perspective.

Hope this helps.

Yes, ideally you go through them all.

Poor grammar is a barrier to customer conversion.  If a potential customer hits a barrier they know your competitor is only one click away.

Poor grammar = no trust.  Would you trust a site to post you a package that writes sentences that are not easily understandable?

It can be painful but I believe it is necessary, it is time consuming maybe consider outsourcing the copywriting - ie obtaining a third party to check / correct it all for you. Cheap options include Freelancer & Elance etc. It should not cost very much.

Toby

I would keep the link.  It is a good link, indirect but worthy of keeping. Takes so much effort to get a link nowadays that I hold on to them like gold when I get one. I check links with open site explorer.

Moving away from content have you considered reviewing the title tag & h1. The word molded x 3 appears in the title and it does not appear 3 x relevant to search. ie more people are googling "custom" in the uk.  Your first paragraph is more empathetic to what customers are typing in than your title tag.  Semrush is a great tool to have a look at for keywords and there are countless articles on it.

https://moz.com/learn/seo/on-page-factors

A bit of a tweak with your title tag and h1 and that may also assist on search volume. It is a niche area so I think you could get some upside.

Hope this assists.

Neal

Sharing links on social media is becoming more important to ranking as time progresses. So my view is the better you get at social now the more influence it will have on rankings now and down the track. EGOL has nailed its importance but I think social will only get more powerful on search/ranking influence.

Google is looking at ways to amplify social as it maybe the most pure (incorruptible) measurement tool for rankings. Earlier this year google & twitter announced they were re-connecting and google would have full access to the "firehose" or all tweets. Though yet we have not seen any significant changes in causation between ranking and tweets  google will be working on something given the open funnel they now have into twitter.

Positive social shares validate a website and inform google your website is relevant, current and being talked about.

Moz published the slideshare below, which maybe helpful.

http://www.slideshare.net/jennifersablelopez/social-medias-influence-on-search-going-beyond-rankings

So I recommend think less about the technical side of nofollow links and more about the positive aspects of social media ie driving traffic to your website, creating links by sharing and then owning the space as the of power social to SEO is amped up.

No is the short answer.

Below is a great article detailing the dangers of directories.

https://moz.com/blog/web-directory-submission-danger

If you want a great contemporary webinar on link building. This came out two days ago on the 18 June from the guys at page one power. I like to break up the reading with a  webinar every now and then!

https://www.youtube.com/watch?v=n39BPLmMiY4

Hope this helps.

Folding or merging websites should be done when possible. The fact you are on this blog querying same shows that you are properly considering the implications of the fold. Take your time to do it right. Consider all options.

A poorly executed fold can have sustained detrimental impact - seen it a few times when Bosses pull the trigger and demand speed & nothing else, no room for thought allowed. I would recommend drawing a site map of both sites and then considering the impact of the re-directs for each page - mapping/planning it out.

I know this is about technical and the boys have that covered but also think about brand, mail outs, informing your data base. However you connect with the customers make sure you have that covered. The customer comes first.

Finally on examples - we have done several mainly eCommerce sites where the blog has been a separate URL not even a sub-domain. None have gone backwards and a couple of them popped immediately after the fold. Ultimately great outcomes for all.  So I have confidence. Just make sure you are doing what you are doing now considering the unique aspects of your website and how you will capture those aspects in the fold.

Good luck.

Bob, sorry again - I thought Adwords campaign as well.

On Moz - if you go to the time frame in the top corner. Hit the tab down bar, you get the month it started. Closest I can find with a quick look.

Hit the settings Tab, shown on the main page - and it drops the column in for the campaign start date.

Does that make sense? Let me know if you struggle finding it.

The reason why everyone has different views on SEO is because there is an exception to every rule, and for the most part every website is different.  You will have to find what works in your niche market.  So take it slow. My suggestion is to watch 1 White Friday every couple of days - go back 6 months and start from there.  No better education to be had on SEO.  So that is the best place to start and then try and work out from the WBF's what is relevant to your website and what are the priorities.

