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There is probably not enough information for me to assist greatly.

I would recommend an audit of all location citations for the client. Check the consistency of NAP.  Secondly, I would then be auditing what directories the competitors are listed in.  Would analyse the companies that are listed versus yours.  I would start there before -spreadsheet up competitors your client.

It is correct and make sure the Home page is framed as the Directory for Betting etc.

The second is preferred.

Nerdybet.com/stateX

Why primarily as the Title of the Home page is focused on being web directory of legal betting sites, it flows that the first subfolder is location.  If you adopt the first option, you are practically trying to rank the inner page as the home page,

The second option is shorter, more consumer friendly. and more search engine friendly.

Hope that helps.

Nothing wrong the Philippines, amazing swimming with the whale sharks over there.

You might have had an encounter with an AI chatbot... aks them in a few hours..

Will let Moz crew step in, it is only 7am there, so within 3-4 hours pretty sure they will reach out..

Hope that helps.

Cant really comment on that, they are usually pretty good.

However Mozcon was just on - there big 3 day conference, only finished a couple of of days ago  - I would think they may have got sidetracked with all the events etc.

I sort of expect no interaction during Mozcon.. if that helps.

https://moz.com/blog/day-three-of-mozcon-2019 (some great presentations which might help to ease the pain...  that is what I do..  )

Hi

Recommend remove the / ie as follows:-

http://www.londonstone.co.uk/porcelain-garden-steps/5mm-pencil-round-beola-bianca/

That should work on magento.

I would add that I would also recommend a parent page - ie

http://www.londonstone.co.uk/beola-bianca/ and on that page have content on the same plus link to all products.

Hope that helps.

Hi, I am not recommending he disavow. All good.

No-one will object to your spam score, so you are fine on that front.

Hi - a little confused.

If the site is built to "provide backlinks" - it will fail at some stage regardless.

The site should be built for a legitimate purpose to satisfy a customer or consumer need.  Then work on building out relevant contextual links it should do well.

Hope that helps.

Hi

I push for short well-crafted URL's - as I believe it improves the customer experience.

For example my recommendation would be even shorter:-

http://www.londonstone.co.uk/coping-stones/bespoke/riven/

Google reads them as one topic, ie "Riven Bespoke Copping Stones".  The next step is the Title tags and H1 and contextual relevant content. .

Would also look at a canonical back to parent pages if the subfolders go too deep - or if wanted to rank for "copping stones" as the priority.

Here is a great Moz resource on topic.  https://moz.com/blog/15-seo-best-practices-for-structuring-urls

Hope that helps,

Hi Steve

That all sound positive - however, am unable to give clear advice without a detailed audit.  A simple check is to put your URL into semrush and then look at the chart that comes up on the RHS above the fold.  If it has any major dips, it is worth investigating.

A second simply technique is using  https://chrome.google.com/webstore/detail/enhanced-google-analytics/damoaceajjhenadgpppcccgmanobikjh overlaying this with your google analytics and see if there is any corresponding dips in traffic with google algorithm updates.

No-one can really answer without a detailed inspection. That said you have not given me any "smoke" so it is unlikely there is a fire.

Hope that helps.  A spam score really is just an indicator - a flag - investigate - if nothing is broken - don't try and fix it.

Take no action, do not disavow.

If your on page one, seem to be ranking well - then that is what matters.   Keep an eye on your spam score, but building natural contextual organic links is the way to go.

Go get em.

To be clear to disavow opens the possibility of your rankings tanking.  Hence should be used very very carefully.

Favicons have become increasingly complex.  Browsers store them, they come to be differentiated by the implementation of the schema etc.. ie we have one client who is using 6 favicons off the same website.

So to answer properly someone has to do a technical dive.

To assist each operating system has different favicon requirements - so in your instance would look at how many variations of the favicon you have.  ie

• favicon.ico with 16×16, 32×32 icon sizes
• favicon-16x16.png: Modern equivalent of original ICO format
• favicon-32x32.png: Safari
• apple-touch-icon-180.png: Apple touch icon
• icon-192.png: Chrome/Android
• safari-pinned-tab.svg: Safari pinned tab SVG
• mstile-150x150.png: MS tile

Hope that helps. It does sound like a technical implementation issue rather than a crawl issue.

Good luck.

Spam scores for links are guides only - NOT answers.  Each link should be examined individually.

First step - is does your site have any sort of google penalty? Is the site ranking well?

If the site is ranking well, no google penalty and is "humming".  Then it is unlikely you will disavow.  Disavow is a last resort type scenario.

So can you tell us how is the site overall performing?

No, 100% do not disavow all.  Could be disastrous.  So only disavow in isolated select instances.

Spam scores for links are guides only - NOT answers.  Each link should be examined individually.

First step - is does your site have any sort of google penalty? Is the site ranking well?

If the site is ranking well, no google penalty and is "humming".  Then it is unlikely you will disavow.  Disavow is a last resort type scenario.

So can you tell us how is the site overall performing?

No worries, you often get the weekly dips when global - no idea why. However, when adding country it all flattens out.  If the question is answered or happy please mark it accordingly.  Hope that helps.

Ta, but do you get the big dip now when Denmark is applied?

SEO tools are still invaluable.  There is dozens of factors that you have to get right, so seo tools audit your site and keep you informed.  Tech is more complicated than people think, an update breaks something etc etc.   So seo tools have there place.  That said marketing and seo are merging, so that is another factor.  The starting point is x10 content then optimising and creating shareable content.

Hope that helps.

Apologies my question was unclear - when you extracted your position data from search console.  Did you limit it to Denmark?  There is navigation that lets you limit to the country.  Can you let me know if we are working from that data set on positional changes?

Zero or 0 is worse than 196.  0 means your not ranking at all, whereas 196 means that is where you are ranking position 196.

They are very low rankings, is the site optimised from a title tag, meta description, H1 perspective?

Check out the URL structure component,

https://moz.com/learn/seo/on-page-factors

Also see excerpt below:

An Ideally Optimized Web Page

An ideal web page should do all of the following:

• Be hyper-relevant to a specific topic (usually a product or single object)
  • Include subject in title tag
  • Include subject in URL
  • Include subject in image alt text
  • Specify subject several times throughout text content
• Provide unique content about a given subject
• Link back to its category page
• Link back to its subcategory page (If applicable)
• Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)

Hope that helps.