I write a list down for each site... You simply can't do everything that needs to be done.  You need to prioritize.

One more thing. Firstly google are emphatic that Adwords has no relevance to organic search. I see things a little differently. But you might want to run a small adwords campaign, create a relevant and quality landing page - even a small budget of $10 a day for a few weeks for your targeted keywords. Then watch how the customers respond to your page, review the User experience - review your message. It might hasten up your understanding of some issues...

Good luck

I had a quick look at the source code on your main page. In fairness to google you have not told them exactly what you site is about.  It is important to structure your site so google can easily identify what "query" your website answers.

Your title is presently "Tuning Solutions" - which could be interpreted as music by google. hamotorsports is using "engine tuning solutions".  I think you should start with the basics title tag, h1's etc and then move on from there.  Schema, breadcrumbs there is a few things I would do...

https://moz.com/learn/seo/title-tag

http://searchenginewatch.com/sew/how-to/2154469/write-title-tags-search-engine-optimization

Also I suggest you watch this video for a more macro approach how to draw focus to the keywords you are chasing.

https://moz.com/blog/panda-optimization-whiteboard-friday

Hopefully that is s start, let me know if any more queries.

Maybe more complicated decision than asked.

To me and my clients it is about market share. As you know ultimately there is usually only one winner/survivor. Law of the jungle.

google -v- bing

pepsi v coke. etc,

I suggest you use adwords as one tool in the kit to strategically gain market share at a faster rate than your competitors - however carefully monitor the cost of client acquisition. At some stages it may get too expensive to chase key Adwords in the high season - due to bulging cheque books of competitors - but stay in the hunt as long as you can afford to. Do not go head on for the "main" keywords if you cannot afford it. Also get smart if you can't afford to go head on - use social media, mail outs, editorial, long tailed keywords - fight to the death.  A favorite of mine at the moment is outbrain. Never stop thinking about stealing clicks from your competitors. But never stop marketing at any time, just do it smarter. In high season you must be seen and heard as that is what will carry you through the slow season...

I have not looked at your site, except your URL but have you read today's Moz blog?

https://moz.com/blog/the-colossus-update-waking-the-giant

Yes, it is as simple as www.rootdomain.com/blog - here is an example of a fashion retailer site doing it right for you to review http://www.cottonongroup.com.au/news/featured-news

Yes, rootdomain/article - The content transfer depends on how content is hosted, structured etc. but it is straight manual labour moving the content across.

Hope that assists.

The positive is once you can dedicate all resources to building the domain authority in one domain - you usually get greater reward for effort.

Earlier this year we moved a fashion sub domain blog onto the root domain and the site immediately had a significant increase in rankings. The blog DA (sub-domain) was slightly higher than the domain.

So my opinion maybe biased - but in short get rid of the sub-domain asap. Do not set up a separate URL.

Google considers a sub-domain to be separate from the root domain.  So if you are asking about links between the two sites - No.

Final question - yes the root domain is getting juice from the sub domain but not as much as I think you hope, see first paragraph.

Let me know if that assists...

Everyone is correct the Title Tag is more important than the description.   You should also consider you H1 in context of your title tag as that is also important. On the description that has no or nominal SEO impact. So as  Patrick states this is where you take the opportunity to focus on CTR or a CTA.

Your sample tag - does not include the brand name, so google will likely draw that in. So Patrick's suggestions should be considered Page | Category | Brand

I would think that you are shooting yourself in the foot including monthly figures and square foot in the title unless that is a key way people search for the space in the US - i would think  Greenwich Village | Office Space Rental | Brand.  That is what I would recommend.  Cover suburb, geo-specific and key words office space and then brand...

I am not sure I would even list size etc in the description, but leave with you.

Nick

If using symbols I would have think not. My experience is google discounts common symbols. However if it is written yes, I believe it would have an impact. That is something google would take into account.

In fairness I would think people would type in "weather Melbourne tomorrow" or "weather this weekend" - So I would think the most relevant aspect for SEO is dealing with those keywords... and serving up content that answers those queries.